SUCCESS CASE
Our work
with Lumilagro
Re-launching an 80 year traditional argentinian thermos factory
In Argentina, Steel vacuum bottles are very popular due to the consumption of Yerba mate.
Lumilagro is a brand with more than 80 years in the industry that had to renovate itself to a new reality and also face new competitors.
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Product Design
Development
Meta Ads
User Discovery
& Research
Through a design thinking process we understood new generation consumers behaviors and needs. We had some sustancial insights that we used to redesign the brand, products, services and the ecommerce experience.
Survey Answers
User Interviews
Video Recorded
User Activities
Logo
Rebranding
The previous Lumilagro logo, with its robust design and metallic frame, conveyed tradition and durability. However, it needed an update to better connect with the newer generations.
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Through a design thinking process we understood new generation consumers behaviors and needs. We had some sustancial insights that we used to redesign the brand, products, services and the ecommerce experience.
Web Page
Product Design
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