The success of a cold email campaign doesn’t start with the copy—it starts with the quality of the list. We work with you to define your Ideal Customer Profile (ICP) with surgical precision: their job title, the industry they work in, the size of companies that are a good fit for you, and the geographic regions where they’re located. Without a solid foundation, even the best email gets lost in the void. The key is relevance. We use market intelligence tools like Apollo, Clay, and ZoomInfo to build hyper-segmented and enriched databases. It’s not about quantity—it’s about precision. Each contact is verified and validated to ensure your message reaches the right person, with the information needed to personalize the initial outreach and maximize the chances of a response.
The success of a cold email campaign doesn’t start with the copy—it starts with the quality of the list.
A detailed definition of your ideal customer.
Custom B2B database development.
Data enrichment for personalization.
Email validation for maximum deliverability.
Segmentation by industry, role, and more.
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High-Impact Copywriting
Forget about generic templates that scream “spam.” Our team specializes in writing emails that feel human, direct, and—above all—useful to the recipient. We dive deep into your value proposition to understand what real problem you’re solving, and we communicate it in clear, concise language that sparks curiosity rather than rejection. The secret lies in structure and personalization. Every email follows a proven flow: an attention-grabbing opening, a validation that shows you’ve done your homework, a value proposition centered on the reader’s benefit, and a gentle call to action that invites conversation, not a purchase. We use automation to scale, but copy to connect.
Forget about generic templates that scream “spam.
Drafting language that promotes openness.
Email messages focused on the customer's pain points.
Low-friction calls to action (CTAs).
A tone of voice that aligns with your brand.
A/B testing to optimize the message.
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Follow-up Sequences
Most responses don’t come with the first email. Smart persistence is key. That’s why we don’t stop at a single email; we design automated follow-up sequences that keep your brand on your prospects’ radar without coming across as pushy. Each follow-up is a new opportunity to add value and remind them why they should reach out to you. Strategy is the key to effective follow-up. We create sequences of 3 to 6 touchpoints that subtly vary the angle and message. We use techniques like “bump emails” to resend the original message or “last-chance” emails to elicit a final response. The frequency and timing are carefully calculated to maximize visibility without overwhelming the inbox.
Most responses don’t come with the first email.
Design of multi-touch sequences (3–6 emails).
Change in angle and CTA for each tracking session.
Automation of follow-up workflows.
Strategic timing to avoid overwhelming the audience.
"Break-up" strategies for closing cycles.
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Technical Implementation
A well-written email that doesn’t reach the inbox is a wasted effort. We handle all the technical setup to ensure maximum deliverability and protect your domain’s reputation—your most valuable asset. You don’t have to worry about the technical details—we’ll handle them for you. Flawless execution is what sets us apart. We run your campaigns on leading platforms such as Instantly, Smartlead, and Lemlist. We set up domain warm-up so that email servers trust you, rotate sending accounts to safely scale volume, and conduct constant A/B testing to optimize every variable.
A well-written email that doesn’t reach the inbox is a wasted effort.
Setup on platforms (Instantly, Lemlist, etc.).
Domain warm-up settings.
Reputation protection and deliverability.
Rotating shipping accounts to scale.
A/B tests of subject lines, copy, and CTAs.
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Reports and Optimization
Sending emails blindly isn't a strategy. Our service is data-driven. We provide you with clear, actionable reports that go beyond vanity metrics. We want you to see not only how many people opened your emails, but also how many valuable conversations were generated for your sales team. Continuous optimization is the key to success. We analyze open rates, click-through rates, response rates, and—most importantly—the rate of scheduled meetings in real time. We connect this data to simple dashboards (in Google Sheets or your CRM) and use the insights to iteratively refine campaigns, improving results month after month.
Sending emails blindly isn't a strategy. Our service is data-driven.
Real-time dashboard of key metrics.
Analysis of open rates, response rates, and click-through rates.
Focus on meetings generated and qualified leads.
Regular reports highlighting lessons learned and adjustments.
Continuous optimization of the strategy.
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Integration with Your CRM
Generating a positive response is just the first step. True value is created when that conversation is seamlessly integrated into your sales process. We ensure that every qualified lead who responds to your campaigns doesn’t get lost in an inbox but is automatically entered into your customer relationship management (CRM) system. Automation is synonymous with efficiency. We set up automated workflows so that when a prospect shows interest, their data syncs with platforms like HubSpot, Salesforce, or Pipedrive. This allows your sales team to have the full context of the interaction and follow up quickly and effectively, shortening the sales cycle and preventing opportunities from going cold.
Generating a positive response is just the first step.
Integration with your CRM (HubSpot, Salesforce, etc.).
Automatic creation of contacts and deals.
Synchronizing chat history.
Instant notifications for your sales team.
Workflows that streamline the transfer.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your Sales KPIs
We set aside vanity metrics to focus on the indicators that truly move the needle for your business.
SQL
A Sales Qualified Lead (SQL) is a prospect who has not only shown interest but also matches your Ideal Customer Profile and is ready for a sales conversation. Our process focuses on generating exactly that.
We filter and qualify leads through copywriting and segmentation so your sales team can spend its time on meetings with high closing potential—not on educating casual inquiries. Every email is a step toward turning a cold lead into a real business opportunity, directly impacting the quality and volume of your pipeline.
CPA
Cost Per Acquisition (CPA) is the metric that tells you how much it costs to acquire a new customer. Well-executed cold email campaigns are one of the channels with the best return on investment.
By automating prospecting and targeting a highly specific audience, we drastically reduce costs compared to paid advertising or long-term content creation. We optimize every aspect—from the database to the copy in the final follow-up—so that every dollar invested works as efficiently as possible to bring you new customers.
LTV
Customer Lifetime Value (LTV) increases when you attract the right customers from the start. By defining a strict ICP, we’re not just looking to close a sale—we’re looking to start a long-term business relationship.
We focus on reaching out to companies whose problem you solve perfectly, which translates into more satisfied customers, higher retention, and more opportunities for cross-selling and up-selling in the future. Effective prospecting today lays the foundation for a higher LTV tomorrow.
MQL
A Marketing Qualified Lead (MQL) is the first indication that someone is interested in what you have to offer. Our campaigns are designed to maximize the generation of high-quality MQLs.
Through compelling subject lines and relevant messages, we achieve high open and response rates. Every positive response is an MQL that we nurture and qualify, feeding the top of your sales funnel with a steady, predictable flow of interested prospects who are ready to be followed up on by your team.
RR
The Reply Rate (RR) is the most direct indicator of a cold email campaign’s success. A high reply rate means your message is relevant, your offer is compelling, and your segmentation is on point.
We’re obsessed with this metric. Through constant A/B testing, personalization at scale, and smart follow-up sequences, we work to ensure that your emails aren’t just opened—they spark conversations.
A better reply rate directly translates into more meetings and more sales opportunities.
Why Achalay!
Why Choose Achalay for Your Cold Email Campaigns
Not all lead generation approaches are the same. We’ll clearly explain why our strategic partnership approach is superior.
Oh my!Us
✓360° Strategic Vision.
We apply insights from a wide range of industries to optimize your lead generation campaigns.
✓Focus on business results.
Our goal is to set up qualified meetings for you, not just to inflate open rates.
✓A proactive senior team.
We are partners who bring ideas to the table to improve performance, and we don't wait for orders.
✓Access to a comprehensive technology stack and a multidisciplinary team
without having to hire anyone.
In-House Marketing
✕Tunnel vision.
The team focuses on the same problems and loses sight of the bigger picture and new tactics.
✕Focus on internal tasks.
The team is busy with day-to-day operations, and prospecting becomes just another task.
✓They know the product inside and out.
No one understands the details of your offer as well as they do, which is a great starting point.
✕Limited resources and tools.
They depend on their internal budget and don't always have access to the best software.
A Typical Marketing Agency
✕Execution without a strategy.
They apply the same formula to all clients without fully understanding your business or your ICP.
✕Focus on vanity metrics.
They report opens and clicks to you, but they don't take responsibility for the quality of the leads.
✕They are quick to act.
If you need to send a mass email without much of a strategy, they can handle it overnight.
✓They tend to delegate tasks to junior staff.
Your account could end up in the hands of someone with little real experience in B2B prospecting.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Yes, as long as it's done correctly. We focus on B2B lead generation and follow best practices to comply with regulations such as CAN-SPAM, always providing a clear option to unsubscribe and ensuring that the content is relevant.
It varies greatly depending on the industry, the position, and the job posting. Our goal is always to exceed market benchmarks, focusing on the quality of the responses and the meetings generated. A successful campaign can generate between 2% and 10% positive responses.
Yes. Part of our service involves building custom databases. We work together to define the ideal customer profile and then use professional tools to create and enrich high-quality, ready-to-use contact lists.
It is our top priority. We use secondary domains for campaigns and implement a "warm-up" process to build trust with mail servers. In addition, we constantly monitor deliverability to protect your primary domain.
The technical "warm-up" process takes 2 to 3 weeks. Once the campaign launches, you can start seeing the first responses within days. The first month is focused on fine-tuning, and starting in the second month, the results become more stable and predictable.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.