We transform complex data, processes, and concepts into visually appealing, easy-to-understand static infographics. We ensure that every piece is perfectly aligned with your brand identity, using your colors, fonts, and style to reinforce your presence at every touchpoint—whether on your website, social media, or internal presentations. Our process begins with an in-depth analysis of the information you want to communicate to establish a clear and effective visual hierarchy. The key is to simplify without losing the essence, guiding the viewer’s eye through a clean and organized design. This not only improves understanding but also increases the likelihood that your content will be remembered and shared.
We transform complex data, processes, and concepts into visually appealing, easy-to-understand static infographics.
A design that's 100% customized to your brand.
Summarizing Complex Information.
Visual Hierarchy of Data.
Perfect for social media, blogs, and reports.
Files optimized for web and print.
02 / 06
Motion Graphics for Ads
We develop short, dynamic animated ads specifically designed for campaigns on platforms such as Meta (Instagram, Facebook), Google Ads, and TikTok. We create pieces that grab attention within the first few seconds, quickly communicate your value proposition, and end with a clear call to action to maximize conversions. We use After Effects and other professional tools to animate text, icons, graphics, and products, creating a visually engaging flow. The importance of these ads lies in their ability to stand out in a crowded feed. A well-crafted motion graphic can significantly increase your CTR and reduce the cost per acquisition in your paid campaigns.
We develop short, dynamic animated ads specifically designed for campaigns on platforms such as Meta (Instagram, Facebook), Google Ads, and TikTok.
Animations optimized for performance.
A design focused on capturing attention.
Clear and direct messages.
Effective Calls to Action (CTA).
Tailored to the requirements of each platform.
03 / 06
Animated Explanatory Videos
Do you need to explain how your product works, an internal process, or an abstract concept? We create animated explainer videos that do it for you. Through a combination of scriptwriting, voice-over (optional), character design, and smooth animation, we turn complex ideas into something simple and memorable for your audience. The process is collaborative. We work with you to define the script and storyboard, ensuring the message is just right before we start animating. An explainer video is a powerful sales and educational tool, capable of improving information retention and building trust in your brand—it acts like a salesperson working 24/7 on your website or YouTube channel.
Do you need to explain how your product works, an internal process, or an abstract concept?
Collaborative script and storyboard.
Simplifying complex concepts.
Increase message retention.
Ideal for landing pages and onboarding.
Option to include voice-over and music.
04 / 06
Cross-Platform Adaptation
We don’t just create a single piece and call it a day. We think in terms of ecosystems. Every design or animation we produce is planned from the start to adapt to the different formats you need. We deliver your motion graphics ready for use in portrait (9:16 for Stories/Reels), landscape (16:9 for YouTube/web), and square (1:1 for feeds) formats. This versatility is essential for a cohesive and efficient content strategy. It saves you time and resources, ensuring your message looks professional and is optimized for every channel. We handle the technical details so you can focus solely on distributing your content and measuring results, while maintaining your brand’s visual consistency across all platforms.
We don’t just create a single piece and call it a day.
Aspect ratios: 9:16, 16:9, 1:1, and more.
Brand consistency across all channels.
Saves time and reduces rework.
Optimization for each platform.
Making the most of every piece.
05 / 06
Screenplay and Storyboard
Great animation starts with a great idea and a solid plan. That’s why our service includes creating the narrative script and the visual storyboard. In the script, we define the tone, the key message, and the structure of the story. In the storyboard, we translate those words into a sequence of visual scenes. This preliminary step is crucial for aligning expectations and ensuring that the final result is exactly what you have in mind, avoiding surprises and costly changes during the animation phase. Working from an approved storyboard allows us to be more agile and efficient, and gives you full visibility and control over the project’s creative direction from the very beginning.
Great animation starts with a great idea and a solid plan.
A clear definition of the message and the story.
Preview the animation before producing it.
Aligning Creative Expectations.
Time and cost savings in production.
Complete control over the final result.
06 / 06
Visual Asset Design
In addition to the animation, we design all the graphic elements (assets) needed for your projects. This includes custom illustrations, character design, bespoke iconography, and any other visual resources the animation requires. Everything is created in accordance with your brand guidelines to ensure absolute visual consistency. Having original, custom assets is what sets a generic animation apart from one that truly represents your brand and connects with your audience. Instead of relying on stock image libraries, we create a unique visual universe for your project. This not only elevates the quality of the final piece but also provides you with resources you can reuse in other marketing materials.
In addition to the animation, we design all the graphic elements (assets) needed for your projects.
Original illustrations and characters.
Iconography that's 100% aligned with your brand.
A unique and proprietary visual universe.
Differentiation from the competition.
Reusable graphic resources.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your Content KPIs
We measure the success of each visual asset. Our goal is for you to see a real impact on the metrics that matter to your business.
Click-Through Rate
The Click-Through Rate (CTR) measures an ad’s effectiveness in prompting an action. A well-designed motion graphic, with a clear message and a visually compelling call to action, can overcome banner blindness and generate more clicks for the same investment.
We work on the composition, pacing, and copywriting of each animation so that users don’t just see it—they feel compelled to click. We optimize the first 3 seconds to grab attention immediately, which directly translates to a higher CTR in your Meta, Google, or LinkedIn campaigns, improving the overall performance of your ad spend.
Engagement
The Engagement Rate measures how many people interact with your content (likes, comments, shares, saves). Infographics and animations are highly “shareable” formats because they simplify information and make it entertaining.
By creating valuable content that educates or answers a question visually, we encourage your audience to share it with their network. Higher engagement not only increases the organic reach of your posts but also sends positive signals to the platforms’ algorithms, which will show your content to more people, creating a virtuous cycle of visibility.
Display
The View-Through Rate is key in video. It measures the percentage of people who watch your animation all the way to the end.
To achieve a high VTR, a strong opening isn’t enough; the story must keep viewers engaged. We structure our scripts and animations with a dynamic pace and an engaging narrative, taking the viewer on a visual journey from start to finish.
A high VTR indicates that your message is being received in its entirety, which is essential for explainer videos or ads with multiple value propositions, ensuring that your investment in production translates into effective communication.
Leads
Cost Per Lead (CPL) is one of the most important business metrics. Effective visual content—such as an explainer video on a landing page or an infographic that summarizes the benefits of your service—can dramatically increase your conversion rate.
By communicating your value proposition more clearly and persuasively, more visitors will be convinced to submit their information. This means you generate more leads with the same amount of traffic, which directly lowers your CPL.
Our work focuses on creating content that not only informs but also persuades and drives action, thereby optimizing your entire conversion funnel.
Brand Recall
Brand Recall is your audience’s ability to remember your brand after seeing an ad or piece of content. Visual and animated content, by its very nature, is memorable and has a much greater impact on memory than plain text.
We consistently use your visual identity (colors, logo, typography) and create a unique animation style so that, over time, people will recognize your work without even seeing the logo. Strong brand recall is a long-term asset that facilitates all future marketing efforts and builds a deeper connection with your potential customers.
Why Achalay!
Why Choose Achalay for Your Visual and Animated Content Strategy
We don't just create visually appealing pieces. We integrate design, strategy, and storytelling so that every infographic achieves a real business objective.
Oh my!Us
✓360° view.
We provide creative ideas and solutions drawn from a wide range of industries to help your content stand out.
✓We're focused on the impact on your business (leads, sales, brand awareness).
Every piece has a purpose.
✓We integrate as an agile partner
quickly learning about your business to propose relevant and effective solutions.
✓Your project is led by senior professionals
Proactive individuals who bring ideas to the table and take ownership of the results.
In-House Marketing
✕Tunnel vision.
They tend to be bogged down in the same problems, which limits innovation and fresh perspectives.
✕Focus on execution.
They tend to focus on completing the assigned task, without a strategic understanding of why.
✓In-depth knowledge.
No one knows the company's culture and products as well as they do. They are your source of internal truth.
✕Limited and overburdened resources.
The same team does everything, which undermines specialization and proactivity.
A Typical Marketing Agency
✕Creativity in a Can.
They often copy formulas that worked for others, without adapting the strategy to your business.
✕Focus on vanity metrics.
They'll report clicks and impressions to you, but they rarely link their work to actual ROI.
✕They are usually outsiders with only a superficial understanding.
It takes them a while to understand the complexities and nuances of your business.
✓They can be an affordable option
for one-off, low-risk tasks that do not require in-depth strategic knowledge.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
Ideally, you should send us a brief outlining the piece’s objective, the target audience, the key messages, and any information or content you’d like to include. If you’re not sure, don’t worry—we’ll schedule a meeting and work it out together.
We deliver files optimized for your use. For videos, we typically use MP4 (H.264). For infographics, we use high-resolution JPG, PNG, and PDF files. We always adapt to the formats you need (vertical, square, horizontal).
It depends on the complexity and duration. A short motion graphic for social media can take between 1 and 2 weeks from the time the script is approved. A longer explainer video can take 3 to 5 weeks. We’ll always provide you with a clear timeline.
Of course! We create custom logo animations (logo stings) and intros/outros so your YouTube and social media videos have a professional look that’s consistent with your brand. It’s an excellent first step toward enhancing your audiovisual content.
Yes, both. We can arrange for professional voice actors in various languages and accents. We also work with music and sound effect libraries licensed for commercial use, ensuring that your piece has the perfect soundtrack.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
