We conduct a comprehensive analysis of your website’s technical health. We precisely identify every issue that’s holding back your search engine performance—from indexing and crawling problems to structural flaws that prevent Google from understanding and valuing your content as it deserves. We use advanced tools to analyze page load speed (Core Web Vitals), information architecture, and the proper implementation of redirects. A solid technical foundation is essential; without it, any effort spent on content or backlinks will be in vain. It’s the foundation upon which we build your organic success. Analysis of page load speed and Core Web Vitals. Review of site architecture and crawl depth. Detection of 404 and 301 errors and redirect chains. Audit of indexing status in Google Search Console. Optimization of the robots.txt file and sitemap.xml.
We conduct a comprehensive analysis of your website’s technical health.
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Content Audit
We audit all your content to understand what works, what doesn’t, and where hidden opportunities lie. We analyze the keywords you rank for, identify cannibalization issues where your content competes with itself, and uncover content gaps that your competitors are capitalizing on. Through semantic analysis, we evaluate whether your content truly addresses your users’ search intent. It’s crucial that your content not only exists but is also relevant, in-depth, and strategically aligned with your business goals. We help you turn your blog and web pages into magnets for qualified traffic. Keyword cannibalization analysis. Detection of duplicate or low-value content (thin content). Identification of content gaps compared to competitors. Review of search intent and performance per page. Suggestions for optimizing and expanding existing topics.
We audit all your content to understand what works, what doesn’t, and where hidden opportunities lie.
03 / 06
On-Page SEO Analysis
We review every element on your pages to ensure they’re perfectly optimized for search engines and your users. We analyze everything from titles and meta descriptions to heading structure (H1, H2) and URL friendliness. Internal linking is key to distributing authority across your site and guiding users. We ensure that your internal linking strategy is logical and effective. Taking care of on-page SEO is like tidying up your house before guests arrive: it makes it easier for Google to understand what you’re talking about and improves the experience for your readers. Optimization of titles, meta descriptions, and headings. Review of URL structure and semantics. Analysis and improvement of internal linking. Checking alt tags on images. Verification of canonical tags and pagination.
We review every element on your pages to ensure they’re perfectly optimized for search engines and your users.
04 / 06
Backlink Audit
Your domain authority is your online reputation. We thoroughly analyze your backlink profile to assess its quantity, quality, and relevance. We identify toxic links that could be harming your search rankings and provide you with a plan to remove them. We compare your authority profile with that of your direct competitors to understand where you stand and which link-building strategies will yield the best results. A healthy, strong backlink profile is a sign of trust for Google—essential for competing for the most important keywords in your industry. Comprehensive analysis of your backlink profile.Detection of toxic or low-quality backlinks. Comparison of domain authority with competitors. Identification of opportunities to acquire valuable links. Diagnosis of potential penalties (manual or algorithmic).
Your domain authority is your online reputation.
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Prioritized Action Plan
An audit without a plan is just a pile of data. We transform all findings into a clear, concrete, and prioritized action plan. We don’t just give you a simple report—we provide a step-by-step guide so you know exactly what to do, when, and why. Each recommendation is ranked based on its potential impact on your business and the difficulty of implementation. This allows you to focus first on the “quick wins” that will deliver fast results, while you plan your medium- and long-term strategic actions. Clarity is power, and our roadmap gives you total control over your SEO strategy. Visual and intuitive deliverable (PDF or dashboard). Tasks prioritized by impact and effort. Roadmap with short-, medium-, and long-term actions. Clear explanations of the “why” behind each action. 100% actionable recommendations ready to implement.
An audit without a plan is just a pile of data.
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Competitive Benchmarking
To win, you first need to know your rivals. We conduct a thorough analysis of your main organic competitors, identifying their strengths and weaknesses. We discover which keywords they’re ranking for, what type of content works best for them, and where they get their authority from. This competitive intelligence is essential for designing a winning strategy. It allows you not only to replicate what works but also to find unique angles and opportunities that they’ve overlooked. Stop guessing and start making decisions based on real data from the digital battlefield. Identification of your direct organic competitors. Analysis of their keyword and content strategies. Study of their backlink profiles and authority sources. Detection of opportunities and gaps in the market. Benchmarking your performance against theirs.
To win, you first need to know your rivals. We conduct a thorough analysis of your main organic competitors, identifying their strengths and weaknesses.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your Most Important KPIs
We set aside vanity metrics. The audit focuses on moving the needle on the metrics that drive your growth.
Organic Visibility
Organic visibility measures how prominent you are in search results for the keywords that matter to your business. A thorough audit is the first step toward increasing it.
By fixing technical errors, optimizing existing content, and building a logical structure, we make it easier for Google to understand and rank your site. It’s not just about appearing more often, but about appearing to the right people.
Increased visibility directly translates to more qualified traffic—meaning more potential customers discovering your brand without you having to pay for every click. It’s the foundation of sustainable, long-term growth.
Qualified Traffic
Not all traffic is created equal. There’s no point in attracting thousands of users if they aren’t interested in what you have to offer.
Our audit focuses on aligning your content with your target audience’s search intent. By identifying and optimizing the right transactional and informational keywords, we ensure that the visitors who come to your website are high-quality.
This means they’re people who are more likely to become customers. We measure success not by the volume of visits, but by the increase in sessions from users who actually engage with your business.
CR
Once a user arrives at your site, the experience must be flawless so that they take the action you expect (purchase, sign up, etc.). An SEO audit has a direct impact on this.
By improving load speed (Core Web Vitals), usability, and content structure (on-page SEO), we reduce friction and increase user trust. A fast, clear, and user-friendly site not only ranks higher but also converts better.
We optimize the user’s journey from the moment they find you on Google until they become a customer, improving the ROI of your organic channel.
Domain Authority
Domain Authority (DA) is a metric that predicts how well a website will rank in search results. It is based on the quality and quantity of backlinks.
Our audit analyzes your backlink profile, removes toxic links, and creates a strategy to build solid, sustainable authority. A higher DA means that Google trusts your site more, allowing you to compete for more difficult keywords and rank new content more quickly.
It’s a digital asset that’s built over time and gives you a lasting competitive advantage in your market.
ROI
SEO is an investment, and like any investment, it must yield a clear return. The ultimate goal of our audit is to maximize the Return on Investment (ROI) of your organic channel.
By increasing qualified traffic and the conversion rate, we generate more business opportunities and sales at a much lower acquisition cost than paid advertising. We help you measure the direct financial impact of SEO improvements, using data to demonstrate how a well-executed organic strategy becomes one of the most profitable growth channels for your company.
Why Achalay!
Why Choose Achalay for Your SEO Audit Instead of Other Options.
Not all audits are the same. Ours is a strategic partnership designed to provide you with clarity and results—not just a report.
Oh my!Us
✓A 360° perspective thanks to our experience across multiple industries.
We provide proven solutions to your unique challenges.
✓A senior and proactive team.
We are strategic partners who propose continuous improvements to help you outperform your competition.
✓100% Focus on Your Project.
We dedicate top-tier resources to gain a thorough understanding of your business and your goals.
✓Access to a suite of premium tools (Ahrefs, Semrush, etc.)
at no additional cost to you.
In-House Marketing
✕Tunnel vision.
Accustomed to the same problems, which limits innovation and the adoption of new SEO tactics.
✕Reactivity.
The team is overwhelmed by day-to-day tasks, leaving little room for strategy and proactive action.
✓In-depth knowledge of the product and the company culture.
No one understands the ins and outs of the company like they do.
✕Limited budget
for professional SEO tools, which limits the depth of the analysis and the data.
A Typical Marketing Agency
✕Focus on vanity metrics (traffic, impressions).
They report clicks, not the actual impact on the business.
✕You're assigned a junior executive.
The strategy is defined by someone who learned SEO through a couple of online courses.
✕"One-size-fits-all" model.
They apply the same approach to all their clients, without understanding the unique characteristics of your market.
✓An affordable option for specific, well-defined tasks
if no major strategic input is required.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Results vary. Some technical fixes (quick wins) may show improvements within weeks. Strategic changes to content and authority typically take 3 to 6 months to take effect, as they depend on Google’s reindexing and evaluation.
Our standard service includes a diagnosis and a detailed action plan for your team to implement. However, we offer support services or full implementation if you need them. We’ll discuss this based on your specific situation.
We use a suite of industry-leading tools such as Ahrefs, Semrush, Screaming Frog, and Google Search Console. This ensures we have a comprehensive overview and accurate data for an in-depth analysis.
Of course! We have experience auditing everything from small corporate websites to e-commerce sites with thousands of products. We tailor the scope and depth of the audit to the complexity of your project.
Automated tools only show data. We provide strategic analysis, prioritization based on your business, and human expertise to interpret that data. We give you an action plan, not a list of problems without context.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
