Before we automate, we dive deep into your operations to gain a thorough understanding of them. We analyze your current workflows in marketing, sales, support, and administration to identify bottlenecks, time-consuming manual tasks, and areas where errors frequently occur. It’s not about automating just for the sake of automating, but about identifying the opportunities that will have the greatest impact on your business. This assessment is key because it allows us to prioritize intelligently. We document each process, measure its potential impact, and present you with a clear roadmap, recommending the ideal workflows to scale your operations without needing to hire more staff. It’s the first step toward building a more efficient and profitable system.
Before we automate, we dive deep into your operations to gain a thorough understanding of them.
Identifying repetitive, low-value tasks.
Mapping workflows across different departments.
Prioritizing automations based on impact and feasibility.
Recommendations for necessary tools and connectors.
Developing an action plan for a phased implementation.
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Make Stage Design
We turn insights into action. Using Make’s visual interface, we design and build custom automation workflows for your business. We connect the tools you already use every day—such as HubSpot, Slack, Google Sheets, Trello, Stripe, and hundreds more—so they can communicate with each other and work together seamlessly, just like a team. Creating workflows is a collaborative process. We show you how the flows work, what data is moved, and what actions are executed—all transparently and without writing a single line of code. We handle the complex logic, conditions, filters, and delays so that the automation fits your business rules perfectly.
We turn insights into action. Using Make’s visual interface, we design and build custom automation workflows for your business.
Connect your apps on a single platform.
Flow design with conditional logic, routers, and filters.
Automation of marketing, sales, and operations tasks.
Implementation of webhooks for real-time responses.
Full customization of workflows without the need for code.
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Multi-Area Flows
We create practical solutions that deliver value from day one, breaking down the silos between your departments. We design workflows that not only solve a specific problem but also improve communication and efficiency across the entire organization. Imagine a sale on your e-commerce site automatically updating inventory, notifying the logistics team, and generating an invoice. The power of automation lies in its ability to orchestrate complex processes involving multiple departments. We implement solutions such as smart customer filtering, sending personalized messages via WhatsApp or email based on behavior, and generating reports on real-time dashboards, so everyone has the information they need, when they need it.
We create practical solutions that deliver value from day one, breaking down the silos between your departments.
Nurturing Workflows and Automated Lead Scoring.
Data synchronization between your CRM and marketing tools.
Automatic generation of reports and dashboards.
Real-time alerts for your team about key events.
Automation of the customer onboarding process.
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Advanced Integrations
Sometimes, standard connections aren't enough. When your needs go beyond Make's predefined connectors, our technical team steps in to take your automation to the next level. We don’t limit ourselves to what the platform offers by default; we build custom bridges to your systems. We use Make’s most advanced features to achieve this. This includes calling custom APIs (REST/SOAP) from your internal systems, configuring webhooks to capture events from any external source, and transforming complex data in real time. We cross-validate information across multiple systems to ensure the integrity and consistency of your data.
Sometimes, standard connections aren't enough.
Integration with any software that has an API.
Webhook management for instant communication.
Real-time data transformation and cleaning.
Data validation against multiple information sources.
Creating robust solutions for unique challenges.
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Support and Development
Automation isn't a "set it and forget it" project. It's a digital asset that must be monitored, maintained, and improved over time to continue delivering value. Our service doesn't end with implementation; we become your long-term partners to ensure your automated workflows run smoothly. We manage the entire automation lifecycle. We set up monitoring and alert systems to proactively detect any errors. We optimize the use of Make operations so that your plan is cost-effective and scalable. In addition, we work with you through monthly iterations to identify new opportunities, refine existing workflows, and ensure that your automation keeps pace with your business’s growth.
Automation isn't a "set it and forget it" project.
Proactive monitoring of scenario performance.
Configuring error alerts for quick resolution.
Workflow optimization to reduce operating costs.
Iteration and continuous improvement of automation processes.
On-demand technical support and training for your team.
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Optimization and Scaling
As your business grows, so does the complexity of your operations. Our automated workflows are designed from the ground up with scalability in mind. We don’t create rigid solutions—instead, we build flexible systems that can adapt and expand alongside you, ensuring that today’s efficiency doesn’t become tomorrow’s bottleneck. This focus on continuous optimization is essential. We regularly analyze the performance of each workflow, not only to correct errors but also to identify opportunities for improvement. Can we make the process faster? Can we reduce the number of steps? Is there a new tool we could integrate? Our goal is to make your investment in automation increasingly profitable.
As your business grows, so does the complexity of your operations.
Workflow designs built to scale.
Periodic inspection to optimize performance.
Adapting automation to new business processes.
Ensure that technology doesn't limit your growth.
Strategic advice on new opportunities.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
The Direct Impact of Automation on Your KPIs.
We set aside vanity metrics. We focus on indicators that transform your operations and profitability.
TTR
Resolution Time measures how long it takes you to complete a task or resolve a customer ticket. With Make’s automated workflows, we drastically reduce this metric by automating task assignment, sending notifications, and collecting information.
For example, a new lead who fills out a form can be qualified and assigned to the right sales representative in seconds, not hours. This not only improves internal efficiency but also directly impacts customer satisfaction, as customers receive faster and more accurate responses.
CPO
Cost per Operation is a key metric for measuring the efficiency of your processes. Every manual task has an associated cost in terms of time and human resources.
By implementing automated workflows with Make, we eliminate the need for human intervention in repetitive tasks such as data entry, report generation, or invoice tracking. This significantly reduces the CPO, freeing up budget that you can reinvest in strategic areas.
Automation means optimizing your financial resources to do more with less.
% Error Rate
Human error is inevitable in manual processes, especially when entering data or copying it between applications. These errors can be costly, leading to problems with customers or decisions based on incorrect information.
Our scenarios in Make are designed to be consistent and accurate, always executing tasks in the same way. This reduces the error rate to virtually zero in automated processes, ensuring the integrity of your data and the reliability of your daily operations.
LRT (Lead Response Time)
Lead response time is crucial. Contacting a lead within the first hour increases the chances of qualifying it by 7 times.
With Make, we automate the entire process: as soon as a lead comes in, we enrich it, qualify it, and instantly assign it to the right sales rep, notifying them via Slack. We reduce the lead response time from hours to seconds, ensuring that your sales team speaks with prospects when their interest is at its peak, thereby multiplying conversion and sales opportunities.
OEE
We apply the concept of OEE (Overall Equipment Effectiveness) to your business. We measure availability (does the team have the information it needs?), performance (how quickly are tasks executed?), and quality (are they done without errors?).
Automation with Make impacts all three areas. It ensures that information is always available, executes tasks at superhuman speed, and eliminates errors.
The result is a more productive team that’s less frustrated and focused on delivering real value.
Why Achalay!
Why Choose Achalay for Your Automated Workflows with Make Instead of Other Options.
We don't just connect apps. We're your strategic partners, focused on optimizing your processes so you can achieve real business results.
Oh my!Us
✓360° View Applied to Your Processes.
We draw on our experience across multiple industries to provide you with innovative solutions.
✓Focus on the ROI of automation.
Each workflow is designed to save time, reduce costs, or increase revenue.
✓Proactivity and Seniority.
A senior team that doesn't just wait for orders, but constantly suggests improvements for your business.
✓Technical expertise in Make and APIs.
We take automation beyond basic connectors to create robust solutions.
In-House Marketing
✕Knowledge limited to internal issues.
A lack of an outside perspective can hinder true innovation.
✕Under pressure from daily emergencies.
They tend to create temporary "workarounds" rather than scalable, long-term solutions.
✓They have a thorough understanding of the culture and processes.
It is fully integrated, which facilitates day-to-day internal communication.
✕They depend on a single resource.
If that person leaves the company, their knowledge of the automations goes with them.
A Typical Marketing Agency
✕They focus on tasks, not on the entire process.
They implement what you ask for, without questioning whether it's the best solution.
✕They measure success in terms of "automations delivered"
not on the actual impact they have on your operations or profitability.
✕They usually assign junior staff to accounts.
They have high turnover and little real involvement with your business goals.
✓They are a flexible option
for one-off, low-complexity tasks, freeing your team from very simple tasks.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Make (formerly Integromat) is a very powerful and flexible visual automation platform. We chose it because it allows us to create complex workflows, connect thousands of apps, and use advanced logic without relying on a programmer, which speeds up the process.
That's not necessary. We can advise you on choosing the Make plan that best fits your needs and even help you set it up. We work on your own account so that you always have full control and ownership of your automations.
Almost any repetitive digital task. From notifying your team on Slack when a sale comes in, to generating PDF contracts, updating your CRM, sending personalized emails, or creating automated reports in Google Sheets. We analyze your operations and suggest the workflows that will have the greatest impact.
It depends on the complexity. A simple workflow can be ready in a few days, while an integration with a custom API may take a couple of weeks. We always provide you with a clear and transparent timeline from the start of the project so you know what to expect.
Yes. We don't just create the workflows—we also monitor them to ensure they're working properly. Our service includes support for troubleshooting errors and a roadmap for optimizing and creating new automations as your business grows.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
