We define your chatbot’s strategy and conversation flow. We analyze your sales and customer service processes to design automated flows that guide users from their first inquiry to conversion in a natural and intuitive way. A well-designed flow is the backbone of a successful chatbot. We ensure that every interaction adds value, answers questions, and moves the potential customer toward the next step in your sales funnel, creating a seamless, frictionless experience.Defining the chatbot’s business objectives. Mapping the customer journey on WhatsApp. Creating conversational decision trees. Designing persuasive responses and scripts. Integrating with your sales and support goals.
We define your chatbot’s strategy and conversation flow.
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Development and Implementation
We handle all the technical setup to bring your chatbot to life. We use the best platforms and the official WhatsApp API to build a robust, scalable virtual assistant that’s fully integrated with your business number and ready to operate without interruptions. Proper technical implementation ensures that your chatbot operates 24/7, handles multiple conversations simultaneously, and remains secure. We handle the complexities so you can focus solely on seeing results and serving the customers the bot has already qualified. Configuration of the official WhatsApp Business API.Programming the chatbot’s logic. Integration with databases or CRMs. Comprehensive functional and stress testing. Launch and rollout of the bot.
We handle all the technical setup to bring your chatbot to life.
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AI Training
We feed Artificial Intelligence with knowledge specific to your business. We train the model using your products, services, FAQs, and brand voice so it can understand user intent and provide accurate, personalized, and human-like responses. A chatbot is only as smart as its training. Proper training enables the bot not only to follow a script but also to understand natural language, handle variations in questions, and learn from each interaction to become increasingly effective, thereby improving customer satisfaction. Collection and structuring of your business data.Training in natural language understanding (NLU). Configuring specific intents and entities. Simulating conversations to refine responses. Creating a scalable knowledge base.
We feed Artificial Intelligence with knowledge specific to your business.
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Integration with Your Systems
We connect your WhatsApp chatbot directly to your CRM, ERP, or any other management system you use. This allows information to flow in real time, automating tasks such as creating new contacts, updating sales opportunities, or logging inquiries. Integration is key to process optimization. By syncing the chatbot with your tools, you eliminate the need for manual data entry, ensure your sales team has up-to-date information instantly, and create a unified and efficient technological ecosystem.API connection with CRMs (HubSpot, Salesforce, etc.).Automation of lead and ticket creation.Synchronization of product or service catalogs.Automatic notifications to sales teams.Real-time access to system information.
We connect your WhatsApp chatbot directly to your CRM, ERP, or any other management system you use.
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Smart Filtering
We configure the chatbot to act as your first sales filter. Through key questions, it qualifies potential customers based on their interest, budget, and urgency, passing on to your sales team only the leads that are most ready to buy. Intelligent lead filtering saves your sales team countless hours. Instead of wasting time on casual inquiries, they can focus on closing sales with high-quality prospects, dramatically increasing the conversion rate and the department’s efficiency.Design of custom qualification questions. Lead scoring. Automatic segmentation of contacts in your CRM. Routing of qualified leads to the right sales representative. Generation of lead quality reports.
We configure the chatbot to act as your first sales filter.
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Analytics and Optimization
We continuously monitor your chatbot’s performance. We analyze key metrics such as resolution rate, conversation drop-off points, and user satisfaction to identify opportunities for improvement and constantly optimize workflows. What isn’t measured can’t be improved. Our focus on analytics ensures that your chatbot doesn’t stagnate, but rather evolves and adapts to become increasingly profitable, improve the customer experience, and achieve new business goals. Performance dashboard with real-time KPIs.Transcript analysis to identify areas for improvement. A/B testing of different scripts and flows. Monthly reports on results and recommendations. Proactive adjustments to increase effectiveness.
We continuously monitor your chatbot’s performance.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact: We Measure What Matters
We set vanity metrics aside. We focus on how your new chatbot directly impacts your business.
MQL
This is the percentage of conversations that result in a marketing-qualified lead (MQL), ready to be contacted by your sales team. An MQL is a contact who, through the chatbot’s questions, has demonstrated genuine interest and meets the criteria we defined together.
Instead of your team wasting time sifting through hundreds of chats, the bot provides them with a curated list of opportunities. We achieve this by designing a flow of intelligent questions that segment users based on their purchasing potential, ensuring that only high-value contacts reach your salespeople.
Response Time
We measure the time it takes for a customer to receive their first helpful response. With a chatbot, this time is reduced to zero.
Support is instantaneous, 24/7, regardless of whether the inquiry comes in at 3 a.m. on a Sunday. This not only dramatically improves customer satisfaction but also captures the lead at the moment of peak interest, before they go to the competition.
We eliminate wait times and ensure that every potential customer who messages you on WhatsApp feels attended to instantly, increasing the chances of retaining them and converting them.
CPL
We calculate how much it costs your business to generate a truly qualified lead. By automating the first line of customer service and lead filtering, the chatbot takes over the work that was previously done by several people.
This drastically reduces the operating costs associated with lead generation. The bot can handle thousands of conversations simultaneously at a fixed cost, causing your cost per high-quality lead to decrease month after month.
It’s an investment that optimizes your marketing and sales budget, making every dollar go much further.
Sales Efficiency
This KPI measures the increase in your sales team’s productivity. By receiving only filtered leads with all the information from the initial conversation already uploaded to the CRM, your salespeople no longer have to perform repetitive tasks and can focus on what they do best: closing sales.
We measure how many more meetings they can schedule or how many more proposals they can send, thanks to the time the chatbot frees up for them. We transform your salespeople into high-performing “closers”—not chat operators—which directly impacts revenue.
Resolution Rate
Measures the percentage of inquiries that the chatbot is able to resolve from start to finish without human intervention. This is key to optimizing support processes and answering frequently asked questions.
Every inquiry resolved by the bot saves your team time and resources. We train the AI to understand user intent and access a knowledge base to provide accurate and satisfactory answers.
A high autonomous resolution rate means less workload for your team and happier customers who receive immediate responses.
Why Achalay!
Why Choose Achalay for Your Chatbot: Strategic Partner vs. Task Executor
We don't just build a bot. We design a strategic asset that streamlines processes and drives sales. See how we stack up.
Oh my!Us
✓360° view.
We apply insights from multiple industries to create a chatbot that truly optimizes and drives sales.
✓Full focus on ROI.
Every workflow and every response is designed to qualify leads, save time, and increase revenue.
✓A senior and proactive team.
We're partners who bring ideas to the table to improve your processes—we don't just fill orders.
✓Expertise in AI and integrations.
We don't just build the chatbot—we integrate it into your ecosystem to automate the entire process.
In-House Marketing
✕Tunnel vision.
The team is used to dealing with the same internal problems, which limits innovation.
✕Focus on the operation.
Their goal is to keep the system running, not necessarily to make it more profitable each month.
✓In-depth knowledge of the business.
No one understands the details of day-to-day operations as well as they do, which speeds up implementation.
✕Limited resources and time.
The same team has to handle a thousand other tasks, which is delaying the chatbot's optimization.
A Typical Marketing Agency
✕Focus on the tool, not the result.
They give you a generic bot without fully understanding your processes.
✕Vanity metrics.
They focus on "messages sent" rather than "qualified leads" or "sales closed by the bot."
✕Rotating junior team.
Your account is often assigned to inexperienced staff who simply follow an implementation manual.
✓They're fast for simple tasks.
If you just need a basic chatbot for frequently asked questions, these can be a cost-effective option.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
No, not at all. We handle all the configuration, development, and implementation. We deliver a fully functional solution and show you how to easily view performance reports.
Yes, that's one of our strengths. We can connect the chatbot to most of the CRMs, ERPs, and management systems on the market (such as HubSpot, Salesforce, Google Sheets, etc.) to automate your processes.
It depends on the complexity of the workflows, but a standard project typically takes between 3 and 6 weeks, from the initial strategy meeting to the official launch of the chatbot on your WhatsApp channel.
No. Part of our job is to design scripts and train the AI so that conversations are natural, friendly, and in line with your brand’s tone. The goal is for the customer to feel like they’re talking to an efficient assistant, not a cold machine.
We designed an escalation protocol. When the bot can't resolve a query or detects a complex sales opportunity, it seamlessly transfers the conversation to a human agent on your team, along with the entire conversation history, so the agent can pick up where the bot left off.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
