First things first: we define with surgical precision who we’re going to sell to. We research and create the Ideal Customer Profile (ICP) and Buyer Personas to understand their needs, pain points, and motivations. We leave nothing to chance; we rely on data and your experience to build a detailed archetype that will guide the entire strategy. This is the foundation of the entire process. A clear definition of your ideal customer allows us to craft messages that resonate, choose the right channels, and efficiently filter opportunities, ensuring that your sales team only engages with prospects who have a very high potential to become valuable customers.
First things first: we define with surgical precision who we’re going to sell to.
Full alignment of the marketing and sales teams.
Much more effective lead generation campaigns.
Improved quality of the leads generated.
Optimizing Marketing Investment.
Sales messages that really resonate.
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Business Strategy
Once we’ve defined your ideal customer, we design a customized plan of action. We create the sales and content strategy we’ll use to attract, engage, and qualify your future customers. We define the value proposition, communication angles, and channels—such as email and LinkedIn—that we’ll use to generate conversations. Having a solid strategy is crucial to avoid winging it. This allows us to build a predictable and scalable system for lead generation. Instead of isolated actions, we create a system that works constantly to feed your sales pipeline with quality opportunities, ensuring sustainable growth.
Once we’ve defined your ideal customer, we design a customized plan of action.
A clear and repeatable sales process.
Consistent and professional communication.
Establishing yourself as an expert in your industry.
Attracting higher-value customers.
Accelerating the sales cycle.
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Prospecting Workflows
This is where the magic of efficiency happens. We build and configure automated workflows that will handle the heavy lifting. We use automation tools to schedule personalized outreach sequences, follow up, and qualify leads based on their behavior, freeing your team from repetitive tasks. Automation is key to scaling up without losing the human touch. It allows us to reach a large volume of prospects in a consistent and personalized way, ensuring that no opportunity is missed. This way, your sales team can focus on having conversations and closing deals, not on sending emails one by one.
This is where the magic of efficiency happens.
Saves hundreds of hours of manual labor.
Consistency in communication with each lead.
Automatic tracking with no oversights.
Scalability to reach more potential customers.
Lead nurturing over time.
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Prospecting Campaigns
We put the strategy into action. We launch and manage active prospecting campaigns across the defined channels, primarily cold email and LinkedIn. We monitor performance in real time, conduct A/B testing to optimize messages, and adjust tactics to maximize response rates and generate interest. Consistent execution is essential to maintaining a steady flow of leads. It’s not enough to simply set up the tools—you have to actively manage them. We become your external prospecting team, ensuring that your brand is always proactively generating new conversations and business opportunities.
We put the strategy into action. We launch and manage active prospecting campaigns across the defined channels, primarily cold email and LinkedIn.
A constant stream of new conversations.
Active presence on key platforms such as LinkedIn.
Continuous optimization based on real data.
Identification of new market segments.
Generating predictable sales opportunities.
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Earnings Reports
We offer complete transparency. Every month, we provide you with a clear, easy-to-understand report that shows the results of our efforts. We focus on the metrics that really matter: how many leads we generate, how many are sales-qualified (SQLs), response rates, and, most importantly, your return on investment. We believe you need to know exactly what’s working. Our reports aren’t just a collection of data; they’re a strategic tool that allows us to make informed decisions together. We analyze the results to understand what to optimize and how we can improve month over month, ensuring we’re always aligned with your goals.
We offer complete transparency. Every month, we provide you with a clear, easy-to-understand report that shows the results of our efforts.
Complete visibility into performance.
Metrics focused on the business, not on vanity.
Data-driven strategic decisions.
A clear understanding of the ROI on your investment.
Identifying areas for improvement and opportunity.
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Monthly Optimization
Our work doesn’t end with the report. Every month, we hold a follow-up meeting with you and your team. Together, we analyze the results, discuss what we’ve learned, and define the next steps. This feedback loop is key to refining the strategy and ensuring that results continue to improve. The market changes, and your strategy must change with it. These meetings are the driving force behind continuous improvement. They allow us to act as a true strategic partner, quickly adjusting course, testing new ideas, and ensuring that your investment with us becomes increasingly profitable over time.
Our work doesn’t end with the report. Every month, we hold a follow-up meeting with you and your team.
A strategy that evolves and improves.
Quick adaptation to market changes.
A list of partners, not suppliers.
Maximizing long-term performance.
Consistent alignment with your business goals.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your Sales KPIs
We don't just talk about empty metrics. We show you how our work translates into real growth for your business.
SQL
A Sales Qualified Lead (SQL) is a contact who not only matches your Ideal Customer Profile but has also been validated through our screening process, demonstrating genuine interest and being ready to be contacted by your sales team. We focus on quality over quantity, ensuring that every lead we pass on to you has high conversion potential.
This means your sales team spends its time on productive conversations, not chasing cold leads, which speeds up the sales cycle and dramatically increases the close rate.
CAC
Customer Acquisition Cost (CAC) is the total investment you make to acquire a new customer. Our goal is to continuously optimize this figure.
By automating prospecting and efficiently qualifying leads, we reduce the time and resources your team needs to close a sale. A lower CAC means a more profitable and scalable business.
Instead of spending on mass campaigns with low returns, we invest intelligently in the channels and messages that attract the most valuable customers for your company, maximizing every dollar spent.
Response Rate
The response rate measures the effectiveness of our lead generation campaigns. It’s not about sending thousands of emails, but about sending the right message to the right person at the right time.
We focus on personalizing and ensuring the relevance of every communication to generate genuine conversations. A high response rate indicates that we’re successfully capturing the attention of your potential customers and that our value proposition resonates with their needs.
We constantly monitor and optimize this metric to ensure that our campaigns not only get seen but also generate genuine interest.
Conversion Rate
The lead-to-customer conversion rate is the ultimate indicator of success. There’s no point in generating hundreds of leads if none of them convert into paying customers.
Our lead qualification and nurturing process ensures that leads reach your sales team at just the right stage of maturity. By delivering better-qualified leads, the likelihood that they’ll become customers increases significantly.
We work closely with your sales team to understand what works and what doesn’t, adjusting the strategy to improve this key metric and ensure a positive ROI.
ROI
Return on Investment (ROI) is the metric that ties everything together. It compares the financial benefit you’ve gained from our services with the cost of your subscription.
Our transparent reports will allow you to clearly see how your investment in Achalay translates into new revenue for your company. We don’t hide behind technical jargon; we show you clear, concrete numbers.
Our goal is to be a profit center for your business, not a cost center. A positive and growing ROI is our top priority and the ultimate proof of our shared success.
Why Achalay!
Why Achalay Is Your Best Partner for B2B Lead Generation
We're not just another agency. We're your external growth team, 100% focused on measurable and sustainable business results.
Oh my!Us
✓360° Strategic Vision.
We draw on insights from a wide range of industries to create a unique strategy just for you.
✓Focus on business results.
We measure success in terms of qualified leads and sales opportunities generated for your team.
✓A senior and proactive team.
We anticipate problems and are constantly bringing new ideas to the table.
✓Access to a multidisciplinary team through a
a fraction of the cost of hiring all these positions internally.
In-House Marketing
✕Tunnel vision.
The in-house team tends to get stuck solving the same problems, losing perspective.
✕Focus on tasks and operations.
Their day-to-day work focuses on handling what's urgent, not necessarily what's important.
✓Commitment and product knowledge.
No one knows your company like they do, which ensures complete internal alignment.
✕High fixed costs.
Hiring, training, and retaining a full team of specialists is very expensive.
A Typical Marketing Agency
✕Generic Strategies.
They apply the same formula to all their customers, without any real or in-depth personalization.
✕Focus on vanity metrics.
They report clicks and impressions to you, but not how that affects your actual sales.
✕A junior and responsive team.
They assign staff with little experience who wait for your instructions before taking action.
✓Flexibility for one-time projects.
They're a good option if you only need help with a specific, limited task.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
This service is ideal for B2B companies, particularly in the technology, software (SaaS), and professional services sectors, which have a complex sales cycle and need a steady, predictable flow of qualified leads for their sales team.
No. Our mission is to fill your pipeline with high-quality sales opportunities. We handle the strategy, prospecting, and qualification so your sales team can focus on what it does best: negotiating and closing deals.
During the first month, we focus on strategy and setup. Generally, you’ll start seeing a steady stream of qualified leads starting in the second month. B2B lead generation is a marathon, not a sprint, and we aim for sustainable results.
We'll need your input during the initial phase so we can work together to define your ideal customer profile and gain a thorough understanding of your value proposition. From there, our team will handle the execution and keep you informed with clear reports.
We recommend an initial commitment of at least 3 to 6 months to implement the strategy and see significant results. However, our plans are flexible because we are confident that the value we provide will speak for itself.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.