ESTABLISH YOURSELF ON MERCADO LIBREIT WILL GENERATE MORE SALESHIGHLIGHT YOUR PRODUCTS

Before running an ad campaign, we conduct a thorough analysis of your Mercado Libre operations. We review your reputation, the quality of your listings, your product catalog structure, and your conversion metrics to identify blind spots and opportunities for improvement. This analysis is crucial because advertising doesn’t work miracles. If the foundation isn’t solid, the ad campaign will only amplify existing problems. We make sure your account is ready to convert the traffic we’ll generate, optimizing everything from product categorization to your current logistics.

Before running an ad campaign, we conduct a thorough analysis of your Mercado Libre operations.

• Identifying underperforming publications.
• Organic Search Ranking Analysis vs. Competitors.
• Reputation assessment and response times.
• Review of the pricing and shipping strategy.
• Roadmap with priority actions to take before investing.

We design a customized advertising strategy for you. It’s not about promoting everything, but rather about investing wisely in the products with the greatest sales potential and profitability for your business, highlighting your top-performing listings and boosting visibility for new launches. A good strategy defines where and how to compete. We segment your campaigns by product type, profit margin, or seasonality, and set clear goals for each one—whether that’s gaining visibility, clearing inventory, or defending your position in the rankings.

We design a customized advertising strategy for you.

• Selection of products to promote based on their potential.
• Definition of the budget and objectives for each campaign.
• Manual and automatic bidding strategies.
• Campaign segmentation for complete control.
• Ad scheduling for special dates (Hot Sale, Cyber Monday).

A Mercado Ads campaign isn’t something you set up and forget about. We manage it day by day, as if it were our own store. We closely monitor performance to scale what works and pause or adjust what doesn’t, protecting your investment at all times. Constant optimization is what sets an average campaign apart from a successful one. We adjust budgets across campaigns, run A/B tests to see which product converts best, and analyze search terms to refine targeting and improve the click-through rate.

A Mercado Ads campaign isn’t something you set up and forget about.

• Daily monitoring and adjustment of ACOS (cost of sales).
• Redistribution of the budget toward successful campaigns.
• A/B testing of ad creatives and post types.
• Bid optimization at the product level.
• Performance analysis by time slot and day.

We coordinate your ad campaigns with Mercado Libre’s other two key drivers: promotions and logistics. A well-crafted ad campaign, combined with an attractive discount and a promise of fast delivery, is a surefire formula for boosting conversion rates. Logistics is a decisive factor in the purchasing decision. That’s why we ensure your shipping strategy is aligned with your campaigns. We highlight products with free shipping, advise you on how to improve your delivery times, and use logistics as a competitive advantage.

We coordinate your ad campaigns with Mercado Libre’s other two key drivers: promotions and logistics.

• Synchronizing ad schedules with promotions and discounts.
• Product Promotion with Full Shipments.
• Consulting services to improve logistics reputation.
• Dynamic pricing strategy based on shipping method.
• Analysis of the Logistical Impact on Conversion.

We steer clear of reports filled with vanity metrics. We don’t just care about clicks or impressions; we care about how much you sold, what your profit was, and how the ad campaign impacted your total revenue. We show you the full picture. Information is power—it helps you make better decisions. We create clear, actionable reports that connect your ad spend to your business results. We analyze ROAS, customer acquisition cost, and the percentage of sales attributed to the ad campaign so you know exactly what return you’re getting on your investment.

We steer clear of reports filled with vanity metrics.

• Sales and Revenue Reports by Campaign.
• Return on Ad Spend (ROAS) Analysis by Product.
• Calculating Customer Acquisition Cost (CAC).
• Visibility metrics and impression share.
• Strategic meetings to review results and plan.

Before launching the ad campaign, we prepare your posts to make them irresistible. A good ad drives traffic, but an optimized post is what closes the sale. We focus on improving every detail to maximize the conversion rate. This work is essential to ensure that not a single click goes to waste. We analyze and refine headlines to include the right keywords, optimize photos so they stand out, and review descriptions and product details to ensure they answer all of the buyer’s questions.

Before launching the ad campaign, we prepare your posts to make them irresistible.

• Keyword research for titles.
• Optimizing the quality and order of the photos.
• Improving product descriptions to increase conversion rates.
• Review and completeness of the technical data sheet.
• Analysis of categorization to ensure visibility.