We define a comprehensive action plan for your YouTube ads. We thoroughly analyze your business goals, whether they’re to build brand awareness, get more people to consider your product, or drive direct sales. We don’t just post videos at random; we design a strategy that determines which ad format to use, who to show it to, and at what stage of their customer journey, ensuring that every impression is relevant. Understanding the “why” behind each campaign is essential to avoid wasting your investment. We build a strategic roadmap that connects your business goals with the platform’s capabilities. This includes targeting audiences based on their search intent, interests, or past behavior with your brand, ensuring that the right message reaches the right person at the ideal moment.
We define a comprehensive action plan for your YouTube ads.
We make sure your ad appears in front of the right people—not a second too soon, not a second too late. We use Google’s targeting tools to go beyond basic demographics. We create custom audiences based on specific interests, purchasing behaviors, active Google searches, or previous interactions with your website (remarketing). Your message doesn’t get lost in the noise—it’s targeted with surgical precision at those most likely to convert. The key to success with YouTube Ads lies in the quality of the audience, not just the number of views. That’s why we go one step further by creating “lookalike” audiences based on your best current customers. This way, we expand your reach to new users who share characteristics with those who already buy from you, dramatically increasing the efficiency of your budget.
We make sure your ad appears in front of the right people—not a second too soon, not a second too late.
Audiences based on interests, searches, and remarketing.
Segmentation by specific channels or videos.
Creating lookalike audiences.
Precise demographic and geographic filtering.
Cost savings by avoiding an irrelevant audience.
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Ad Production
You don’t need a blockbuster movie to succeed on YouTube. We help you produce new ads or adapt your existing video content to work in an advertising environment. We focus on concise, powerful storytelling designed to grab viewers’ attention within the first few seconds and drive them to take action. We transform your corporate or social media videos into performance-optimized pieces. A good video doesn’t guarantee a successful campaign, but a bad video can ruin it. That’s why we get involved in the creative process if you need us to. From script development and art direction to final editing, we ensure that every element of the ad—visuals, audio, on-screen text, and call to action—aligns with the campaign’s objectives and the platform’s best practices.
You don’t need a blockbuster movie to succeed on YouTube.
Consulting on storytelling for performance.
Adapting existing videos to ad formats.
Script development and art direction.
An issue focused on retention and CTA.
Guarantee of Compliance with YouTube Policies.
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Optimization and Budget
Launching a campaign is just the beginning. We actively monitor your ads’ performance to scale what works and pause what doesn’t. We analyze real-time data to make smart adjustments to creatives, audiences, and placements, ensuring your budget is spent as efficiently as possible. We don’t let your money go to waste on impressions that don’t deliver results. Budget control is one of our top priorities. Instead of a “set it and forget it” approach, we manage your campaigns day-to-day to optimize key metrics such as Cost Per View (CPV), CTR, and, above all, conversions. We constantly evaluate the post-click funnel to understand how users arriving from YouTube behave and refine the strategy to continuously improve results.
Launching a campaign is just the beginning. We actively monitor your ads’ performance to scale what works and pause what doesn’t.
Real-time campaign adjustments.
Optimizing CPC, CTR, and conversions.
Daily budget monitoring to prevent variances.
Constant testing to find winning ads.
Analysis of post-click user behavior.
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Analysis and Reporting
We don’t overwhelm you with vanity metrics. Instead of just reporting how many people watched your video, we analyze how those views impacted your business goals. We translate platform data into clear, actionable insights that show you the true return on your investment. We focus on the metrics that matter: playback rate, clicks, cost per lead, and, ultimately, sales generated. Transparency is key to our partnership. We create personalized, easy-to-understand reports that let you see your campaigns’ performance at a glance. In addition, we hold regular meetings with you to review the results, explain the reasoning behind the numbers, and define the next steps together. We don’t just keep you informed—we empower you to make better decisions.
We don’t overwhelm you with vanity metrics. Instead of just reporting how many people watched your video, we analyze how those views impacted your business goals.
Focus on business metrics (leads, sales, ROI).
Customized, visual reports.
Regular follow-up meetings.
Analysis of the actual impact on the funnel.
Recommendations based on data, not opinions.
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A/B Testing and Scaling
We don't believe in magic formulas—we believe in data. We implement a rigorous A/B testing system to compare different versions of your ads. We systematically test variables such as the first few seconds of the video, calls to action (CTAs), headlines, descriptions, and audiences. This process allows us to identify with certainty which combinations generate the best results—and why. The goal of testing isn’t just to improve a campaign, but to build a predictable growth engine. Once we find a winning combination, we use it as a foundation to scale our investment safely and profitably. This “test, learn, and scale” cycle is what sets an average campaign apart from a sustainable, high-impact customer acquisition strategy in the long term.
We don't believe in magic formulas—we believe in data.
A/B testing of creative assets and copy.
Performance Comparison Across Audiences.
Identifying winning variables.
Data-driven optimization methodology.
Safe and cost-effective scaling of the investment.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact: We Measure What Matters
We set aside vanity metrics. We focus on the metrics that truly move the needle for your business.
CPV
Cost Per View (CPV) is the core metric, but we optimize it using a strategic approach. We don’t just look for the cheapest view—we look for the most valuable one.
We analyze which audiences, creatives, and placements generate higher-quality views—that is, from users who not only watch the video but also move further down the funnel. Through constant A/B testing and granular targeting, we ensure that every penny spent attracts viewers with high conversion potential.
The goal is to lower the CPV for the audiences that truly matter, maximizing the effective reach of your budget.
CTR
A high click-through rate (CTR) indicates that your ad is not only being seen, but is also relevant and persuasive enough to prompt immediate action. We work on optimizing CTR from multiple angles: from the script and the first few seconds of the video to the design of the overlays and the clarity of the call to action (CTA).
A good CTR is the first step toward driving qualified traffic to your website or landing page. We see it as a direct bridge between the attention captured on YouTube and the opportunity for conversion on your own platforms.
VTR
The View-Through Rate (VTR) tells us what percentage of people who saw your ad’s impression watched it in its entirety (or at least a significant portion of it). A high VTR is synonymous with engaging, well-targeted content.
We’re obsessed with this metric because it indicates that our storytelling is working and that we’re reaching the right audience. We analyze drop-off points in the videos to understand which parts aren’t engaging viewers and optimize our creatives to hold the viewer’s attention.
A strong VTR means your brand message is being consumed, not ignored.
CPL
This is where marketing connects with sales. Cost Per Lead (CPL) measures how much it costs you to generate a lead through your YouTube campaigns.
We integrate precise conversion tracking to attribute each lead to the ad and audience that generated it. Our optimization efforts focus on reducing this cost by finding the right combinations of targeting and creative that not only generate clicks but also convince users to provide their contact information.
A low and stable CPL is the clearest sign that your investment is generating business opportunities.
ROAS
Return on Advertising Spend (ROAS) is the ultimate KPI. It measures how much revenue your business generates for every dollar spent on advertising.
For us, it’s the most important metric. All of our work—from initial strategy and targeting to creative optimization and data analysis—has a single goal: to maximize your ROAS.
We connect sales data with YouTube campaigns to provide a clear picture of the financial impact. We don’t just give you a report on views—we show you how YouTube Ads is growing your revenue.
Why Achalay!
Why Achalay Is Your Strategic Partner for Growing Your Business with YouTube Ads
We're not just executors. We're your strategy team, obsessed with ROI and constant optimization to outperform your competition.
Oh my!Us
✓360° Strategic Vision.
We apply insights from a wide range of industries to innovate and identify unique opportunities.
✓Focus on business metrics (ROI, leads, sales).
We turn views and clicks into real growth for your business.
✓A senior and proactive team.
We anticipate problems and constantly bring new ideas to the table as partners.
✓Access to a multidisciplinary team (strategists,
(creatives, analysts) for the cost of a single in-house profile.
In-House Marketing
✕Tunnel vision.
The team is used to solving the same problems, which limits innovation and fresh perspectives.
✕Focus on tasks and operations.
They often focus on getting through the day-to-day rather than seeking to make a strategic impact.
✓In-depth knowledge of the product and the company culture.
They are 100% immersed in the company, which streamlines communication.
✕Limited resources and budget.
It is costly and time-consuming to build an in-house team with all the necessary expertise.
A Typical Marketing Agency
✕Generic Strategy.
They apply the same formula to all customers, without any real customization or focus on the business.
✕Focus on vanity metrics (views, CPM).
They give you reports full of numbers that don't affect your sales.
✕Accounts are assigned to junior staff.
Your investment is managed by inexperienced staff who simply follow a script.
✓They can be an affordable option
for one-time, low-risk projects, if you are not looking for a long-term strategic partner.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Not necessarily. We can adapt material you already have or advise you on how to create effective, low-cost videos. The most important things are the message and the strategy, not a Hollywood-level production.
It depends on your goals and your industry. We start with an analysis to recommend an initial budget that will allow us to gather meaningful data. We focus on phased, profitable growth.
Visibility and traffic results are visible almost immediately. However, business results such as leads or sales depend on the buying cycle. Generally, we see clear trends within the first 30–60 days.
The difference is enormous. “Promoting” is just clicking a button with limited options. We create a comprehensive strategy, featuring advanced targeting, A/B testing, conversion tracking, and continuous optimization for ROI.
Our strength lies in strategy and optimization. We can guide your creative team or help you produce ads with our partners, ensuring that every piece is designed to convert—not just to be seen.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
