Before sending a single email, we work with you to define the “why.” We create a strategic plan that aligns each campaign with your business goals, whether that’s selling, educating, building loyalty, or strengthening your brand. We analyze your audience to understand what they need and how they prefer to communicate. The key to success isn’t sending more, but sending better. We use analytics tools to segment your database into specific groups based on their behavior, interests, or purchase history. This allows us to send highly relevant messages that resonate with each person, dramatically increasing effectiveness and preventing your emails from ending up in the trash.
Before sending a single email, we work with you to define the “why.
Defining objectives and KPIs.
Audience analysis and profiling.
Creating a content calendar.
Advanced database segmentation.
Message Personalization Strategy.
02 / 06
Design and Copywriting
We create email campaigns that not only look great but are also designed to drive conversions. We develop 100% responsive templates that align with your brand identity and ensure a seamless reading experience on any device, from a cell phone to a desktop computer. Content is king, and in email marketing, it’s the bridge to conversion. Our team of copywriters creates persuasive, clear, and direct copy, with subject lines that invite recipients to open the email and calls to action (CTAs) that guide users toward the next step. Every word is carefully crafted to connect with your subscriber and move them to take action.
We create email campaigns that not only look great but are also designed to drive conversions.
Design of custom and reusable templates.
Writing high-impact subject lines.
Conversion-focused copywriting.
Visual optimization for mobile and desktop.
Full alignment with your brand guidelines.
03 / 06
Workflow Automation
We put your communication on autopilot, but with a human touch. We set up automated workflows so that every new subscriber receives a welcome message, to nurture leads over time, or to recover abandoned carts. You define the rules; we make it happen. Automation is essential for scaling your business and saving valuable time. We implement logical sequences that trigger based on user actions, delivering the right message at the right time. This not only improves efficiency but also builds a strong, personalized relationship with every contact on your list, 24/7.
We put your communication on autopilot, but with a human touch.
Configuring Welcome Sequences.
Lead nurturing workflows.
Automation for cart retrieval.
Personalized transactional emails.
Dynamic segmentation within flows.
04 / 06
Campaign Management
We handle the entire process from start to finish. From uploading content and setting up the email campaign to the final review to ensure no detail is overlooked. We manage your one-time campaigns—such as weekly newsletters, product launches, or special promotions—ensuring everything goes perfectly. Flawless management is crucial for maintaining your audience’s trust. We ensure that every email campaign adheres to best practices for deliverability, avoiding spam filters and maximizing inbox delivery. We coordinate the schedule with you so that each campaign aligns with your overall marketing strategy.
We handle the entire process from start to finish.
Shipment planning and execution.
Pre-shipment Quality Checklist.
List and Subscriber Management.
Ensuring deliverability.
Alignment with the marketing calendar.
05 / 06
A/B Testing and Optimization
We don’t guess—we measure. We systematically conduct A/B tests to discover what works best with your audience. We test different subject lines, designs, copy, images, and calls to action to make decisions based on data, not assumptions. Continuous optimization is the only way to guarantee growing results. Every campaign is a learning opportunity. We analyze the results of A/B tests and apply the insights to improve the performance of future email campaigns. This cycle of measuring, learning, and improving is the engine that drives your email marketing ROI.
We don’t guess—we measure. We systematically conduct A/B tests to discover what works best with your audience.
Testing subject lines and senders.
Tests of different designs and layouts.
Optimizing calls to action (CTAs).
Analysis of shipping schedules and days.
Implementation of data-driven improvements.
06 / 06
Analytics and Reports
We turn data into useful insights for your business. After each campaign, we analyze key metrics: open rate, CTR, conversions, unsubscribes, and much more. But we don’t stop there—we interpret what those numbers mean for your strategy. Transparency is one of our core values. We provide you with clear, visual reports that go beyond superficial data. We show you the real impact of the campaigns on your goals—what worked, what didn’t—and present you with an action plan outlining the next steps. That way, you’ll always know your return on investment.
We turn data into useful insights for your business.
Tracking Open Rate and CTR.
Analysis of the Conversion Rate and Sales.
Monitoring the health of the list (unsubscribes and bounces).
Customized performance reports.
Strategic Recommendations for the Future.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
We Measure the Direct Impact on Your Key KPIs
We set aside vanity metrics to focus on what matters: measurable results for your business.
Open Rate
A good open rate is the first step toward success, and we achieve it by working on three fronts. First, trust: we optimize your technical settings (SPF, DKIM) to build a strong sender reputation and avoid the spam folder.
Second, relevance: we segment your list so that each person receives content that truly interests them. Third, curiosity: we create compelling, personalized, and direct subject lines that spark curiosity and stand out in a crowded inbox.
It’s not about clickbait, but about promising value and delivering on it within the email, building a long-term relationship with your subscribers.
CTR
Getting people to open your email is good, but getting them to click is the goal. We increase the CTR (Click-Through Rate) by designing emails that guide the eye and prompt action.
We use a clean design with clear visual hierarchies and a single, main call to action (CTA) that’s impossible to ignore. The text is persuasive and focuses on the benefit the user will gain by clicking.
In addition, through A/B testing, we constantly optimize button placement, colors, and copy to discover the winning combination that generates the most interactions and quality traffic to your website or landing page.
Conversion Rate
Conversion is the metric that directly impacts your revenue. To improve it, we align each campaign with a specific business objective, whether it’s a sale, a download, or a quote request.
We design the email and landing page to provide a seamless and consistent experience, eliminating any friction along the user’s journey. We use personalization to showcase relevant offers and products based on the subscriber’s purchase history or behavior.
This way, every click is highly likely to result in a tangible outcome for your business.
Bounce Rate
A high bounce rate (undelivered emails) damages your reputation as a sender and wastes your investment. We keep your bounce rate to a minimum through proactive list hygiene.
We regularly identify and remove inactive contacts or invalid email addresses to ensure you’re communicating only with an engaged audience. We implement double opt-in processes to ensure that every new subscriber truly wants to receive your communications.
A clean, healthy list not only improves deliverability but also ensures that your performance metrics are accurate and reliable.
ROI
Return on Investment (ROI) is our most important KPI because it demonstrates the true value of email marketing for your business. To maximize it, we don’t just focus on optimizing each individual campaign—we build a comprehensive strategy.
We use automated workflows to nurture leads and convert them into customers over time, increasing the lifetime value of each contact. We measure the revenue generated by each campaign and compare it to the investment, giving you a clear and transparent view of profitability.
At Achalay, every email we send is designed to positively contribute to your bottom line.
Why Achalay!
Why Choose Achalay for Your Email Marketing Strategy Instead of Other Options
We combine strategy, creativity, and technology to create campaigns that drive results. We don't just send emails—we build relationships.
Oh my!Us
✓Our experience with a wide range of clients gives us a 360° perspective
to create strategies that really work.
✓We focus on business metrics: conversions, sales, and ROI.
Your success is our only real KPI.
✓A senior, proactive team that doesn't wait for orders.
We're constantly bringing new ideas and improvements to the table.
✓We integrate automated workflows and advanced customization
to scale up your communication without losing the human touch.
In-House Marketing
✕The in-house team often has a tunnel vision
limited to the problems and solutions they already know.
✕They focus on completing tasks and meeting deadlines
often losing sight of the actual impact on the business.
✓They have a thorough understanding of the culture and the product
which facilitates internal communication and alignment of values.
✕They lack the specialized tools or the time
to implement complex automations and segmentations.
A Typical Marketing Agency
✕They apply the same formula to all their customers
without a personalized strategy that sets you apart from the rest.
✕They report vanity metrics such as opens and clicks
which do not always translate into real growth.
✕They usually assign junior staff to accounts
carrying out basic tasks without contributing any real strategic vision.
✓They can offer a quick, standardized solution if
You need to delegate the task without making it too complicated.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Yes. We handle the strategy, design, copywriting, distribution, and analysis. We present the results to you and suggest next steps so you can focus solely on the opportunities generated.
We specialize in Mailchimp, our primary tool. We also work with HubSpot and can easily adapt to whatever platform your company is already using.
There's no magic formula. We work with you to determine the frequency, based on your goals and your audience's behavior, to add value without overwhelming them.
We focus on business KPIs: conversion rate, sales generated, and return on investment (ROI). Beyond just page views, we measure the actual impact on your revenue.
Of course! We work with your current database. We analyze it, segment it, and help you keep it clean and healthy to ensure maximum deliverability and results.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
