We extract and centralize all conversations about your brand, product, or service from the sources that really matter. We bring together your customers’ voices in one place—no matter where they’re speaking—to provide a complete, unbiased view of their perceptions. This is essential because isolated opinions don’t tell the whole story. By consolidating data from social media, reviews, surveys, and support chats, we create a single source of truth about your users’ experience, allowing you to identify patterns that would otherwise go unnoticed.
We extract and centralize all conversations about your brand, product, or service from the sources that really matter.
A 360° view of the customer's voice.
Integration with social media, forums, and more.
Collection of data from surveys and forms.
Centralization of support feedback and chats.
A solid foundation for accurate analysis.
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AI-Based Classification
We use artificial intelligence models to go beyond a simple “like.” Our system not only classifies each comment as positive, negative, or neutral, but is also capable of identifying specific emotions such as anger, joy, frustration, or surprise. Understanding the emotion behind the words is key to truly connecting with people. A “dissatisfied” customer is not the same as a “frustrated” one. This depth of analysis allows you to prioritize critical issues, understand which aspects of your brand generate the most enthusiasm, and tailor your communication to make it much more empathetic and effective.
We use artificial intelligence models to go beyond a simple “like.
We transform thousands of complex data points into an interactive, visual, and easy-to-understand dashboard. Forget about endless spreadsheets; we provide you with a tool where you can explore the results, filter by channel, product, or date, and see how sentiment has evolved at a glance. Clear visualization is essential for agile decision-making. A good chart is worth a thousand words and allows you to communicate your findings to your entire team quickly and convincingly, ensuring that everyone is on the same page and focused on the same goals.
We transform thousands of complex data points into an interactive, visual, and easy-to-understand dashboard.
Charts showing sentiment trends.
Comparisons between products or campaigns.
Word clouds with key themes.
Heat maps of pain points.
Dynamic filters for in-depth analysis.
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Opportunity Identification
We read between the lines to uncover the hidden gems in your users’ feedback. Our analysis not only tells you what’s wrong, but also identifies opportunities for improvement, new features your customers are clamoring for, or aspects of your brand that are creating a strong emotional connection. Innovating blindly is costly and inefficient. By basing your decisions on what your customers are already asking for or suggesting, you minimize risk and ensure that every improvement to your product or service has a real, positive impact—strengthening loyalty and giving you an edge over your competition.
We read between the lines to uncover the hidden gems in your users’ feedback.
Identifying friction points in the user experience.
Identifying the most requested features or services.
Analysis of the strengths that foster loyalty.
Alerts about recurring product issues.
Discovery of new niches or use cases.
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Actionable Recommendations
We don’t just give you a report to file away in a folder. We turn every insight into a concrete action plan. We provide clear, prioritized recommendations so your marketing, product, and support teams know exactly what to do to improve. Data without action has no value. Our goal is to be your strategic partners, helping you close the loop from listening to implementation. We work alongside you to ensure that every discovery translates into tangible change that improves your business metrics.
We don’t just give you a report to file away in a folder.
Suggestions for adjusting communication and tone.
Suggestions for improving products or processes.
Guidelines for Optimizing Support Responses.
Action plan prioritized by impact and effort.
Defining KPIs to measure the success of the changes.
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Alerts and Reports
We set up a proactive monitoring system that keeps you one step ahead at all times. You’ll receive regular reports tracking the evolution of key metrics and, more importantly, real-time alerts when we detect a potential reputation crisis or an anomalous spike in negative sentiment. In the digital world, speed of response is critical. Being the first to know there’s a problem gives you a decisive advantage in managing it before it escalates, protecting your brand’s image and showing your customers that you listen to them and care about their experience.
We set up a proactive monitoring system that keeps you one step ahead at all times.
Setting Up Reputational Crisis Alerts.
Automatic reports (weekly or monthly).
Continuous monitoring of brand sentiment.
Tracking the impact of new campaigns.
Comparative reports vs. the competition.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your KPIs
We measure our success by yours. Here's how sentiment analysis directly impacts your key metrics.
Churn Rate
By detecting patterns of frustration or dissatisfaction in real time, we give you the chance to intervene before a customer decides to leave. We identify the root causes of dissatisfaction, whether they lie in your product, support, or communication.
This allows you to create proactive retention workflows, adjust problematic processes, and improve communication with at-risk segments. Instead of reacting to churn, you anticipate it, strengthening loyalty and reducing the churn rate in a measurable and sustainable way.
It’s about moving from putting out fires to preventing them from starting in the first place.
CSAT / NPS
Surveys like the Net Promoter Score (NPS) or Customer Satisfaction (CSAT) give you a number, but we give you the “why” behind that number. We analyze the open-ended comments associated with these surveys to understand what truly drives promoters to love you and detractors to criticize you.
With this information, you can double down on the actions that build loyalty and address the exact pain points causing friction. The result is a sustained increase in your satisfaction metrics, based on real improvements—not guesswork.
Product Adoption
Your users are constantly talking about your product: what they love, what they hate, and what they wish it could do. We listen to those conversations at scale to provide you with a market-validated product roadmap.
We identify the most requested features, the most frustrating bugs, and the opportunities for innovation hidden in the feedback. This allows your development team to prioritize with confidence, reduce the time to market for valuable improvements, and increase the adoption rate of new features, ensuring that every change addresses a real need.
Average Resolution Time
Many support tickets are repetitive and could be prevented. Our analysis identifies the most common questions and issues that are overwhelming your team.
By understanding the emotional and thematic root causes of these inquiries, you can create better FAQs and tutorials or adjust the product to eliminate the source of the problem. This not only reduces the volume of tickets but also frees up your support team to focus on complex, high-value cases, improving metrics such as average resolution time and customer satisfaction.
Brand Reputation
Reputation isn’t just about how many people are talking about you, but *how* they’re doing it. We monitor the sentiment associated with your brand compared to your competitors.
We help you understand whether your “Share of Voice” is positive, negative, or neutral, and which campaigns or actions are making a difference. With our crisis alerts, you can proactively manage spikes in negative sentiment, protecting your brand image.
In the long term, we help you build a positive narrative and strengthen the public’s perception of your company.
Why Achalay!
Why Choose Achalay for Your Sentiment Analysis
We don't just give you data. We give you clarity. We're your strategic partner in turning the voice of the customer into growth for your business.
Oh my!Us
✓A 360° view informed by multiple industries.
We apply cross-disciplinary insights to give you a unique competitive advantage.
✓Each insight is linked to a measurable business action
to improve a product or marketing.
✓A senior and proactive team.
We are entrepreneurs who treat your business as if it were our own, always looking for ways to improve.
✓State-of-the-art technology.
We use our own AI models and the best tools to perform in-depth and accurate analysis.
In-House Marketing
✕Tunnel vision.
They tend to be bogged down in the same problems, losing sight of the market and innovation.
✕Focus on delivering.
Its goal is to maintain operations, not necessarily to drive disruptive growth.
✓They know the company culture inside and out.
They are the guardians of the company's history and processes.
✕Limited resources and tools.
The budget for specialized software and experimentation is usually low.
A Typical Marketing Agency
✕Focus on tasks, not strategy.
They carry out what is asked of them without thoroughly analyzing the impact on the business.
✕Vanity metrics.
They report "mentions" to you, but not how that translates into customer retention or actual sales.
✕Rotating junior team.
They often assign staff with little experience who rely on a manual and don't contribute any ideas.
✓They can access tools
but often only superficially, to justify their high fees.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
We can integrate with almost any text source: social media (Twitter, Facebook, etc.), Google reviews, forums, comments on your blog, support tickets, and surveys. We adapt to wherever your users are.
We use advanced language models and tailor them to your industry’s jargon. Our combination of technology and human oversight ensures a very high level of accuracy for strategic decision-making.
Absolutely! In B2B, it’s essential to analyze customer feedback in your CRM, support emails, or post-meeting surveys. It helps you gauge the health of your key accounts and improve the service experience.
Once the data sources are set up, you can start seeing your first insights within a matter of days. The first comprehensive strategic report, complete with actionable recommendations, is usually ready within the first 2 to 3 weeks.
No, we empower them. We give them a powerful tool so they can stop guessing and make decisions based on real data. We automate the “listening” so they can focus on strategic “action.”
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
