ESTABLISH YOURSELF ON MERCADO LIBREIT WILL GENERATE MORE SALESHIGHLIGHT YOUR PRODUCTS
We enhance your reputation and refine your posts and video clips. We orchestrate your campaigns so that every dollar you invest brings you more sales and profitability.
Before running an ad campaign, we conduct a thorough analysis of your Mercado Libre operations. We review your reputation, the quality of your listings, your product catalog structure, and your conversion metrics to identify blind spots and opportunities for improvement. This analysis is crucial because advertising doesn’t work miracles. If the foundation isn’t solid, the ad campaign will only amplify existing problems. We make sure your account is ready to convert the traffic we’ll generate, optimizing everything from product categorization to your current logistics.
Before running an ad campaign, we conduct a thorough analysis of your Mercado Libre operations.
Identifying underperforming publications.
Organic Search Ranking Analysis vs. Competitors.
Reputation assessment and response times.
Review of the pricing and shipping strategy.
Roadmap with priority actions to take before investing.
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Advertising Strategy
We design a customized advertising strategy for you. It’s not about promoting everything, but rather about investing wisely in the products with the greatest sales potential and profitability for your business, highlighting your top-performing listings and boosting visibility for new launches. A good strategy defines where and how to compete. We segment your campaigns by product type, profit margin, or seasonality, and set clear goals for each one—whether that’s gaining visibility, clearing inventory, or defending your position in the rankings.
We design a customized advertising strategy for you.
Selection of products to promote based on their potential.
Definition of the budget and objectives for each campaign.
Manual and automatic bidding strategies.
Campaign segmentation for complete control.
Ad scheduling for special dates (Hot Sale, Cyber Monday).
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Continuous Optimization
A Mercado Ads campaign isn’t something you set up and forget about. We manage it day by day, as if it were our own store. We closely monitor performance to scale what works and pause or adjust what doesn’t, protecting your investment at all times. Constant optimization is what sets an average campaign apart from a successful one. We adjust budgets across campaigns, run A/B tests to see which product converts best, and analyze search terms to refine targeting and improve the click-through rate.
A Mercado Ads campaign isn’t something you set up and forget about.
Daily monitoring and adjustment of ACOS (cost of sales).
Redistribution of the budget toward successful campaigns.
A/B testing of ad creatives and post types.
Bid optimization at the product level.
Performance analysis by time slot and day.
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Logistics Integration
We coordinate your ad campaigns with Mercado Libre’s other two key drivers: promotions and logistics. A well-crafted ad campaign, combined with an attractive discount and a promise of fast delivery, is a surefire formula for boosting conversion rates. Logistics is a decisive factor in the purchasing decision. That’s why we ensure your shipping strategy is aligned with your campaigns. We highlight products with free shipping, advise you on how to improve your delivery times, and use logistics as a competitive advantage.
We coordinate your ad campaigns with Mercado Libre’s other two key drivers: promotions and logistics.
Synchronizing ad schedules with promotions and discounts.
Product Promotion with Full Shipments.
Consulting services to improve logistics reputation.
Dynamic pricing strategy based on shipping method.
Analysis of the Logistical Impact on Conversion.
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Performance Reports
We steer clear of reports filled with vanity metrics. We don’t just care about clicks or impressions; we care about how much you sold, what your profit was, and how the ad campaign impacted your total revenue. We show you the full picture. Information is power—it helps you make better decisions. We create clear, actionable reports that connect your ad spend to your business results. We analyze ROAS, customer acquisition cost, and the percentage of sales attributed to the ad campaign so you know exactly what return you’re getting on your investment.
We steer clear of reports filled with vanity metrics.
Sales and Revenue Reports by Campaign.
Return on Ad Spend (ROAS) Analysis by Product.
Calculating Customer Acquisition Cost (CAC).
Visibility metrics and impression share.
Strategic meetings to review results and plan.
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Catalog Optimization
Before launching the ad campaign, we prepare your posts to make them irresistible. A good ad drives traffic, but an optimized post is what closes the sale. We focus on improving every detail to maximize the conversion rate. This work is essential to ensure that not a single click goes to waste. We analyze and refine headlines to include the right keywords, optimize photos so they stand out, and review descriptions and product details to ensure they answer all of the buyer’s questions.
Before launching the ad campaign, we prepare your posts to make them irresistible.
Keyword research for titles.
Optimizing the quality and order of the photos.
Improving product descriptions to increase conversion rates.
Review and completeness of the technical data sheet.
Analysis of categorization to ensure visibility.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
KPIs: The Direct Impact on Your Business
We set aside superficial metrics. We focus on the indicators that truly drive your revenue.
ACOS
ACOS (Advertising Cost of Sale) is the king of Mercado Libre Ads. It measures what percentage of your sales goes toward paying for advertising.
A low ACOS means high profitability. At Achalay, we don’t just look at the number—we actively manage it.
We analyze ACOS by product, campaign, and category to make smart decisions. We pause ads that aren’t profitable, boost those with a healthy ACOS, and adjust bids in real time to keep it under control at all times.
Our goal is simple: for you to sell more while spending less. That way, your advertising investment isn’t an expense—it’s the engine of your growth.
ROAS
ROAS (Return on Ad Spend) is the other side of the coin. It tells you how many dollars you earned for every dollar you spent on advertising.
If you spend $1 and make $10, your ROAS is 10. It’s the clearest indicator of your campaigns’ effectiveness.
We work with you to set an ROAS goal that’s ambitious yet realistic for your industry. Then, our entire optimization strategy is aligned with that goal.
We aim to maximize your return on investment, ensuring that every campaign contributes positively to your business’s overall profitability. It’s not about selling at any cost—it’s about selling well.
% Ad Sales
This KPI measures what percentage of your total revenue on Mercado Libre comes from sales driven by advertising. It’s a perfect indicator for understanding the impact of your campaigns and how much your business relies on them.
A healthy percentage (generally between 15% and 30%) indicates that your ad campaigns are boosting your sales without cannibalizing organic traffic. At Achalay, we monitor this metric to find the perfect balance.
We aim for Ads to act as an accelerator—not your sole source of sales—ensuring sustainable and diversified growth for your store on the platform.
CTR
The CTR (Click-Through Rate) measures the relevance of your ads. It compares how many people view your ad to how many click on it.
A high CTR indicates that your product, your main photo, and your price are appealing to buyers. Although it’s not a bottom-line business metric, it’s a key health indicator.
A low CTR can be a sign that the photo isn’t right, the price is out of line with the market, or the headline isn’t clear. We use it as an early diagnostic tool to optimize the creative elements of your ads and ensure they attract the right audience.
Conversion Rate
The Conversion Rate is the metric that ties everything together. It measures, out of all the people who clicked on your ad, how many ended up making a purchase.
It’s the ultimate indicator of the quality of your posts. You can have a very high CTR, but if nobody is buying, something is wrong.
We analyze the conversion rate by product to understand which posts are most effective. If we detect a low conversion rate, we dig deeper into the post: we review the photos, the description, questions from other users, and the competition to understand why clicks aren’t translating into sales, and we suggest specific improvements.
Why Achalay!
Why Choose Achalay to Manage Your Campaign on Mercado Libre Ads
We're not just another agency. We're your strategic partner, 100% focused on ensuring that your investment in Mercado Libre translates into real growth.
Oh my!Us
✓We're obsessed with ACOS and ROAS.
Every decision is based on profitability and the impact on your business.
✓A senior team of e-commerce and marketplace specialists
dedicated to growing your account as if it were our own.
✓We know the tactics that work across dozens of industries.
We bring fresh, proven ideas to your account.
✓We are constantly looking for new opportunities
We test hypotheses and suggest improvements to help you beat the competition.
In-House Marketing
✕The focus is on completing internal tasks and putting out fires
not part of the long-term growth strategy.
✕It's usually just one person or a small team
whose knowledge is limited to their own experience and mistakes.
✓They know your product inside and out
which is a great starting point for both strategy and day-to-day operations.
✕They react to problems rather than anticipating them.
Proactivity tends to be low due to the daily workload.
A Typical Marketing Agency
✕They focus on vanity metrics such as clicks and impressions
which don't always translate into actual sales.
✕They usually assign newly certified juniors who follow a manual
without the experience to make strategic decisions.
✕They apply the same formula to all their customers
without understanding the specifics of your niche or your actual competition.
✓They are reagents.
They wait for your orders instead of taking the lead on strategy and proposing new ideas for growth.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
It depends on your category, goals, and competition. We start with an assessment to establish an initial budget that’s efficient and allows you to gather data to scale up. There’s no magic formula—just a tailored strategy.
The first signs of visibility appear within days. However, optimizing for a profitable ACOS and sustained sales growth typically takes between 30 and 60 days, as we collect data and adjust our strategy.
Our focus is on ad management, but success depends on the entire ecosystem. That’s why we advise you on how to optimize your posts (headlines, photos, descriptions) and your pricing strategy to maximize ad conversion.
We just need collaborator access to your Mercado Libre account. We’ll handle the initial analysis and provide you with a detailed, no-obligation proposal so you can make the best decision.
We don't believe in contracts that tie you down. We work on a monthly basis, and you can pause or cancel at any time. Our best way to keep you as a customer is to deliver results that make you want to stay with us.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
