We create and train a conversational agent with all of your company’s key information. We integrate your databases, procedure manuals, internal policies, product catalogs, and any technical documentation so that the assistant has a deep and accurate understanding of your operations. This process is essential to ensure that every response is relevant and reliable, eliminating misinformation. We make sure the bot not only has the data but also understands the context and tone of your brand so it can interact naturally and consistently.
We create and train a conversational agent with all of your company’s key information.
Uploading information in multiple formats (PDF, websites, Excel).
Configuring automatic data updates.
Tailoring the tone and personality to your brand's voice.
Cross-validation of sources for maximum accuracy.
Creation of a single, centralized knowledge base.
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Implementation and Channels
We bring the AI assistant directly to the channels where your team and your customers already interact. We deploy the chatbot on your website, corporate intranet, or the messaging platforms you use most, such as WhatsApp, Slack, or Microsoft Teams. A native implementation is key to maximizing the tool’s adoption and usefulness. We make it easy to access information—it’s as simple as sending a message—without having to learn how to use new software or change existing workflows.
We bring the AI assistant directly to the channels where your team and your customers already interact.
Activation on WhatsApp, Slack, Teams, and the website.
Access Permission Management (public, internal, by role).
Multilingual support tailored to the context of each channel.
Referral pathways to human agents when necessary.
Visual integration that aligns with your platform's branding.
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Custom Use Cases
We don’t just give you a generic chatbot—we provide a solution tailored to your business’s specific challenges. We analyze your processes and design use cases that make a real impact, whether to improve customer service, empower your sales team, or streamline internal operations. Tailoring the tool to specific needs is what guarantees a return on investment. We transform complex problems into simple conversations, allowing anyone in your organization to access specialized knowledge without intermediaries.
We don’t just give you a generic chatbot—we provide a solution tailored to your business’s specific challenges.
24/7 automation of technical support and after-sales service.
Sales assistant with access to real-time inventory and pricing.
Internal HR support (policies, leave, etc.).
View business metrics directly from the chat.
Onboarding new employees with a virtual guide.
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Security and Privacy
Your company’s information is your most valuable asset, and we treat it with the utmost seriousness. We implement a secure ecosystem that protects your data at all times—from storage to retrieval—using end-to-end encryption and strict access controls. Prioritizing security is non-negotiable for building a reliable and scalable solution. We ensure compliance with data protection regulations such as the GDPR and adapt to your company’s IT policies, offering flexible deployment options, including dedicated servers or on-premises implementations.
Your company’s information is your most valuable asset, and we treat it with the utmost seriousness.
Encryption of data in transit and at rest.
Auditing and logging of all interactions.
Deployment options in the cloud or on your own servers.
Compliance with data protection regulations (GDPR).
Granular permission management to control who has access to what.
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Optimization and Evolution
Our work doesn’t end with the launch. We actively monitor the assistant’s performance to identify opportunities for improvement and ensure it evolves alongside your business. We analyze conversations to understand what works and what needs adjustment. An intelligent assistant must constantly learn and improve to avoid becoming obsolete. Through a feedback loop, we correct responses, train it with new questions, and provide you with clear metrics on its usage, effectiveness, and the value it’s bringing to your operations.
Our work doesn’t end with the launch. We actively monitor the assistant’s performance to identify opportunities for improvement and ensure it evolves alongside your business.
Dashboard showing metrics on usage, satisfaction, and query types.
Conversation analysis to identify unanswered questions.
Periodic refresher training with new information and FAQs.
Correction and adjustment of misinterpreted responses.
Adoption workshops to promote internal use.
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Integration and Connectivity
We enhance your virtual assistant by connecting it to the tools that are already part of your technology ecosystem. We integrate the chatbot with your CRMs, ERPs, ticketing systems, or any other platform via APIs, so it can take action—not just answer questions. True automation is achieved when systems communicate with each other. This connectivity allows the assistant not only to view a sales report, but also to create a new contact in your CRM or generate a support ticket, making it an active member of your team.
We enhance your virtual assistant by connecting it to the tools that are already part of your technology ecosystem.
Integration with CRMs (Salesforce, HubSpot) and ERPs (SAP, etc.).
Integration with help desk systems (Zendesk, Jira).
Ability to view dashboards (Power BI, Tableau).
Automation of actions and writing to external systems.
Development of custom connectors for proprietary software.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact: Measure the Results Against Your KPIs
We're not talking about magic—we're talking about measurable results. Our assistant has a direct impact on the efficiency of your operation.
TTI
We drastically reduce Time to Information (TTI). Instead of your team spending minutes or hours searching through drives, manuals, or asking colleagues, they get accurate answers in seconds.
We measure the before-and-after results to quantify the man-hours saved each week. This KPI directly translates into increased productivity, since the time previously wasted on searches is now devoted to high-value tasks.
We free your experts from answering repetitive questions and empower the entire team with autonomy.
RQI
We measure the Resolved Queries Index (RQI) to ensure that the assistant not only responds but also resolves issues. Our goal is to achieve a high percentage of interactions that are resolved without needing to escalate to a human agent.
We analyze conversations to identify inquiries that the bot was unable to resolve and use that information to retrain it and strengthen its knowledge base. A high RQI means that the assistant is reliable and is fulfilling its role as the primary source of truth.
AR
We track the Adoption Rate (AR) as a key indicator of the value the tool brings to your organization. There’s no point in having the best technology if no one uses it.
That’s why we work to ensure an intuitive implementation within the channels your team already uses (Slack, Teams, etc.) and hold workshops to demonstrate its potential. A steadily rising AR indicates that the assistant is successfully integrating into daily workflows and that users perceive it as a useful and efficient tool.
CSAT
Customer Satisfaction (CSAT) is essential. At the end of certain interactions, we can implement a micro-survey (e.g., thumbs up/down) to measure how helpful the assistant’s response was.
This direct, real-time feedback is invaluable to us, as it allows us to quickly identify responses that are inaccurate or could be improved. A high CSAT score demonstrates that the bot is creating a positive experience for your employees or customers and building trust in the tool.
NRE
We reduce Risk Events Due to Misinformation (NRE). In many companies, decisions are made based on outdated or incorrect data, leading to costly errors.
By centralizing information in a single assistant that always has the latest version of the data, we minimize this risk. This KPI demonstrates how the assistant not only improves efficiency but also strengthens operational safety and decision-making based on reliable, company-verified data.
Why Achalay!
Why Choose Achalay for Your AI Assistant
We don't just implement a chatbot. We create a strategic partner that understands your data and turns it into a real competitive advantage for your business.
Oh my!Us
✓A 360° view informed by multiple industries.
We provide creative solutions that your team doesn't see in their day-to-day work.
✓A senior and proactive team.
We work closely with you as partners, constantly seeking ways to optimize your processes.
✓Focus on business results.
We measure success in terms of hours saved, faster decision-making, and improved productivity.
✓Expertise in AI and data.
We don't just configure—we build robust, secure, and truly intelligent models.
In-House Marketing
✕Tunnel vision.
We're used to always solving the same problems, with the same tools, and without looking beyond our own horizons.
✕A reactive and overburdened team.
They do only what is strictly necessary, with no time for innovation or taking the initiative.
✓They know the company culture inside and out.
They understand the dynamics and the key people within the organization.
✕Limited resources and knowledge.
It's difficult to have an expert in AI, data, and processes on the same team.
A Typical Marketing Agency
✕Focus on tasks, not strategy.
They implement a generic bot without fully understanding the impact on your operations.
✕Junior staff are assigned to your account.
They carry out routine tasks without contributing ideas or challenging the status quo.
✕Vanity metrics.
They tell you how many questions were asked, but not whether they solved problems or created value.
✓They can be fast
For one-time, low-cost tasks, if you just need a simple solution without customization.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Virtually anything. We train it using your PDFs, databases (SQL), website content, Word documents, Excel spreadsheets, and knowledge bases like Confluence. We centralize all your scattered data in a single intelligent brain.
Absolutely. Security is our top priority. All data is encrypted and managed under strict security protocols. In addition, we offer deployment options on private servers or even on your own infrastructure (on-premises).
A standard project, from data collection to launch on a channel, typically takes between 4 and 6 weeks. The exact timeframe depends on the complexity and number of your data sources, but we work with you to ensure the process is streamlined.
Yes. That's one of its major advantages. We can integrate it via API with your CRM, ERP, or management software so that it not only answers questions but can also perform actions such as creating a support ticket or updating a contact.
We designed it with a smart escalation workflow. If it can't find an answer or detects a complex inquiry, it can escalate the conversation to a human agent on the appropriate team, ensuring that the user always gets a solution.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
