We create a customized PPC strategy for your e-commerce business, focused on increasing your sales and outperforming the competition. With Achalay, you’ll get a winning strategy tailored to your budget and goals. We understand that every store is unique, which is why we don’t use generic formulas. Our first step is to dive deep into your business, your audience, and your goals to build an action plan that really works. The key lies in personalization and a clear roadmap from day one.
We create a customized PPC strategy for your e-commerce business, focused on increasing your sales and outperforming the competition.
In-depth analysis of your market and target audience.
Defining KPIs and realistic sales goals.
Designing a smart bidding strategy and budget.
Selecting the platforms with the greatest potential for your brand.
A detailed action plan for a successful launch.
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Campaign Management
We manage your PPC campaigns on Google, Meta, and TikTok, optimizing every detail so you get the highest return on your investment. Our expert team handles everything, from ad creation to conversion tracking. Active management is key to success. It’s not a “set it and forget it” approach; we monitor your campaigns every day, making adjustments, testing new creative assets, and optimizing targeting to ensure your budget is spent as efficiently as possible.
We manage your PPC campaigns on Google, Meta, and TikTok, optimizing every detail so you get the highest return on your investment.
Expert configuration and advanced audience segmentation.
Daily monitoring and proactive adjustments to campaigns.
Creating and testing persuasive, high-impact ads.
Implementation and rigorous tracking of conversions.
Constant optimization to improve performance day by day.
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AI Optimization
We use artificial intelligence to optimize your PPC campaigns in real time, maximizing your profits and reducing costs. Let technology work for you and take your e-commerce business to the next level. AI allows us to analyze thousands of variables in seconds—something impossible for a human to do. This translates to smarter bids, more efficient budget allocation, and the ability to predict trends so we can stay ahead of the market. It’s your competitive edge for scaling results.
We use artificial intelligence to optimize your PPC campaigns in real time, maximizing your profits and reducing costs.
Predictive analytics to identify growth opportunities.
Automatic adjustments to bids and quotes in real time.
Identifying purchasing patterns for better segmentation.
Maximizing conversions while minimizing the cost per acquisition.
Full control over the budget with smart optimization.
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Transparent Reports
We provide you with detailed, easy-to-understand reports on your campaigns’ performance, so you’re always in the loop about your investment. With Achalay, transparency is key. Know exactly how we’re driving your sales. We believe in clear communication. Our reports aren’t just a jumble of confusing data; they’re a tool to help you understand the what, why, and how of your results. We show you the metrics that matter and explain their direct impact on your business.
We provide you with detailed, easy-to-understand reports on your campaigns’ performance, so you’re always in the loop about your investment.
Custom dashboards with 24/7 access.
Regular reports featuring the metrics that matter.
Analysis of results focused on business impact.
Clear and actionable recommendations for the next steps.
Direct communication with your strategist to address any questions.
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Competitive Analysis
We analyze your competition to identify opportunities and strategies that will help you stand out and increase your online sales. Learn about your competitors’ strengths and weaknesses, and use that information to your advantage. We don’t operate in a vacuum; knowing what your competitors are doing is key to setting yourself apart. We monitor their ads, offers, and keywords to find gaps in the market that we can capitalize on and ensure that your value proposition is always superior.
We analyze your competition to identify opportunities and strategies that will help you stand out and increase your online sales.
Analysis of your competitors' keywords and ads.
Analysis of their landing pages and promotional offers.
Performance benchmarking to set ambitious goals.
Identifying differentiation strategies for your brand.
Identifying new market opportunities before they do.
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Shopping Ads Optimization
We optimize your product feed and Google Shopping campaigns to showcase your items in the most attractive and profitable way possible. Shopping campaigns are at the heart of PPC for e-commerce. That’s why it’s vital that your product catalog is perfectly optimized. We’ll enhance the titles, descriptions, and images in your feed to improve visibility, CTR, and—most importantly—sales. Expert management of Google Shopping campaigns makes the difference between spending money and making sales.
We optimize your product feed and Google Shopping campaigns to showcase your items in the most attractive and profitable way possible.
Comprehensive audit and optimization of the product feed.
Shopping Campaign Structure (Standard and Performance Max).
Bidding strategies by product, category, and profitability.
Audience management and dynamic remarketing lists.
Performance reports at the product (SKU) level.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your E-commerce KPIs
With PPC strategies focused on growth and profitability, we take your online store's metrics to the next level.
ROI
We measure and optimize every aspect of your campaigns to ensure the maximum return on your investment. It’s not just about spending—it’s about investing wisely.
We analyze which campaigns, ads, and keywords generate the most revenue so we can scale up what works and pause what doesn’t, ensuring that every dollar you invest works for you.
ROAS
We increase return on ad spend (ROAS) through precise bidding and targeting strategies. With the help of artificial intelligence, we adjust bids in real time to reach users most likely to make a purchase, generating more sales with the same or less investment.
The goal is clear: to ensure your campaigns pay for themselves and generate a profit.
Conversion Rate
We optimize your landing pages and the purchase flow to convert more visitors into customers. It’s not enough to just drive traffic; you have to make it easy for visitors to convert.
We analyze user behavior on your site, conduct A/B tests, and improve the user experience to reduce friction and increase your conversion rate in a sustainable and measurable way.
CPA
We reduce your cost per acquisition (CPA) through smart bid management and continuous optimization of your ad quality. A lower CPA means greater profitability per sale.
We focus on improving ad relevance and targeting to attract higher-quality clicks, which lowers costs and increases the volume of conversions.
Sales
Our main goal is to help you sell more. All of our PPC strategies are designed to have a direct and tangible impact on your revenue.
Through a combination of search, shopping, display, and social media campaigns, we create an advertising ecosystem that drives consistent growth for your business.
Why Achalay!
Why Achalay Is Your Best Choice for E-commerce PPC
Learn about the benefits of choosing Achalay and discover how we can help you exceed your online sales goals.
Oh my!Us
✓Our experience across more than 50 industries gives us a
A 360° view that inspires your growth and gives you a unique competitive advantage.
✓We're committed to maximizing your sales and profitability.
Our focus is on ROI, not on checking off a to-do list.
✓We are led by a proactive senior team that is focused on results.
We don't wait for you to tell us what to do; we suggest improvements.
✓We are constantly innovating with new strategies and technologies
to maximize your ROI and stay ahead of the market.
In-House Marketing
✕His vision is limited.
Because they are always solving the same problems, they cannot see beyond the challenges of their own industry.
✕They focus on carrying out tasks and putting out fires
not always on the actual impact those tasks have on the business.
✓In-depth knowledge of the product and the company culture.
They are 100% dedicated to a single brand, which speeds up decision-making.
✕They don't have the time or resources to research and iterate.
They're too busy with their day-to-day lives to think about the future.
A Typical Marketing Agency
✕They use the same formula for all their customers.
There is no real customization or a strategy tailored to your business.
✕They prioritize vanity metrics such as clicks or impressions.
We focus on conversions, sales, and profitability.
✕They sell it to you with a director
But they assign you a junior who's learning on the job, using your budget as a testing ground.
✓They are good at performing simple, repetitive tasks.
They can be a cost-effective option if you're not looking for a strategic partner.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
It's online advertising where you pay only when someone clicks on your ad. It's the fastest and most measurable way to drive qualified buyers to your store and increase your sales from day one.
It depends on your product and your audience. Generally, Google Ads (Search and Shopping) are essential. Meta Ads (Facebook and Instagram) and TikTok Ads are excellent for generating demand and remarketing. We analyze your situation and choose the best options for you.
We analyze your sales goals, the level of competition in your industry, and the average cost per click. We propose a realistic and scalable initial budget, always focused on achieving a positive ROI as quickly as possible.
You can start seeing traffic and sales within the first few days. However, the true potential is realized after a few weeks of optimization, during which the AI learns and we adjust the strategy to maximize profitability.
You'll receive clear, customized reports (weekly or monthly) featuring the metrics that matter: investment, sales, ROI, ROAS, and CPA. Plus, you'll have access to a dashboard to view performance in real time.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
