We define a comprehensive action plan for your email marketing, identifying your audience and creating precise segments to personalize every communication. We don’t send mass emails—we create relevant conversations. We use your customer data to create dynamic groups based on behavior, purchase history, and interests. This is essential because a personalized message is up to six times more likely to generate a transaction. We work alongside you to ensure that every email reaches the right person at the right time.
We define a comprehensive action plan for your email marketing, identifying your audience and creating precise segments to personalize every communication.
A direct increase in the relevance of your messages.
Improvements in open rates and click-through rates (CTR).
A solid foundation for all future automation projects.
Reduction in the subscription cancellation rate.
Communication aligned with your customer's journey.
02 / 06
Welcome Workflows
We create automated welcome sequences that trigger instantly when a new user subscribes. This first point of contact is key to making a good impression and showcasing your brand’s value from day one. We design a series of emails that educate, showcase your flagship products, and offer an initial incentive for the first purchase. This is crucial because new subscribers are the most engaged. A well-designed welcome sequence can triple email revenue within the first 90 days.
We create automated welcome sequences that trigger instantly when a new user subscribes.
Build trust and familiarity with your brand.
Educate the new lead about what sets you apart.
It automatically offers an incentive for first-time purchases.
Segment users based on their initial interaction.
It establishes a direct and valuable channel of communication.
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Abandoned Cart
We implement automated workflows to reach out to users who added products to their cart but didn’t complete the purchase. We turn a lost purchase opportunity into a closed sale. We set up a series of 2 to 3 smart reminders, spaced out over time, ranging from a simple “Did you forget something?” to a strategic discount. This workflow is vital because, on average, 70% of shopping carts are abandoned. Recovering even a fraction of them has a direct impact on your revenue.
We implement automated workflows to reach out to users who added products to their cart but didn’t complete the purchase.
Direct recovery of revenue that had been considered lost.
A measurable increase in your e-commerce conversion rate.
Personalized reminders featuring the exact items in the shopping cart.
An opportunity to address any last-minute questions or concerns.
It boosts customer engagement and keeps them within your ecosystem.
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Commercial Campaigns
We design and execute your email campaigns for key dates such as Hot Sale, Cyber Monday, or product launches. We take care of everything: from the creative concept and copy to segmentation and scheduled delivery. We plan a sequence of emails in advance (preview, launch, last chance) to maximize impact. This is essential for capitalizing on peaks in demand. A well-orchestrated campaign not only drives sales but also positions your brand as the top choice during the most competitive events.
We design and execute your email campaigns for key dates such as Hot Sale, Cyber Monday, or product launches.
Maximize sales during periods of high demand.
Build anticipation and a sense of urgency among your database.
Coordinates the communication of the offering across all channels.
Advanced segmentation for personalized offers.
Post-campaign analysis to optimize future events.
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Aperture Optimization
We thoroughly analyze why your emails aren’t being opened and apply proven techniques to dramatically improve your open rate. We focus on the subject line, the pre-header, the send time, and your domain’s reputation. We conduct A/B tests with different subject lines, use personalization, and optimize send times based on your audience’s behavior. This is important because if your emails aren’t opened, all your effort is in vain. Improving open rates is the first step toward increasing clicks and conversions.
We thoroughly analyze why your emails aren’t being opened and apply proven techniques to dramatically improve your open rate.
A significant and measurable increase in the open rate.
Improve your deliverability and sender reputation.
Discover the topics that resonate most with your audience.
Optimizing the best days and times to communicate.
More people seeing your offers, more clicks, more sales.
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Conversion Analysis
We measure the actual performance of your email marketing campaigns, going beyond vanity metrics. We focus on how much revenue each email and each automated workflow we implement for you generates. We integrate your email platform with your e-commerce site to track conversions and accurately calculate ROI. This is essential for making data-driven business decisions. We provide you with clear reports that show you what’s working, what isn’t, and where the opportunities for growth lie.
We measure the actual performance of your email marketing campaigns, going beyond vanity metrics.
Complete visibility into the ROI of your email marketing.
Clear reports that link emails to sales.
Identifying the most profitable traffic streams and campaigns.
Strategic decisions based on data, not intuition.
Continuous optimization to improve profitability.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your Business KPIs
We set aside superficial metrics. We focus on how automation directly impacts your growth.
ROI
Return on Investment is our key metric. We accurately measure how much revenue each dollar you invest in email marketing generates.
We do this by tracking every sale that comes from an email, whether it’s from a one-time campaign or an automated workflow. This gives you complete clarity on the channel’s profitability and allows us to justify every action with hard data.
We stop guessing and start making decisions based on real financial impact, optimizing the most profitable workflows.
LTV
Lifetime Value (LTV) measures the economic value a customer brings you throughout their relationship with your brand. Through post-purchase nurturing workflows, reactivation campaigns, and personalized offers, we use email marketing to increase purchase frequency and retention.
A loyal customer is much more profitable than a new one. Our goal is to turn occasional buyers into brand ambassadors, increasing their LTV and ensuring recurring revenue.
TCR
The Total Conversion Rate (TCR) is the percentage of subscribers who take a desired action, such as making a purchase. We optimize this metric by working across the entire funnel: from an engaging subject line that boosts open rates, to persuasive copy that drives clicks, to an optimized landing page.
With abandoned cart workflows, for example, we directly impact the TCR by recovering sales that were about to be lost. Every percentage point we increase translates into higher revenue.
AOV
Average Order Value (AOV) is the average amount a customer spends on each purchase. We use automation to boost it through cross-selling and up-selling strategies.
For example, if a customer buys Product A, we can automatically send them an email suggesting Product B, which complements it. Or we can target “free shipping on orders over X amount” offers to the right users.
These are tactics that increase the average order value.
ADD
Although it isn't a bottom-line business metric, the Open Rate (OR) is a key indicator of email health. If no one opens your emails, nothing else matters.
We work to improve it through A/B testing of subject lines, optimizing send times based on your users’ behavior, and proactively managing your domain’s reputation. A good OR ensures your message gets through, improves long-term deliverability, and is the essential first step for the rest of your conversion strategy to work.
Why Achalay!
Why Choose Achalay for Your Email Marketing Automation Strategy
We're not just implementers. We're a strategic partner that uses automation to drive measurable business results.
Oh my!Us
✓We're obsessed with the impact on your revenue.
Each workflow is designed to generate a clear return on investment.
✓We bring a fresh perspective that has been proven across multiple industries.
We know what works, and we apply it to your business.
✓We are a proactive team of experienced professionals.
We don't expect you to tell us what to do; we're offering you ideas to help you grow.
✓We are specialists in automation.
We implement complex workflows quickly and efficiently, without red tape.
In-House Marketing
✕They tend to focus on ensuring the campaign is sent out
without thoroughly assessing the actual impact on sales or the business.
✕They have a limited perspective because they always try to solve the
the same internal problems, which hinder real innovation.
✓They know the product and the company's history inside and out
which streamlines internal communication.
✕Email marketing is just one of his many tasks.
A lack of focus slows down implementation and optimization.
A Typical Marketing Agency
✕They measure success using vanity metrics such as the open rate
not with the revenue they generate for your company.
✕They apply the same formula to all their customers
without understanding the unique characteristics and opportunities of your market.
✕They often assign your tasks to junior staff
inexperienced, who only handles basic orders.
✓They can free your team from the day-to-day operational burden
allowing them to focus on other areas.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
We're technology-agnostic. We specialize in leading platforms such as Mailchimp, Klaviyo, ActiveCampaign, and HubSpot, but we'll adapt to whatever tool your company is already using to help you get the most out of it.
Workflows such as the abandoned cart workflow can generate measurable results within the first week. A comprehensive nurturing strategy begins to show its impact on LTV and retention starting in the second or third month after implementation.
Yes, we offer a comprehensive service. We handle the strategy, copywriting, design, and technical setup for every workflow and campaign. We work in line with your style guide to ensure that the voice always reflects your brand.
No. In fact, it’s best to start automating right from the beginning to build a healthy, segmented database. We can help you implement lead generation strategies to grow your list with qualified leads.
Our main focus is ROI. We integrate your email platform with your e-commerce site to track the sales generated by each action. We provide you with clear reports showing revenue, conversion rates, and your customers' LTV.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.