It all starts with clarity: Who do you want to sell to? Before sending a single email, we work with you to define your Ideal Customer Profile (ICP) with surgical precision. We analyze your current clients, your success stories, and your market data to build a detailed archetype that will guide the entire strategy. We leave nothing to chance. This roadmap is essential. It allows us to focus our resources solely on the companies and decision-makers most likely to become valuable clients. Through an analysis of historical and market data, we develop profiles based on industry, company size, geography, and specific job titles, ensuring that every message reaches the right person at the right time.
It all starts with clarity: Who do you want to sell to?
Full alignment between marketing and sales.
Budget optimization by avoiding low-value leads.
Messages that are much more relevant and personalized.
Shorter and more efficient sales cycles.
Higher lead-to-customer conversion rate.
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Smart Prospecting
Once we know who we’re looking for, we set out to find them. We build custom B2B databases filled with verified and enriched contacts. Forget about generic, outdated lists—we take care of sourcing the precise contact information for decision-makers within your target companies. Database quality is everything. We use a suite of top-tier tools like Apollo.io, LinkedIn Sales Navigator, and Clay to identify and validate every contact. This meticulous process minimizes the bounce rate, protects your domain’s reputation, and ensures your messages reach a real inbox, maximizing the potential of every campaign.
Once we know who we’re looking for, we set out to find them.
Clean, verified, and ready-to-use databases.
Access to key information such as job title, email address, and LinkedIn profile.
A drastic reduction in the bounce rate.
Compliance with data protection regulations.
Precise segmentation for personalized campaigns.
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Multichannel Sequences
Your prospects aren’t just in their inboxes. That’s why we design outreach sequences that combine emails, LinkedIn messages, and smart follow-ups to create multiple touchpoints. Our team of copywriters specializes in crafting messages that feel human, relevant, and focused on solving a problem—not on selling a product. The art lies in subtlety and value. Each message in the sequence is designed to build trust and gradually generate interest. We test different angles, value propositions, and calls to action (CTAs) to discover what resonates best with your audience. The goal isn’t to annoy, but to start a meaningful conversation that leads to a meeting.
Your prospects aren’t just in their inboxes. That’s why we design outreach sequences that combine emails, LinkedIn messages, and smart follow-ups to create multiple touchpoints.
Persuasive and professional B2B copywriting.
Increased response rate when using multiple channels.
Automated follow-up with a personal touch.
Building a relationship before the sale.
A/B testing to optimize copy performance.
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Automation and Scaling
It’s not about sending emails manually. We build an outreach engine that works for you 24/7. We set up and manage automated workflows on leading platforms like Instantly, Lemlist, and Smartlead, allowing you to reach hundreds of qualified prospects every week without your team having to lift a finger. Technology is our ally for scaling intelligently. We handle all the technical setup: domain warm-up to ensure deliverability, rotation of sending accounts, and tracking of every interaction. We create a robust and predictable system that lets you focus on what you do best: closing deals.
It’s not about sending emails manually. We build an outreach engine that works for you 24/7.
Scaling up prospecting without hiring additional staff.
A predictable and consistent lead generation system.
Comprehensive technical management is included in the service.
Saves countless hours of manual labor.
Active and optimized campaigns every day.
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Measurement and Optimization
What isn’t measured can’t be improved. Our work doesn’t end when we send out the campaign; that’s when the learning begins. We monitor the metrics that really matter in real time: open rates, response rates, positive responses, and—most importantly—scheduled meetings. All in a clear, actionable dashboard. Data drives our decisions. We analyze which messages perform best, which segments of your ICP respond with the most interest, and which channels generate the most conversations. With these insights, we iterate and optimize campaigns month after month, in a cycle of continuous improvement that aims to maximize your return on investment and adjust the strategy to achieve ever-better results.
What isn’t measured can’t be improved. Our work doesn’t end when we send out the campaign; that’s when the learning begins.
Custom dashboards with key KPIs.
Clear and easy-to-understand performance reports.
Decisions based on data, not assumptions.
Continuous optimization to improve ROI.
Identifying the most profitable market segments.
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Lead Management and CRM
Generating a positive response is only half the battle. We handle those initial conversations to filter and qualify the most interested prospects. We act as the first filter for your sales team, ensuring they invest their valuable time only in meetings with real, concrete business potential. A seamless handoff is crucial to avoid missing opportunities. We integrate our workflow with your CRM or sales system. Every time a lead is qualified and a meeting is scheduled, the information syncs automatically. This gives your team all the context they need for the meeting and ensures flawless follow-up on every opportunity generated.
Generating a positive response is only half the battle.
Filter and rate responses for your team.
Time savings for the sales team.
Seamless, frictionless lead handoff.
Integration with your CRM (HubSpot, Salesforce, etc.).
Complete lead traceability, from the first contact to the close.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your KPIs
We set aside metrics that don't matter and focus on the indicators that drive your business forward.
Response Rate
We don’t settle for just any response—we seek out conversations with business potential. Through a well-defined ICP and highly relevant copywriting, we ensure that the right decision-makers not only open your emails but also respond with genuine interest.
We’ve moved beyond measuring just open rates to focus on the quality of the interaction. This results in a cleaner pipeline and a sales team that invests its time in worthwhile leads, rather than chasing phantoms.
We optimize every line, every CTA, and every follow-up to maximize this metric, because a good response is the first step toward a new sale.
Scheduled Meetings
This is the KPI we’re most focused on. Our ultimate goal is to fill your calendar with qualified meetings.
The entire process—from prospecting to the final follow-up—is designed to lead the prospect to a single action: scheduling a call. We manage positive responses and streamline the booking process so your sales team only has to focus on preparing for the meeting and closing the deal.
We measure the success of our campaigns by the number of real opportunities we generate, transforming outreach from a cost into a profitable investment.
Cost per Meeting
Efficiency is key. We want you to know exactly how much it costs you to generate each sales opportunity.
By optimizing the entire outreach funnel—from the quality of the database to the effectiveness of the messages—we’re able to systematically reduce the cost per scheduled meeting. We provide you with a clear picture of the ROI on your investment.
Instead of spending a fortune on underperforming advertising, you invest in a predictable and scalable system that delivers measurable results and keeps your customer acquisition cost (CAC) under control.
Conversion
Not all customers are the same. That’s why we don’t just measure overall performance—we go one step further.
We analyze which industries, job titles, or company sizes respond best to your campaigns. This market intelligence allows you to focus your resources on the most profitable segments and further customize your value proposition.
We move away from a shotgun approach to adopt a surgical one, continuously improving results and uncovering new business opportunities you may not have considered.
Delivery Rate
Even the best message is useless if it doesn’t reach the inbox. We take the technical health of your campaigns very seriously.
We manage domain warm-up, email verification, and best practices to ensure a deliverability rate of over 95%. This protects your domain’s reputation in the long term and ensures that your communication efforts don’t end up in the spam folder.
It’s the technical foundation upon which we build the success of your outreach strategy.
Why Achalay!
Why Choose Achalay for Your B2B Outreach Strategy
We're not just another agency. We're your strategic partner, 100% focused on measurable business results—not vanity metrics.
Oh my!Us
✓Focus on business results: scheduled meetings and sales opportunities.
We measure what really matters to your P&L.
✓Multidisciplinary senior team.
B2B strategists, copywriters, and automation experts dedicated to your project.
✓Strategic Proactivity.
We don't just execute—we come up with ideas, test new approaches, and optimize to win.
✓Cutting-edge technology stack at no additional cost to you.
We use the best tools to maximize results.
In-House Marketing
✕Focus on internal tasks and processes.
They are often reactive and struggle to innovate or measure the actual impact on sales.
✕Knowledge limited to the company's "know-how."
Limited exposure to other industries or new outreach tools.
✓In-depth knowledge of the product and the company culture.
They are 100% immersed in the day-to-day operations of the company.
✕High software licensing costs and steep learning curves
for the team as it adopts new tools.
A Typical Marketing Agency
✕Focus on vanity metrics (opens, clicks).
They report activity, not specific business results, to justify their fee.
✕Assignment of junior staff with little actual experience in B2B.
They run generic playbooks without customization.
✕Flexible contracts and rapid task completion.
You can launch basic campaigns quickly if you're not looking for a strategy.
✓Use of basic or outdated tools.
They don't invest in the best stack so as not to affect their profit margin.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
We adapt to your needs. We can work with your current database, enrich and clean it, or build one from scratch based on the Ideal Customer Profile (ICP) that we define together. We use top-tier tools to ensure high-quality leads.
During the first month, we focus on strategy and setup. Starting in the second month, you’ll begin to see a steady stream of responses and your first meetings. We aim for sustainable and predictable growth, not short-lived spikes.
We act as an extension of your team. Once a prospect shows interest, we qualify them and schedule the meeting directly on your salespeople’s calendars. The handoff is seamless and efficient.
We handle all responses professionally. Negative responses are flagged so we don’t contact those individuals again, thereby protecting your brand. We also use them to learn how to adjust our targeting or messaging.
No, our service is “turnkey.” We include access to our technology stack (lead generation, email delivery, and automation tools) as part of our plan. All you have to do is focus on attending the meetings we set up for you.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
