THE VOICE OF YOUR CUSTOMERSWITH UGCIN VIDEO

We dive into your brand’s digital universe to find those gems of content that your customers create spontaneously. We monitor social media, forums, and review platforms to identify testimonials, photos, and videos that reflect a genuine experience with your products or services. Our team filters and selects only the most impactful material that aligns with your strategy. We use social listening tools and automated workflows to ensure we don’t miss any relevant mentions. The importance of this process lies in capturing authenticity in its purest form. This content is the most credible social proof you can have, since it doesn’t come from a script but from genuine satisfaction, and it’s the foundation for building a strong, loyal community around your brand.

We dive into your brand’s digital universe to find those gems of content that your customers create spontaneously.

• Constant monitoring of brand mentions.
• Identification of high-potential content.
• Campaign-Based Healing.
• Building a repository of authentic content.
• Sentiment and relevance analysis.

We transform the raw content generated by your users into professional-quality audiovisual pieces. It’s not just about compiling—it’s about enhancing. Our editing team takes that authentic material and elevates it, adding elements of your brand identity, motion graphics, music, and a narrative that connects with your audience on a deeper level. We use an agile post-production process, always respecting the original essence of the content. The key is that the final result feels genuine, yet polished and professional. This allows you to use UGC in more demanding contexts, such as paid ads or on your own website, ensuring that each piece is not only credible but also meets your brand’s quality standards.

We transform the raw content generated by your users into professional-quality audiovisual pieces.

• Professional video and photo editing.
• Integration of branding and motion graphics.
• Color correction and audio optimization.
• Creating multiple versions for testing.
• Respect for the authenticity of the original material.

Every platform has its own language. That’s why we tailor each piece of UGC to maximize its performance across the various channels where your brand is active. We create specific versions for TikTok, Instagram Reels, and Stories, as well as formats for your website or email marketing campaigns. We ensure that the message and format are just right for each audience. Our workflow is built on versatility. Starting with a central piece of UGC, we generate a range of creative assets. This is crucial for maintaining campaign consistency while optimizing engagement at every touchpoint. Having the right content for the right channel not only improves metrics but also saves you time and resources in production.

Every platform has its own language. That’s why we tailor each piece of UGC to maximize its performance across the various channels where your brand is active.

• Social media aspect ratios (9:16, 1:1, 4:5).
• Formats for paid ads (paid social).
• Adaptation for the web and landing pages.
• Creating GIFs and short clips.
• Optimizing the message for each channel.

Your users' content is valuable, but using it correctly is essential. We handle the entire process of managing usage rights. We contact the original creators in a transparent and friendly manner to request their permission, clearly explaining how and where their content will be used. This step is key to building a relationship of trust and respect with your community. We implement a clear, documented protocol for every piece of UGC we select. The importance of impeccable rights management lies in legally protecting your brand while also honoring the customers who support you. By handling this professionally, you not only avoid problems but also turn your customers into proud brand ambassadors.

Your users' content is valuable, but using it correctly is essential.

• Direct and transparent contact with creators.
• Management of agreements for the assignment of rights.
• Documentation and archiving of permits.
• Legal protection for your brand.
• Strengthening the relationship with the community.

UGC isn’t just a standalone tactic—it’s a strategic asset. We intelligently integrate it into your digital marketing campaigns to boost results. Whether in performance ads, organic social media content, or as social proof on your landing pages, UGC becomes the engine that drives credibility and conversion. We work alongside your team to align your UGC strategy with your business goals. The reason is simple: content generated by real users breaks down the barrier of ad skepticism. An ad featuring a real person enjoying your product is more persuasive than a traditional ad, resulting in a lower cost of acquisition and a higher ROAS.

UGC isn’t just a standalone tactic—it’s a strategic asset.

• Used in paid media campaigns (Meta, TikTok Ads).
• Integration into email marketing campaigns.
• Inclusion as social proof on sales pages.
• Boosting Organic Content on Social Media.
• Creating testimonials for the website.

We measure the performance of every piece of UGC we put out there. We analyze key metrics such as engagement, click-through rate (CTR), conversion rate, and the impact on brand perception. We provide you with clear reports that not only show what works but also explain why, so you can make informed decisions. We cross-reference performance data with content characteristics to understand what type of UGC resonates most with your audience. This feedback loop is vital. It allows us to continuously optimize the strategy, refine the curation process, and focus on the content that makes a real impact on your business. It’s not about guessing—it’s about measuring, learning, and improving.

We measure the performance of every piece of UGC we put out there.

• Tracking engagement and conversion KPIs.
• A/B testing of different pieces of UGC.
• Performance reports by campaign and channel.
• Identifying patterns and trends.
• Continuous optimization of the content strategy.