We define the purpose, tone, and schedule of your email communications. We develop a clear plan so that every email builds a strong relationship with your audience and achieves a business objective—whether that’s nurturing leads, building customer loyalty, or driving direct sales. We use an analysis of your audience and competitors to create a roadmap for relevant and valuable content. The key is understanding what your subscriber needs at each stage of their journey so you can deliver the right message at the right time, transforming your newsletter into a strategic communication channel—not just a mass mailing.
We define the purpose, tone, and schedule of your email communications.
Alignment with Business Objectives
Definition of Brand Voice and Tone
Creating an Editorial Calendar
Strategic Audience Segmentation
Lead Nurturing Plan
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Design and Copywriting
We handle the visual design and persuasive copywriting for every newsletter. We create attractive, 100% responsive templates that reflect your brand identity, and we write copy that engages, informs, and—above all—encourages action, ensuring that your message not only gets through but also makes an impact. We apply principles of copywriting and UX writing, leveraging AI-assisted creation to optimize subject lines and calls to action (CTAs). It’s essential that every piece be visually appealing and easy to read on any device, since good design and clear text are the difference between an email that gets ignored and one that drives conversions.
We handle the visual design and persuasive copywriting for every newsletter.
Custom Template Design
Writing Persuasive Copy
Optimizing Matters for Opening
Clear and Effective CTAs
Content that's 100% aligned with your brand
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Shipping Automation
We set up and manage automated email marketing workflows so you can communicate with your subscribers in a personalized and scalable way. From welcome sequences to abandoned cart reminders, we make sure your messages are delivered at just the right time without you having to lift a finger. We implement these workflows on platforms like Mailchimp, Brevo, or Klaviyo, defining triggers and logic rules based on user behavior. Automation is crucial because it allows you to nurture relationships at scale, recover lost sales, and keep your brand top of mind—all while saving you hundreds of hours of manual work.
We set up and manage automated email marketing workflows so you can communicate with your subscribers in a personalized and scalable way.
Configuring Welcome Sequences
Automation of Abandoned Carts
Lead Nurturing Workflows
Optimized transactional emails
Saving time and resources
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Analysis and Continuous Improvement
We closely monitor the key metrics for each campaign: open rate, clicks (CTR), conversions, and unsubscribes. We analyze this data to understand what works, what doesn’t, and why, providing you with clear and actionable reports to continuously optimize results. We cross-reference data from the email platform with your CRM or Analytics to gain a comprehensive view of the impact on your business. It’s vital to look beyond vanity metrics; our focus is on how each email contributes to ROI. We conduct A/B tests on subject lines, content, and designs to constantly improve performance.
We closely monitor the key metrics for each campaign: open rate, clicks (CTR), conversions, and unsubscribes.
Monthly Performance Reports
Open Rate and CTR Analysis
Data-Driven Optimization
A/B Testing for Continuous Improvement
Focus on Business Metrics (ROI)
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Integration with Marketing
We integrate your email marketing strategy with the rest of your digital channels. We ensure that your newsletters reinforce your social media campaigns, your content strategy, and your SEO efforts, creating a consistent, omnichannel brand experience for the user. We synchronize audiences and messages so that a user who interacted with an ad on Instagram receives a relevant email, or so that a new blog post is effectively promoted to your subscriber base. This integration is essential for maximizing the impact of every marketing effort, boosting results across all channels collectively.
We integrate your email marketing strategy with the rest of your digital channels.
Synergy with Social Media
Support for the content strategy
Omnichannel Brand Consistency
Audience Engagement
Maximizing Global Impact
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Database Management
We take care of the health and growth of your subscriber list. We implement strategies to attract new, high-quality contacts and perform periodic cleanups to maintain an active and engaged database, improving deliverability and protecting your reputation as a sender. We use optimized forms, lead magnets, and smart pop-ups to grow your list. In addition, we segment your database based on interests, behavior, and stage in the customer lifecycle. A clean, well-segmented database is the most important asset in email marketing; it ensures that your messages reach the people who really matter.
We take care of the health and growth of your subscriber list.
Lead Generation Strategies
List Cleaning and Maintenance
Advanced Contact Segmentation
Improving the deliverability rate
Regulatory Compliance (GDPR)
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your Communication KPIs
We don't just send pretty emails. Our service is designed to drive results in the metrics that really matter.
Opening Rate
We optimize your subject lines and pre-headers to make them irresistible. We use A/B testing and analyze the best send times for your specific audience.
A higher open rate means your initial message is resonating and cutting through the inbox noise. It’s the crucial first step in getting your content consumed.
We focus on relevance and personalization to ensure that every subscriber feels the email was written just for them, dramatically increasing the likelihood that they’ll open it. It’s not about tricks—it’s about pure strategy.
CTR
Once the email is opened, the goal is for the user to take action. We design clear, visible, and persuasive calls to action (CTAs).
We structure the content so that it’s easy to scan and guides the reader toward clicking. A high CTR indicates that the content is not only engaging but also relevant and effective at driving traffic to your website, blog, or product page.
We analyze which links perform best and optimize the design and copy to maximize engagement, turning passive readers into active users who are committed to your brand.
Conversion Rate
We go beyond the click. We measure how many of those users who clicked ended up taking the desired action: a purchase, a download, or a sign-up.
We align the email message with the landing page to create a seamless, frictionless experience. The conversion rate is the quintessential business KPI, as it directly links email communication to revenue.
We optimize the entire funnel—from the subject line to the thank-you page—to ensure that every campaign makes a measurable contribution to your business goals.
Churn Rate
A controlled unsubscribe rate is a sign of a healthy communication strategy. We ensure this happens through precise segmentation, sending relevant content only to those who are interested.
We don’t aim to send emails to everyone, but rather the right emails to the right people. An unsubscribe isn’t always a bad thing; sometimes it helps clean up the list of uninterested contacts.
Our job is to keep that rate to a minimum, ensuring that the value we provide in every communication exceeds your subscribers’ expectations and strengthens the long-term relationship.
ROI
This is the definitive metric. We calculate the return on investment for your email marketing strategy by comparing the revenue generated directly by your campaigns with the cost of our service.
Through automation and continuous optimization, we transform email into one of your most profitable sales channels. We provide you with clear reports that demonstrate the financial value we’re generating for your business.
At Achalay, we don’t settle for vanity metrics; our success is measured by the real impact on your profitability.
Why Achalay!
Why Choose Achalay for Your Communication Strategy and Newsletters
We are a strategic partner that combines technology and experience. We don't just send emails—we create communication systems that drive business results.
Oh my!Us
✓A 360° view informed by multiple industries.
We offer fresh, proven ideas to help your messaging stand out.
✓A senior and proactive team.
We don't wait for orders; we constantly propose improvements and new communication strategies.
✓We integrate automated workflows and data analysis
to optimize every shipment, with a 100% focus on efficiency and ROI.
✓Flexibility and access to a multidisciplinary team
(strategists, copywriters, automation experts) for a fixed fee.
In-House Marketing
✕Tunnel vision.
Accustomed to always solving the same problems, they find it hard to innovate or see the big picture.
✕A reactive and overburdened team.
They handle their day-to-day tasks, but they don't have time for strategy or innovation.
✓They know the product and the culture inside and out.
Internal communication is seamless, and they are fully immersed in the brand.
✕High fixed costs (salaries, payroll taxes, equipment) and inflexibility
to scale up or down the equipment as needed.
A Typical Marketing Agency
✕Focus on superficial metrics such as the open rate.
They don't link their campaigns to the actual impact on sales or ROI.
✕Junior staff are assigned to your account.
They do what they're told, but they lack the experience to be proactive.
✕They are usually good at designing visually appealing pieces
keeping up with the latest aesthetic trends in the market.
✓They can be an affordable option
for one-off tasks, but its model is not designed for strategic collaboration.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
It depends on your industry and your audience. We analyze your specific situation and establish a schedule (weekly, biweekly, monthly) that adds value without overwhelming your audience. The key is consistency and relevance, not quantity.
Yes. We offer a comprehensive service. We handle strategy, design, copywriting, automation, and analytics. We work as an extension of your team so you can focus on your business.
We're technology-agnostic. We work with the leading platforms on the market (Mailchimp, Brevo, Klaviyo, etc.). We can adapt to the one you're already using, or we can recommend the best one based on your needs and budget.
We focus on business KPIs: conversion rate, channel ROI, and the impact on sales. Of course, we also monitor engagement metrics such as open rate and CTR to continuously optimize our efforts.
Of course! In fact, it's essential. We integrate your email platform with your online store (Shopify, Tiendanube) or your CRM to automate key workflows—such as abandoned carts—and segment customers based on their purchase history.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
