We thoroughly analyze what your audience is looking for, how they search for it, and with what intent, to build a solid foundation for your campaigns. It’s not about attracting just any traffic, but about attracting the right traffic—the kind that’s highly likely to convert. We analyze the intent behind each search (informational, comparative, transactional) and create detailed keyword maps for each of your products or services. This strategic research is the foundation for avoiding wasted budget and ensuring that your ads reach the people who truly matter to your business.
We thoroughly analyze what your audience is looking for, how they search for it, and with what intent, to build a solid foundation for your campaigns.
Strategic keyword research.
Analysis of User Search Intent.
Mapping keywords by product or service.
Identifying "long-tail" opportunities.
Analysis of Your Competitors' Strategy.
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Campaign Settings
We create targeted, well-organized, and results-driven campaigns from day one. A logical account structure is crucial for success, as it allows for granular budget control and facilitates optimization. We design the ideal campaign mix for you: Google Search, Display, Performance Max, Shopping, and Remarketing. We group ads logically by objectives, audiences, and stages of the conversion funnel, and apply professional settings for ad extensions, locations, languages, and devices to maximize relevance.
We create targeted, well-organized, and results-driven campaigns from day one.
Creating Search, Display, P-Max, and other campaigns.
Logical grouping by objectives and audiences.
Configuring extensions to maximize visibility.
Geographic, demographic, and device-based segmentation.
A bidding strategy aligned with your business goals.
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Ad Copywriting
It’s not just about showing up on Google—your ads need to stand out, persuade, and convince. We handle the copywriting, tone of voice, and “hooks” that capture attention and encourage clicks. We work with responsive ads, creating multiple variations of headlines and descriptions that Google’s Artificial Intelligence combines to find the most effective formula. Each ad includes a clear call to action and is 100% aligned with your value proposition and landing page, ensuring a consistent, conversion-focused user experience.
It’s not just about showing up on Google—your ads need to stand out, persuade, and convince.
Persuasive, benefit-focused copywriting.
Creating responsive ads for testing.
Clear and direct calls to action (CTAs).
Optimizing headlines and descriptions.
Aligning the message with the landing page.
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Optimization and Scaling
A Google Ads campaign is never truly finished. We continuously monitor, test, and optimize your campaigns to improve your return on investment and identify new growth opportunities. This daily process is where we truly create value. We adjust bids, refine targeting, analyze search terms to exclude irrelevant ones, and pause underperforming ads. We use automated workflows to detect anomalies and opportunities, allowing our team to focus on strategy to scale your results.
A Google Ads campaign is never truly finished.
Daily bid and budget adjustments.
Analysis of search terms for optimization.
A/B testing of ads and targeting.
Constant monitoring of the conversion rate.
Identifying opportunities for scaling up.
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Multi-Format Campaigns
We design a mix of customized campaigns to reach your ideal customer at every stage of their buying journey. Not all users are ready to buy right away, and a comprehensive strategy recognizes this and capitalizes on it. We combine the power of Search campaigns to capture active demand with Display and YouTube campaigns to build brand awareness. We use Google Shopping if you have an e-commerce site and implement remarketing strategies to re-engage users who have already shown interest, maximizing the chances of conversion.
We design a mix of customized campaigns to reach your ideal customer at every stage of their buying journey.
Comprehensive Search, Display, and Video Strategy.
Google Shopping Campaigns for E-commerce.
Dynamic remarketing to recover abandoned carts.
Performance Max campaigns for maximum reach.
Aligning the format with the funnel's objective.
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Reports and Decisions
We believe in absolute transparency. We explain clearly and simply what works, what doesn’t, and what the next steps are to scale your results without wasting a single dollar of your budget. Forget about 50-page PDF reports that nobody understands. We give you access to a visual, shareable dashboard that updates in real time, where you can view key metrics: ROAS, CTR, CPC, conversion rate, and CPL. We hold regular meetings to analyze the data and make strategic decisions together.
We believe in absolute transparency. We explain clearly and simply what works, what doesn’t, and what the next steps are to scale your results without wasting a single dollar of your budget.
Visual and easy-to-understand dashboards.
Tracking business KPIs (ROAS, CPL).
Weekly or biweekly performance reports.
Regular strategy and optimization meetings.
Complete transparency regarding the investment and results.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your KPIs
Let's stop talking about clicks and start talking about business. Here's how our service impacts your key metrics.
ROAS
Return on Advertising Spend (ROAS) is our key metric. We don’t just settle for your ads being seen; we focus on ensuring they generate tangible revenue.
We achieve this through continuous campaign optimization, directing your budget toward the ads and keywords that demonstrate the highest sales performance. We analyze which audiences, ad creatives, and messages convert best so we can reinvest wisely, ensuring that every dollar you spend on Google goes a long way.
It’s the difference between spending on advertising and making a profitable investment.
CTR
Click-Through Rate (CTR) measures the relevance of your ads. A high CTR means we’re showing the right message to the right person.
To improve it, we not only optimize keywords but also craft persuasive copy and use all available ad extensions (site links, callouts, etc.) so your ads take up more space and are more eye-catching. A good CTR not only attracts more traffic but also improves your Quality Score, which in turn reduces your cost per click.
It’s a virtuous cycle that we actively foster.
CPC
Cost Per Click is essential for the efficiency of your budget. Our goal is for you to pay as little as possible for each qualified visitor.
How? By improving the Quality Score of your ads through relevance between keywords, ads, and landing pages.
A high Quality Score is how Google rewards good advertisers, giving them better ad positions at a lower cost. We manage bids strategically, avoiding unnecessary bidding wars and focusing on opportunities where your investment yields the highest return.
CPL
For B2B or service-based businesses, Cost Per Lead is king. We measure how much it costs you to generate a new lead—whether it’s a form submission, a phone call, or a subscription.
We optimize the entire funnel, from the ad the user sees to the landing page where they submit their information. We conduct A/B tests on landing pages and calls to action to reduce friction and maximize conversions.
This way, we not only bring you more leads, but we do so at an increasingly lower cost, making your lead generation more profitable and scalable.
CR
The conversion rate is the percentage of visitors who take the action you want them to. There’s no point in attracting thousands of clicks if no one converts.
Our work goes beyond Google Ads and delves deep into the user experience. We analyze behavior on your website to identify drop-off points and optimize your landing pages.
We ensure that the ad’s promise is fulfilled on the landing page, creating a clear, obstacle-free path to conversion. Increasing this rate is the fastest way to double your results without doubling your investment.
Why Achalay!
Why Choose Achalay for Your Google Ads Campaigns
We don't just manage your ads. We become your strategic partner to ensure that every click translates into real business results.
Oh my!Us
✓Our experience with a wide range of clients gives us a 360° perspective
to implement proven and effective strategies.
✓We're obsessed with ROAS and CPL.
Every action is justified by its direct impact on your revenue and profitability.
✓We are a proactive team of seniors.
We don't wait for you to ask us for things; we're constantly bringing ideas to the table.
✓We use automated workflows
for day-to-day optimization, freeing up our experts' time for strategic thinking.
In-House Marketing
✕Tunnel vision is their biggest risk.
They focus on solving the same problems over and over again, losing sight of innovation.
✕Its focus is on completing tasks and reporting basic metrics such as clicks
without aligning with business objectives.
✓They know the product and the company's culture inside and out
which facilitates communication and internal alignment.
✕They lack the tools and the volume of data
to implement advanced and efficient optimization automations.
A Typical Marketing Agency
✕They apply the same formula to everyone.
Their strategy is a one-size-fits-all solution that doesn't account for the nuances of your business.
✕They present you with reports full of vanity metrics
(impressions, reach) that do not reflect your company's actual growth.
✕They usually assign a junior account executive who follows a manual
without the proactive approach of a true strategic partner.
✓They can be a quick solution
to carry out specific tasks if you don't need a long-term strategic partner.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Initial results, such as traffic and clicks, are visible almost immediately. However, to achieve solid business results (sales, leads), we expect an optimization period of 2 to 3 months. This is the time needed to collect data, understand what works, and scale campaigns profitably.
There’s no magic number. It depends on your industry, your goals, and the level of competition. We start with an analysis to recommend an initial budget that will allow us to gather meaningful data. Our focus will always be on maximizing your ROAS, regardless of your investment level.
Yes, and that's one of the things that sets us apart. We analyze your landing pages and recommend improvements because we know that conversion doesn't end with a click. If necessary, we can design and build optimized landing pages to maximize campaign results.
Save time and money. Google Ads may seem simple, but it’s easy to waste your budget with poor setup. We draw on years of experience, proven strategies, and constant optimization to ensure your investment pays off from the start, helping you avoid costly learning curves.
We believe in complete transparency. You’ll receive a simple, visual, real-time dashboard featuring the metrics that matter (ROAS, CPL, conversions). In addition, we’ll hold regular meetings to explain the results, discuss next steps, and make strategic decisions together.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
