We develop a customized PPC strategy for your B2B business, selecting the most effective platforms (LinkedIn, Google Ads, Meta Ads) and targeting options to reach your target audience and maximize your conversions. A solid strategy is the foundation of success. We analyze your market, your ideal customer, and your competition to create an unbeatable action plan, designed exclusively for you and your business goals.
We develop a customized PPC strategy for your B2B business, selecting the most effective platforms (LinkedIn, Google Ads, Meta Ads) and targeting options to reach your target audience and maximize your conversions.
A comprehensive analysis of your B2B market and competition.
Definition of KPIs and realistic, measurable goals.
Strategic platform selection and precise segmentation.
A detailed action plan with a timeline and budget.
Optimizing the value proposition for the target audience.
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Comprehensive Campaign Management
We handle the complete management of your PPC campaigns, from initial setup to ongoing optimization, ensuring that every dollar of your budget is invested in the smartest way possible to achieve the highest possible return. Leave the management to our experts and free yourself up to focus on what you do best: growing your business. We’ll make sure the leads keep coming.
We handle the complete management of your PPC campaigns, from initial setup to ongoing optimization, ensuring that every dollar of your budget is invested in the smartest way possible to achieve the highest possible return.
Comprehensive setup and management on LinkedIn, Google, and Meta Ads.
Continuous optimization of bids and budget to maximize ROI.
Creating engaging and relevant ads for your B2B audience.
Proactive, data-driven adjustments to improve performance.
Constant monitoring of the account's health and performance.
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Keyword Optimization
We research and select the most relevant, high-intent keywords for your B2B business. We ensure that your ads are shown to the right decision-makers at the exact moment they need you. Reaching people who are actively searching for your services is crucial. We turn that search intent into actual customers for your company by filtering out the noise and focusing on quality.
We research and select the most relevant, high-intent keywords for your B2B business.
Research and selection of high-value B2B keywords.
Analysis of search volume, competition, and cost.
Continuous keyword optimization to improve performance.
Identifying new keyword opportunities.
Managing negative keywords to avoid irrelevant traffic.
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Competitive Analysis
We thoroughly analyze your B2B competitors’ PPC strategies to identify opportunities, weaknesses, and competitive advantages that will allow you to stand out and gain a larger share of the market. Knowing your competition is the first step to outperforming them. We provide you with the market intelligence you need to move faster and more precisely than they do, with a superior PPC strategy.
We thoroughly analyze your B2B competitors’ PPC strategies to identify opportunities, weaknesses, and competitive advantages that will allow you to stand out and gain a larger share of the market.
Detailed analysis of competitors' keywords and ads.
Identifying the strengths and weaknesses of their strategies.
Developing strategies to set yourself apart and position yourself as a leader.
Competitive analysis reports with actionable recommendations.
Monitoring their movements and changes in strategy.
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Custom Reports
We provide you with clear, concise, and easy-to-understand reports. We focus on the key metrics that really matter so you can evaluate your campaigns’ performance and make informed decisions. Transparency is fundamental to how we work. Maintain full control over your results with our customized reports that translate complex data into clear, actionable business insights.
We provide you with clear, concise, and easy-to-understand reports.
Key metrics: conversions, cost per lead (CPL), ROI, etc.
Visual and intuitive reports for easy interpretation.
Analysis of results and recommendations for continuous improvement.
Reporting frequency tailored to your needs and preferences.
Access to a real-time dashboard to track progress.
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Outreach and B2B Mailing
We complement your PPC campaigns with outreach and direct email strategies. We proactively identify and contact high-value leads that perfectly match your ideal customer profile. Not all potential customers are actively searching. We’ll go out and find them. We use automated workflows and personalized messages to start meaningful conversations that turn into business opportunities.
We complement your PPC campaigns with outreach and direct email strategies.
Creation of hyper-segmented B2B lead databases.
Design of personalized and automated email sequences.
Strategies for reaching out on LinkedIn and other B2B platforms.
Follow up with and nurture leads until they're ready to buy.
Integrating the outreach strategy with PPC campaigns.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your PPC KPIs
Our PPC strategies focus on the key performance indicators (KPIs) that drive the growth of your B2B business.
Conversions
We increase your conversions—that is, the number of qualified leads and sales you generate. We achieve this through precise segmentation of your B2B audience, the creation of highly relevant ads that address their needs, and constant optimization of your campaigns.
Every element—from the ad copy to the landing page—is designed to guide users toward the action that matters most to your business.
ROI
We maximize your return on investment (ROI) so that every dollar you spend on advertising works for you. We invest your budget wisely, focusing on the campaigns and keywords that generate the most revenue.
It’s not just about spending—it’s about investing strategically to grow your B2B business in a sustainable and profitable way.
CPC
We optimize your campaigns to reduce your cost per click (CPC) without sacrificing traffic quality. A lower CPC means you get more visits and opportunities for the same investment.
We achieve this by improving your ads’ Quality Score, selecting more efficient keywords, and intelligently adjusting bids to attract more B2B leads to your business.
Conversion Rate
We increase your conversion rate—the percentage of visitors who take a desired action. To achieve this, we not only create compelling ads but also optimize the user experience on your website.
Through A/B testing on landing pages, clear calls to action, and data analysis, we ensure that the path from click to conversion is as seamless and effective as possible.
Impressions
We increase the strategic visibility of your ads (impressions) so they reach a broader and more relevant B2B audience. It’s not about appearing everywhere, but about being present where your potential customers are.
With smart outreach strategies and in-depth audience analysis, we generate greater interest in your brand and position your services in front of decision-makers.
Why Achalay!
Why Choose Achalay for Your B2B PPC Strategy
Find out how our expertise in B2B lead generation and our results-driven approach set us apart from other agencies.
Oh my!Us
✓Experience across more than 50 industries to drive your growth.
Our 360° view maximizes the potential of your campaigns.
✓We're obsessed with results that make a difference for your business.
We focus on ROI: we invest so you can sell more.
✓You have senior experts who lead and continuously propose improvements.
Proactive leadership with extensive experience.
✓We are constantly looking for new strategies to help you grow.
We incorporate the latest trends and artificial intelligence.
In-House Marketing
✕Knowledge limited by experience at a single company.
A tunnel vision that hinders true innovation.
✕They focus on carrying out tasks without prioritizing profitability.
The goal is to get through the day, not necessarily to grow.
✓In-depth knowledge of the product and complete alignment with the company culture
which streamlines communication.
✕With no time to innovate, they simply keep their campaigns running.
The pressures of day-to-day life stifle creativity and strategy.
A Typical Marketing Agency
✕They implement generic strategies
without a personalized approach, using the same failed formula for all of its clients.
✕They prioritize vanity metrics such as clicks and impressions
that don't translate into actual sales for your business.
✕Junior staff are assigned without guidance from senior experts.
A responsive team that learns as it goes—all within your budget.
✓Flexibility for one-time projects and quick access
standard tools available on the market, but without a strategy behind them.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
It's an online advertising model where you pay only when a user clicks on your ad. It's one of the most direct and effective ways to attract qualified traffic to your website, right when they're searching for what you offer.
We create compelling ads and display them on platforms like Google and LinkedIn to people who are actively searching for services like yours. We take care of everything—strategy, management, and optimization—so all you have to worry about is following up with new leads.
The cost varies and depends on your goals, the competition in your industry, and the platforms we choose. At Achalay, we design a strategy tailored to your budget, ensuring that every dollar you invest yields the highest possible return.
Our approach is to deliver measurable, business-driven results: an increase in conversions (leads), a higher return on investment (ROI), and a more efficient cost per click (CPC). We maximize the impact of your campaigns so you can see real growth.
It's very simple! Contact us for a free initial consultation. We'll analyze your needs, understand your goals, and propose a customized PPC strategy so you can start generating quality leads as soon as possible.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
