We dive into your brand’s digital universe to find those gems of content that your customers create spontaneously. We monitor social media, forums, and review platforms to identify testimonials, photos, and videos that reflect a genuine experience with your products or services. Our team filters and selects only the most impactful material that aligns with your strategy. We use social listening tools and automated workflows to ensure we don’t miss any relevant mentions. The importance of this process lies in capturing authenticity in its purest form. This content is the most credible social proof you can have, since it doesn’t come from a script but from genuine satisfaction, and it’s the foundation for building a strong, loyal community around your brand.
We dive into your brand’s digital universe to find those gems of content that your customers create spontaneously.
Constant monitoring of brand mentions.
Identification of high-potential content.
Campaign-Based Healing.
Building a repository of authentic content.
Sentiment and relevance analysis.
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Production and Editing
We transform the raw content generated by your users into professional-quality audiovisual pieces. It’s not just about compiling—it’s about enhancing. Our editing team takes that authentic material and elevates it, adding elements of your brand identity, motion graphics, music, and a narrative that connects with your audience on a deeper level. We use an agile post-production process, always respecting the original essence of the content. The key is that the final result feels genuine, yet polished and professional. This allows you to use UGC in more demanding contexts, such as paid ads or on your own website, ensuring that each piece is not only credible but also meets your brand’s quality standards.
We transform the raw content generated by your users into professional-quality audiovisual pieces.
Professional video and photo editing.
Integration of branding and motion graphics.
Color correction and audio optimization.
Creating multiple versions for testing.
Respect for the authenticity of the original material.
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Adaptation to Formats
Every platform has its own language. That’s why we tailor each piece of UGC to maximize its performance across the various channels where your brand is active. We create specific versions for TikTok, Instagram Reels, and Stories, as well as formats for your website or email marketing campaigns. We ensure that the message and format are just right for each audience. Our workflow is built on versatility. Starting with a central piece of UGC, we generate a range of creative assets. This is crucial for maintaining campaign consistency while optimizing engagement at every touchpoint. Having the right content for the right channel not only improves metrics but also saves you time and resources in production.
Every platform has its own language. That’s why we tailor each piece of UGC to maximize its performance across the various channels where your brand is active.
Social media aspect ratios (9:16, 1:1, 4:5).
Formats for paid ads (paid social).
Adaptation for the web and landing pages.
Creating GIFs and short clips.
Optimizing the message for each channel.
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Rights Management
Your users' content is valuable, but using it correctly is essential. We handle the entire process of managing usage rights. We contact the original creators in a transparent and friendly manner to request their permission, clearly explaining how and where their content will be used. This step is key to building a relationship of trust and respect with your community. We implement a clear, documented protocol for every piece of UGC we select. The importance of impeccable rights management lies in legally protecting your brand while also honoring the customers who support you. By handling this professionally, you not only avoid problems but also turn your customers into proud brand ambassadors.
Your users' content is valuable, but using it correctly is essential.
Direct and transparent contact with creators.
Management of agreements for the assignment of rights.
Documentation and archiving of permits.
Legal protection for your brand.
Strengthening the relationship with the community.
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Integration into Campaigns
UGC isn’t just a standalone tactic—it’s a strategic asset. We intelligently integrate it into your digital marketing campaigns to boost results. Whether in performance ads, organic social media content, or as social proof on your landing pages, UGC becomes the engine that drives credibility and conversion. We work alongside your team to align your UGC strategy with your business goals. The reason is simple: content generated by real users breaks down the barrier of ad skepticism. An ad featuring a real person enjoying your product is more persuasive than a traditional ad, resulting in a lower cost of acquisition and a higher ROAS.
UGC isn’t just a standalone tactic—it’s a strategic asset.
Used in paid media campaigns (Meta, TikTok Ads).
Integration into email marketing campaigns.
Inclusion as social proof on sales pages.
Boosting Organic Content on Social Media.
Creating testimonials for the website.
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Impact Analysis
We measure the performance of every piece of UGC we put out there. We analyze key metrics such as engagement, click-through rate (CTR), conversion rate, and the impact on brand perception. We provide you with clear reports that not only show what works but also explain why, so you can make informed decisions. We cross-reference performance data with content characteristics to understand what type of UGC resonates most with your audience. This feedback loop is vital. It allows us to continuously optimize the strategy, refine the curation process, and focus on the content that makes a real impact on your business. It’s not about guessing—it’s about measuring, learning, and improving.
We measure the performance of every piece of UGC we put out there.
Tracking engagement and conversion KPIs.
A/B testing of different pieces of UGC.
Performance reports by campaign and channel.
Identifying patterns and trends.
Continuous optimization of the content strategy.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact: KPIs We've Improved
UGC isn't just "cute" content. It's a performance tool. Here's how we measure its direct impact on your business.
Clicks
Ads that use user-generated content are perceived as more authentic. This breaks through “banner blindness” and generates genuine curiosity.
By integrating UGC into your campaigns, we can get a higher percentage of people who see your ads to click on them. Our curation process focuses on selecting the content with the greatest potential to stop users from scrolling and prompt them to take action, optimizing the message to maximize relevance and, consequently, the CTR.
Conversion Rate
Social proof is one of the most powerful drivers of conversion. By showing real people using your product, we eliminate doubts.
We strategically integrate UGC into your landing pages and product pages to build trust at the critical moment of decision. We measure how the presence of this authentic content directly impacts the percentage of visitors who complete a purchase, demonstrating its value in the bottom line.
Engagement Rate
User-generated content encourages engagement. When a brand shares its community’s creations, it not only validates the customer but also inspires others to create and share.
We manage this cycle to increase comments, shares, and saves, fostering an active community that feels like part of your brand’s story. This translates into greater organic reach and a stronger relationship with your audience.
ROAS
UGC reduces creative production costs while improving ad performance. This combination is a surefire way to increase Return on Advertising Spend (ROAS).
With a steady stream of authentic content, we can test faster, identify winning creatives, and scale the campaigns that truly work, ensuring that every dollar spent is used as efficiently as possible.
Brand Trust
Trust isn't a direct metric, but its impact can be measured through repeat purchase rates or sentiment analysis. UGC is the most powerful tool for building trust.
By showcasing real, unfiltered experiences, your brand becomes more human, transparent, and credible. We highlight the stories that best reflect your values, building an invaluable long-term asset: the trust of your community.
Why Achalay!
Why Choose Achalay for Your UGC Content Strategy
We are your strategic partner in turning your customers' voices into a real marketing asset. See the difference.
Oh my!Us
✓360° view.
We draw on insights from a wide range of industries to find creative and effective approaches for your UGC.
✓Focus on conversion.
Every piece of UGC is created and measured with a clear business objective in mind: to build trust and drive sales.
✓Multidisciplinary team.
We bring together strategists, editors, and performance experts to maximize the impact of every piece of UGC.
✓Agility and professional tools.
We use the best technology to efficiently detect, edit, and distribute content.
In-House Marketing
✕Tunnel vision.
The team is focused on day-to-day operations and may lack the outside perspective needed to innovate.
✕Focus on volume.
Often, the goal is to “post more,” without measuring the actual impact of each piece of content on the business.
✓In-depth knowledge of the product.
No one understands the ins and outs of the brand and the customer like the team that lives and breathes it.
✕Limited resources.
They rely on an internal budget and tools, which can limit their scale and quality.
A Typical Marketing Agency
✕Focus on the task.
They carry out what is asked of them, but they rarely suggest how to integrate UGC into the overall strategy.
✕Focus on vanity metrics.
They focus on "likes" and "reach," but they don't link UGC to return on investment.
✕Junior team.
They assign staff with little experience who lack the strategic vision needed for a UGC project.
✓Flexibility to scale.
They can increase or decrease content production based on specific needs.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
We use monitoring tools to track mentions of your brand, relevant hashtags, and posts in which you're tagged. We combine technology with human analysis to curate only the best content.
Yes, always. It’s essential. We handle the process of contacting each creator transparently to request and manage usage rights, protecting your brand and respecting your community.
We enhance it. We respect the authenticity of the original, but we apply professional editing and subtly integrate your branding so that the result is polished and aligned with your brand’s quality.
UGC comes from real customers without a prior commercial agreement, which gives it maximum authenticity. Influencer marketing is a paid collaboration. Both are valuable, but UGC is the spontaneous voice of your community.
No problem. We can design and launch specific campaigns and initiatives to encourage your community to create and share content. Sometimes, they just need a little nudge or a creative idea to get started.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
