We give your product a visual identity that communicates its value and sets it apart from the competition. It’s not just about a logo; it’s about creating a complete visual language that adapts to the product’s form, material, and function, ensuring that every detail tells a story and connects with your ideal customer. We work alongside you to understand the essence of your brand and translate it into designs that are not only attractive but also functional and producible. A well-executed design is your best silent salesperson at the point of sale and your most “Instagrammable” asset in the digital world.
We give your product a visual identity that communicates its value and sets it apart from the competition.
Graphic system design for product families.
Branding on various surfaces and materials.
Creation of custom patterns, textures, and illustrations.
Aligning the product design with the global brand identity.
Visual concepts that stand out in the market.
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Label Design
We design labels that capture attention and convey key information clearly and effectively. From front labels that catch the eye at first glance to back labels that comply with all regulations and detail your product’s benefits, we ensure that every square centimeter is optimized to drive sales. We consider all factors: the packaging material, the printing method, the target audience, and the purchasing context. A label isn’t just decoration—it’s a strategic communication tool that must be legible, attractive, and, above all, persuasive.
We design labels that capture attention and convey key information clearly and effectively.
Design of front, back, and neck labels.
Prioritization of legal and marketing information.
Selection of materials and finishes (varnish, stamping, embossing).
Adapting the design to different package sizes and formats.
Creation of labels that comply with current regulations.
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Special Editions
We create designs for special editions and collectible products that generate a sense of urgency and desire among your customers. Whether it’s for a seasonal campaign, a collaboration, or a brand anniversary, we design unique visual concepts that transform an everyday product into a coveted item, perfect for collectors and fans. These types of projects offer an incredible opportunity to explore new creative territory, strengthen your connection with your community, and drive a spike in sales and buzz. We ensure that the design is memorable, exclusive, and perfectly aligned with the campaign’s objectives.
We create designs for special editions and collectible products that generate a sense of urgency and desire among your customers.
Conceptualization and design of limited-edition series.
Packaging and product design for brand collaborations.
Graphics for seasonal campaigns (Christmas, summer, etc.).
Creating collectible items.
Development of a visual narrative for the special edition.
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Custom Packaging
We go beyond the label to design the complete unboxing experience. We create custom packaging solutions—boxes, bags, sleeves, wrappers, and cases—that protect the product and enhance its perceived value. Good packaging is the customer’s first physical interaction with your brand. Our process focuses on creating packaging that is functional, sustainable (if that’s a brand objective), and, above all, unforgettable. We analyze logistics, the point of sale, and the user experience to design a solution that not only contains the product but also communicates its value and delights the customer.
We go beyond the label to design the complete unboxing experience.
Structural and graphic design of boxes and cases.
Design of branded bags and packaging.
Design of sleeves and bands for grouping products.
Design Optimization for the Unboxing Experience.
Consulting on materials and production processes.
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Adaptation for Production
We turn creative ideas into print-ready files. This step is crucial and often underestimated. We ensure that every design is perfectly suited to the actual printing systems, materials, and dies, avoiding costly surprises and production delays. We speak the same language as suppliers. Technical feasibility is just as important as creativity. We work with your suppliers’ specifications or help you find them, ensuring that the color, shape, and finishes you see on screen are exactly what you’ll get in the final product.
We turn creative ideas into print-ready files.
Preparation of final files for printing (artwork).
Adapting designs for different printing systems (offset, flexography, digital).
Color profile management and technical specifications.
Coordination with printing and packaging suppliers.
Oversight of color testing and prototypes.
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Mockups and 3D Renders
We help you visualize the final result before investing a single dollar in production. We create photorealistic 3D mockups and renders of your products and packaging so you can make informed decisions, use the images in your pre-sale campaigns, or present them to investors and distributors with complete confidence. These visual resources are key to validating the design internally and to start building anticipation in the market. A good mockup speeds up decision-making and reduces risk, allowing you to see how your product will look on the store shelf or in an Instagram photo.
We help you visualize the final result before investing a single dollar in production.
Creation of high-quality 2D mockups.
3D modeling and rendering of products and packaging.
Image creation for catalogs and e-commerce.
Visualization of the product in real-world usage contexts.
360° product animations for digital use.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your KPIs
We don't design "cute things." We create visual assets that directly impact your business's key metrics.
Sales
An attractive and clear design can be the deciding factor in a purchase. We work on a visual hierarchy that highlights your product’s key benefits, capturing the consumer’s attention within the 3 seconds it takes to scan the shelf.
Well-designed packaging not only attracts attention but also communicates value and justifies a premium price, which directly translates into an increase in average ticket size and product turnover. We optimize every element—from color to typography—so that your product isn’t just seen, but chosen.
Perceived Value
Quality is perceived even before a product is tried. A professional, meticulous design elevates your brand’s image, allowing you to compete in higher-value segments.
We focus on creating a consistent, high-quality visual experience—from the label to the box—that conveys trust and justifies your product’s price. This not only improves margins but also strengthens the brand’s long-term positioning, establishing it as a benchmark for quality in its category.
A customer who perceives greater value is willing to pay more.
Repurchase Rate
A memorable product is one that customers come back to. We design to create an emotional connection with the consumer.
User-friendly packaging, a clear label, or a clever design detail enhance the user experience and make your brand easy to remember and find the next time they shop. Loyalty is built on consistent positive experiences, and product design is a fundamental part of that experience.
A loyal customer not only makes repeat purchases but also becomes an ambassador for your brand.
Visual Engagement
In the age of Instagram, a “photogenic” product is a marketing tool in and of itself. We create designs that people want to share.
Packaging with a special unboxing experience, a label featuring an incredible illustration, or a limited edition with a powerful concept all become organic, user-generated content. This expands your reach without additional advertising spend and builds an active community around your brand.
Every photo shared is a recommendation and social proof that attracts new customers.
Decision Time
In a saturated market, clarity equals speed. A confused consumer won’t buy.
Our design process focuses on clarity and effective communication. We organize information intuitively so that customers understand what your product is, what it’s used for, and why it’s better than the competition—all in a matter of seconds.
By reducing cognitive load and eliminating doubts, we speed up the purchasing decision process. A design that communicates effectively reduces friction and increases the conversion rate at the point of sale.
Why Achalay!
Why Choose Achalay for Your Product's Visual Design
We don't just design. We're your strategic partner in creating products that sell themselves and build a strong, memorable brand.
Oh my!Us
✓360° view.
We draw inspiration from a wide range of industries to bring you fresh ideas that truly set you apart.
✓A senior and proactive team.
Professionals who take ownership of your project and are constantly looking for ways to improve it.
✓Focus on the result.
Our goal is to help your product sell more and better. Every design decision is geared toward that.
✓Technical adaptability.
We know all about printing presses and materials. We design things that can be produced without any problems.
In-House Marketing
✕Tunnel vision.
Accustomed to always solving the same problems, they find it hard to innovate and think outside the box.
✕Limited team.
They are usually one or two people with limited resources and time for research and creativity.
✓In-depth knowledge.
No one knows the brand's history and inner workings as well as they do. They are its living memory.
✕Reactive process.
They generally wait for orders and do not proactively suggest new avenues for growth or improvement.
A Typical Marketing Agency
✕Task executors.
They apply the same formula to everyone, without any real strategy behind it aimed at making an impact on the business.
✕Junior staff.
The managers sell you on the idea, but they assign your account to interns who follow the manual to the letter.
✕Focus on the task.
Their goal is to deliver the design and get paid. They don't concern themselves with whether or not the final product sells.
✓Ideal for simple tasks.
They work well for one-off, low-complexity tasks that don't require a strategy.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
To get started, we need you to fill out our initial brief. In it, we’ll ask you about your brand, your product, your target audience, your competitors, and your business goals. The more information you provide, the better we can align the design with your strategy.
Yes, our process can be adapted to almost any physical product, from food and beverages to cosmetics, technology, and household items. If you have a product that needs a front label, we can help you design it.
No, our focus is 100% on strategy and design. However, we’ll provide you with all the final files (print-ready artwork) so you can send them to the printer or manufacturer of your choice. We can also advise you and coordinate with your suppliers to ensure the result is perfect.
Our basic plan typically includes 2 to 3 initial concepts and 2 rounds of refinements based on the chosen direction. We believe in collaboration, so the process is flexible, and we always tailor it to the specific needs of your project to achieve the best possible result.
Of course! We love the challenge of a good redesign (restyling). We analyze the strengths of the current design and what isn't working to propose an evolution that respects your brand's history while modernizing it to connect with today's consumers.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
