We thoroughly analyze your marketing and sales processes to understand your challenges and goals. We map out your customer’s entire journey—from being a stranger to becoming a brand advocate—to identify pain points and key opportunities where automation can have the greatest impact. Based on this analysis, we design a customized CRM strategy that’s 100% aligned with your business. This is essential: a CRM without a clear strategy is just an expensive contact list. We ensure that every feature, field, and automation we implement serves a specific purpose: to save you time, improve your relationships with customers, and, above all, increase your revenue.
We thoroughly analyze your marketing and sales processes to understand your challenges and goals.
Centralization of all your customer information.
A dramatic improvement in lead scoring and tracking.
Increase the productivity of your sales team.
Complete, real-time visibility into your sales funnel.
Decision-making based on accurate data, not intuition.
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CRM Configuration
We handle the complete setup of the CRM platform. This goes far beyond a basic installation; we create customized sales funnels, define the fields and properties your business needs, and set up roles and permissions for each member of your team, ensuring that the tool fits your operations like a glove. We don’t believe in one-size-fits-all solutions. We tailor the CRM to reflect and enhance your unique sales process. The key to a CRM’s success is adoption, and an intuitive, tailor-made system is one your team will want to use. We build a platform that works for you—not the other way around—by simplifying tasks and displaying the information that really matters.
We handle the complete setup of the CRM platform.
100% tailored to your sales process and methodology.
Creating visual and intuitive sales and marketing funnels.
Automating the assignment of leads to the right salesperson.
Dashboards featuring key metrics for your business.
User-centered design to facilitate adoption of the equipment.
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Secure Data Migration
We transfer all your valuable customer, contact, and business information from your current systems (whether they’re Excel spreadsheets, another CRM, or a simple address book) to the new platform. We do this securely, systematically, and without losing a single piece of data in the process. We use rigorous data cleansing and validation processes to ensure the highest quality of your database. A clean data migration is the foundation of effective automation; it prevents errors, duplicate contacts, and inconsistencies that can cost you sales and frustrate your team. We prepare your data so that automated workflows and reports function flawlessly from day one.
We transfer all your valuable customer, contact, and business information from your current systems (whether they’re Excel spreadsheets, another CRM, or a simple address book) to the new platform.
Bulk data import without errors or data loss.
Process for cleaning and deduplicating your contact database.
Maintaining a record of interactions with each customer.
Data structure optimized for segmentation and automation.
Quick setup with a reliable database.
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Automation Workflows
This is where the magic happens. We design and build the engines that will drive your efficiency: automated workflows. We create email sequences to nurture your leads, smart reminders for your team to follow up, automatic task assignment, and internal notifications that keep everyone on the same page. This is the heart of a modern CRM. We automate repetitive, low-value tasks so your team can focus on what really matters: talking to customers and closing deals. It’s crucial because it ensures that no lead goes cold due to lack of attention and that every customer receives the right message at the right time—without manual intervention.
This is where the magic happens. We design and build the engines that will drive your efficiency: automated workflows.
Automated lead nurturing to accelerate the purchasing decision.
Saves countless hours on administrative and manual tasks.
Personalized and consistent communication with each contact.
Smart customer filtering to prioritize the best prospects.
Measurable acceleration of your sales cycle.
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Essential Integrations
Your CRM shouldn't be an island. We integrate it natively with the tools you already use every day: your website for capturing leads, your email marketing platform, your calendars for scheduling meetings, your billing system, and much more. The goal is to create a unified tech ecosystem where data flows seamlessly across platforms. Robust integration is vital for gaining a true 360° view of your customer. When your CRM “talks” to your other tools, automations become exponentially more powerful, and the data in your reports becomes much more reliable.
Your CRM shouldn't be an island. We integrate it natively with the tools you already use every day: your website for capturing leads, your email marketing platform, your calendars for scheduling meetings, your billing system, and much more.
Real-time data synchronization between tools.
A unified view of the customer on a single platform.
Elimination of manual double data entry.
Enhance the capabilities of your other software tools.
Creating a true operations center for your business.
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Training and Support
Even the best tool in the world is useless if no one knows how to use it. That’s why we don’t leave you on your own after setup. We train your team through hands-on, personalized sessions tailored to their specific roles, so they can master the CRM and get the most out of it from day one. In addition, we’re here to provide ongoing support to answer questions, optimize processes, and suggest new improvements. Team adoption is the number one factor in a CRM’s success. We become your partners to ensure that your team not only knows how to use the tool but also understands how it helps them achieve their goals and makes their work easier.
Even the best tool in the world is useless if no one knows how to use it.
The adoption rate of the tool has increased dramatically.
Prompt resolution of questions and technical issues.
Continuous optimization of automated processes and workflows.
Empower your team to be more efficient and self-reliant.
Maximize the return on your investment in the CRM.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
The Direct Impact of a CRM on Your KPIs
We don't just implement tools—we deliver results. Here's how a well-configured CRM impacts your metrics.
Conversion Rate
By centralizing all information about a lead, your sales team has the full context of each interaction (which pages they visited, which emails they opened, which ads they interacted with). This allows you to personalize the sales pitch and address the customer’s needs much more precisely.
Additionally, with automated follow-up workflows, we ensure that no qualified prospect is overlooked by reaching out at just the right time with the right message. The result is a more effective sales process that converts more prospects into customers.
Sales Cycle
Automation eliminates bottlenecks and manual tasks that slow down the sales process. Instead of your team wasting time updating spreadsheets or searching for information, the CRM does it for them.
Tasks are assigned automatically, follow-up reminders pop up at the right time, and the necessary information is just a click away. This speeds up the rate at which a lead moves through the sales funnel, reducing the average time it takes to close a deal and freeing up time for the team to focus on selling.
Productivity
A well-implemented CRM is your team’s best ally. We automate reporting, task creation, sending follow-up emails, and data updates.
We estimate that we can save each salesperson between 5 and 10 hours of administrative work per week. This time translates directly into more calls, more meetings, and more demos.
We empower your team with a tool that makes their work easier and allows them to focus on what they do best: building relationships and closing sales.
LTV
The relationship with a customer doesn’t end with the first sale. A CRM allows us to create automated post-sale workflows, such as satisfaction surveys, offers for complementary products (cross-selling), and renewal reminders.
By maintaining relevant and consistent communication, we increase loyalty and retention. A satisfied, well-served customer is more likely to make another purchase and recommend your brand.
In this way, CRM becomes a tool for maximizing the value of each customer over time.
CAC
By improving the conversion rate and the efficiency of your sales team, you’ll need fewer resources to acquire a new customer. Smart lead filtering allows you to focus your sales efforts solely on the leads most likely to make a purchase, avoiding wasting time and money on unqualified prospects.
Additionally, by integrating the CRM with your marketing campaigns, we can accurately measure which channels and campaigns generate the most profitable customers, allowing you to optimize your advertising spend and reduce your overall customer acquisition cost.
Why Achalay!
Why Choose Achalay to Implement Your CRM Instead of Other Options
We don't just install software. We design a customized growth system that's 100% focused on your business results.
Oh my!Us
✓We design your CRM with a strategy in mind for
growth focused on your goals.
✓Multidisciplinary senior team.
We provide a 360° view of marketing, sales, and technology to streamline your operations.
✓Constant proactivity.
We are actively seeking new ways to automate and optimize processes so that your investment yields greater returns.
✓We focus on business metrics: sales cycle, conversion rate, and LTV.
What Really Matters for Growth.
In-House Marketing
✕They tend to replicate existing processes
missing the opportunity to optimize and transform the operation with a fresh perspective.
✕Limited resources.
A small team that must divide its attention between the CRM and its daily tasks.
✓They have a thorough understanding of the company's culture and internal processes
which can make initial communication easier.
✕They are often overworked
focused on putting out day-to-day fires rather than thinking strategically.
A Typical Marketing Agency
✕They focus on the basic technical setup
without fully understanding your business model or your business objectives.
✕You're assigned a junior account manager who follows a manual
without the initiative to propose strategic improvements.
✕They are reagents.
They wait for your orders instead of analyzing your data to suggest improvements that will have an impact on the business.
✓They can be a quick option
for one-off, specific tasks—unless you need an integrated strategic approach.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
We are technology-agnostic. We specialize in strategy and process. We work with market-leading CRMs such as HubSpot, Salesforce, Pipedrive, and others, choosing the one that best fits your budget and needs.
It depends on the complexity, but a standard implementation typically takes between 4 and 8 weeks, from the initial assessment to team training. Our goal is for you to see results as soon as possible.
We understand resistance to change. That’s why our process includes hands-on training focused on the direct benefits for the team. We show them how the CRM will save them time and help them sell more, ensuring successful adoption.
We don't just disappear. We offer support and ongoing optimization plans to answer your questions, fine-tune workflows, and ensure you get the most out of your investment over the long term. We're your partners in growth.
Absolutely. Starting with a CRM from the very beginning is the best way to build a solid foundation for growth. It helps you stay organized and professional and ensures you don't miss any sales opportunities, no matter the size of your business.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
