We sit down with you and your team to define the real business challenge. We facilitate workshops to clearly focus on the problem, reframing it from the perspective of the person who matters most: your user. We set aside internal biases to find the right starting point. This first step is crucial because solving the wrong problem is the most costly mistake a company can make. A well-defined challenge aligns the entire team, optimizes resources, and lays a solid foundation for innovation that makes a real impact on your business.
We sit down with you and your team to define the real business challenge.
Strategic Team Alignment.
Focus on high-impact issues.
Mitigation of initial risks.
Optimization of time and resources.
A solid foundation for innovation.
02 / 06
Research and Empathy
We go beyond the hard data. We head out into the field—whether real or digital—to connect with your users on a human level through interviews, observation, and behavioral analysis. We seek to understand their pain points, frustrations, and deepest motivations. This immersion is vital because numbers tell you the “what,” but empathy reveals the “why.” We build tools like Empathy Maps and User Personas that serve as our compass, ensuring that every subsequent decision is grounded in a real human need.
We go beyond the hard data. We head out into the field—whether real or digital—to connect with your users on a human level through interviews, observation, and behavioral analysis.
Deep and actionable insights.
Validation of business hypotheses.
Identifying Hidden Opportunities.
Design that is 100% people-centered.
A foundation for generating relevant ideas.
03 / 06
Collaborative Ideation
We transform research insights into a whirlwind of ideas. We facilitate co-creation sessions where your team, with its business knowledge, and ours, with our expertise in innovation, generate hundreds of possible solutions without filters or judgments. We use visual and dynamic techniques such as Crazy 8’s or SCAMPER to unlock collective creativity. This collaborative approach is powerful because it harnesses the intelligence of the entire group and ensures that the solutions are not only creative but also viable and relevant to your company.
We transform research insights into a whirlwind of ideas.
Creative and unexpected solutions.
Leveraging Internal Talent.
Team commitment and ownership.
Impact and feasibility screening.
Promoting a culture of innovation.
04 / 06
Prototyping and Testing
We turn the most promising ideas into something tangible—and quickly. We create low-fidelity prototypes—such as mockups, wireframes, or interactive simulations—that allow us to put the solution in the hands of real users in a matter of days, not months. Testing quickly is key to learning cost-effectively. Each user test provides us with direct, unfiltered feedback so we can iterate and improve the solution before writing a single line of code. It’s the cycle of creating, measuring, and learning taken to its fullest potential to minimize uncertainty.
We turn the most promising ideas into something tangible—and quickly.
Fast and affordable learning.
A drastic reduction in uncertainty.
Direct feedback from end users.
Evidence-based continuous improvement.
Validate the solution before investing.
05 / 06
Implementation Plan
A validated idea is useless if it isn’t executed. That’s why we translate the prototype and the lessons learned into a clear and actionable implementation roadmap. We provide you with a detailed roadmap so your development or operations team knows exactly what to do. This plan is essential for moving from concept to reality without losing focus. It includes feature prioritization (defining the MVP), technical and operational recommendations, and the key metrics that will allow us to measure the solution’s success once it’s on the market.
A validated idea is useless if it isn’t executed.
Complete clarity on the next steps.
Prioritizing Actions by Impact.
Definition of a Minimum Viable Product.
Predefined success metrics.
A bridge between strategy and execution.
06 / 06
Monitoring and Measurement
Our work doesn’t end with the delivery of the plan. We stay by your side during the early stages of implementation to ensure that the co-created vision remains intact and to help your team overcome any challenges that may arise along the way. This support is vital to ensuring that the solution is not only launched but also achieves the expected business impact. We help you set up measurement systems and analyze the initial data, enabling agile adjustments to maximize results and ensure a return on investment.
Our work doesn’t end with the delivery of the plan.
Expert post-launch support.
Measuring business impact.
Agile, data-driven adjustments.
Knowledge transfer to the team.
Guarantee of successful completion.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact: KPIs We Improve Together
Design Thinking isn't a philosophy—it's action. We focus on metrics that demonstrate a clear return on investment.
NPS
The Net Promoter Score measures your customers’ loyalty. A low score indicates that you’re not solving their real problems or that the experience is frustrating.
With Design Thinking, we dive deep into their needs from day one. By creating solutions based on genuine empathy—not internal assumptions—the final product or service directly resonates with what users value.
The result is an experience that not only satisfies but delights, turning users into active promoters of your brand. We stop building what we *think* they want and start building what we *know* they need.
CSAT
Customer Satisfaction (CSAT) is a direct reflection of how well an interaction or product meets your expectations. Often, dissatisfaction stems from friction points that the company doesn’t see.
Our Design Thinking process—especially during the research and testing phases—specializes in identifying and eliminating those friction points. By mapping the customer journey and testing prototypes with customers, we detect pain points before they reach production.
This ensures a seamless, intuitive, and satisfying user experience, boosting CSAT at every touchpoint.
TTV
Time to Value measures how long it takes a new user to realize the main benefit of your product. A high TTV is synonymous with churn.
By applying Design Thinking, we focus on simplifying complexity. From onboarding to daily use, we design flows that intuitively guide the user toward that “Aha!” moment.
By prototyping and testing these flows, we ensure that the path to value is as short and clear as possible, accelerating the user’s understanding of and engagement with your solution.
Adoption Rate
The Adoption Rate measures how quickly users begin to use a new product or feature. Low adoption usually means that the solution isn’t relevant or is too complex.
Design Thinking tackles this problem at its root. By co-creating the solution with the users themselves and validating its usefulness through prototypes, we ensure that what we build addresses a real and genuine need.
This generates a natural “pull” toward the new feature, rather than a forced “push” from marketing.
Retention Rate
The Retention Rate is perhaps the most important indicator of a business’s health. Customers who stay are customers who find ongoing value.
Design Thinking not only helps create a great first impression, but also lays the foundation for a long-term relationship. By deeply understanding the user’s “jobs to be done,” we create solutions that integrate into their daily lives and evolve with them.
This focus on sustained value is what builds loyalty and turns one-time users into lifelong customers.
Why Achalay!
Why Choose Achalay for Your Innovation and Design Thinking Projects
We're not just another agency. We're a strategic partner that combines creativity with a systematic approach to deliver real business results.
Oh my!Us
✓360° view.
We draw on insights from a wide range of industries to find solutions that your competitors overlook.
✓Multidisciplinary senior team.
Strategists, researchers, and facilitators who are 100% dedicated to your project.
✓Proactivity and ownership.
We take ownership of your challenge and constantly suggest improvements, just as if we were partners.
✓Focus on business impact.
Each stage of the process aims to validate hypotheses that will drive your company forward.
In-House Marketing
✕Tunnel vision.
Trapped in the mindset of “that’s just how it’s always been done,” they have a hard time seeing beyond their internal problems.
✕Limited resources.
The same old team, with its strengths and weaknesses, facing a completely new challenge.
✓They know the product and the company culture inside and out
which can speed up the completion of familiar tasks.
✕Focus on internal tasks.
They measure their success by completing their to-do list, not by their performance in the market.
A Typical Marketing Agency
✕A superficial approach.
They apply the same formula to everyone, without really delving into your business model or users.
✕Rotating junior team.
Your account is assigned to inexperienced agents who simply follow a pre-set script.
✕Reactive execution.
They wait for your orders instead of bringing ideas to the table. They're good at tasks, but not at innovating.
✓They can be cost-effective for one-time tasks.
If you just need to run something simple, they can be a quick option.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
No, not at all. Design Thinking is a methodology for solving complex, people-centered problems. We use it to improve services, internal processes, physical experiences, and, of course, digital products. It works for any company that wants to innovate.
It depends on the complexity of the challenge. It can range from an intensive 2-3 day workshop to a comprehensive process lasting several weeks. We always tailor it to your needs and timeline to maximize value and speed.
Absolutely not. Our role is to facilitate the process. We guide your team through each stage, teaching them the tools along the way. The most important thing your team brings to the table is their knowledge of the business; we provide the methodology.
Never. Our main deliverable isn't a document—it's clarity. You'll receive a validated prototype, actionable insights about your users, and a clear roadmap for implementation. Our goal is for you to take action, not to file away a PDF.
Traditional market research usually asks people what they want. Design Thinking focuses on observing what people *do* to understand their real needs—even those they can’t articulate. It’s the difference between asking if they want a faster horse and discovering that what they need is a car.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
