We analyze every step of your checkout process to identify the friction points that cause your customers to leave without making a purchase. We review everything from the product page to the final click before payment, identifying technical barriers, questions about shipping costs, or simply a poor user experience. This drop-off map is the starting point for building a strategy that really works. We use advanced analytics tools, heat maps, and session recordings to get an accurate snapshot of your users’ behavior. This initial diagnosis is crucial because it allows us to stop making assumptions and start making decisions based on real data. We don’t apply a one-size-fits-all formula; we understand the specific challenges facing your e-commerce business so we can solve them at the root.
We analyze every step of your checkout process to identify the friction points that cause your customers to leave without making a purchase.
Identifying points of leakage at checkout.
Usability and User Experience Analysis.
Diagnosis of technical or speed-related issues.
Understanding Buyer Behavior.
A foundation for a tailored recovery strategy.
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Recovery Strategy
We designed a multichannel action plan to reach out to users who abandoned their shopping carts. It’s not just about sending an email; we defined a logical sequence that can include emails, push notifications, or even text messages, always following best practices to avoid being intrusive. The goal is to create a path back to the purchase that feels natural and helpful to the customer. The key to our strategy is personalization. We segment users based on their cart value, purchase history, or the products they left behind. This allows us to send highly relevant messages—ranging from a simple reminder to a strategic discount for high-value carts. Thus, every communication is a real opportunity for conversion, not just a shot in the dark.
We designed a multichannel action plan to reach out to users who abandoned their shopping carts.
Multichannel Action Plan (Email, Push Notifications, SMS).
Customized communication sequences.
Intelligent user segmentation.
Definition of strategic offers and discounts.
Maximizing relevance and conversion.
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Automated Workflows
We handle the technical implementation of the entire strategy. We configure and launch the automated workflows directly on your e-commerce platform (such as Shopify or WooCommerce) or in your marketing automation tool (such as Klaviyo or ActiveCampaign). We get everything up and running so you don’t have to worry about a thing. Once activated, these workflows operate 24/7 on your behalf. They detect in real time when a user abandons a cart and trigger the right communication sequence at exactly the right moment. This frees up time for you and your team, turning sales recovery into a systematized process that generates revenue consistently and predictably.
We handle the technical implementation of the entire strategy.
Implementation on your current platform.
Configuring triggers and sending times.
24/7 automation without manual intervention.
Integration with your e-commerce system.
Saves your team time and resources.
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Surveys and Social Listening
Quantitative data tells us the “what,” but qualitative data reveals the “why.” To understand the underlying reason for churn, we go straight to the source: your customers. We design and implement brief, non-intrusive surveys to ask them directly what caused them to leave. Sometimes, the most valuable answer is just one question away. In addition, we actively monitor conversations on social media and forums about your brand and your products. This “social listening” allows us to pick up on complaints or concerns that users don’t voice through official channels. Combining data analysis with this active listening gives us a comprehensive view that helps us not only recover abandoned carts but also improve the shopping experience going forward.
Quantitative data tells us the “what,” but qualitative data reveals the “why.
Creating and sending post-dropout surveys.
Collection of direct qualitative feedback.
Monitoring social media conversations.
Identifying issues not revealed by analytics.
Insights for strategic business improvements.
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A/B Testing and Optimization
A recovery strategy should never be static. What works today may not work tomorrow. That’s why our service includes a continuous A/B testing process to optimize every element of the automated workflows. We test different email subject lines, text, calls to action (CTAs), images, and even send times. This scientific approach allows us to make decisions based on actual performance. We compare version “A” against version “B” and adopt the winner, incrementally improving the recovery rate month after month. We don’t settle for “good enough”; we constantly strive for excellence to maximize your return on investment.
A recovery strategy should never be static. What works today may not work tomorrow.
A/B testing of subject lines, body text, and CTAs.
Optimization of shipping times.
Testing different offers or incentives.
Continuous improvement in the recovery rate.
A data-driven approach to maximize ROI.
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Reporting and Monitoring
Transparency is fundamental to the way we work. That’s why we’ve created a personalized dashboard for you, where you can clearly see the results of the strategy in real time. You won’t get lost in confusing metrics; we’ll show you the data that really matters to your business. Our focus is on financial impact. In each report, you’ll clearly see the cart recovery rate, the total revenue recovered thanks to our workflows, and the return on investment (ROI) of our service. We want you to be confident that every dollar invested in Achalay translates into tangible growth for your e-commerce business.
Transparency is fundamental to the way we work.
Real-time results dashboard.
Tracking of Recovered Revenues.
Clear and transparent ROI calculation.
Monthly reports with analysis and insights.
Complete visibility into the impact on your business.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your E-commerce KPIs
We measure our success by your results. Here's how our shopping cart recovery service impacts your business.
Recovery Rate
This is the percentage of abandoned carts that we manage to convert into completed sales. We don’t settle for a standard figure; we’re constantly optimizing it.
Through smart automated workflows, we test the number of emails, the time between each one, and the type of message. We analyze whether a simple reminder, an email emphasizing scarcity (“Only a few left!”), or one offering assistance works best.
This continuous, data-driven optimization allows us to find the exact formula for your audience and maximize the number of sales we rescue from being forgotten.
Recovered Revenue
This is the most important metric: the money that goes back into your pocket. We don’t just measure how many abandoned carts we recover, but the total monetary value of those sales.
Our approach is to maximize this number. To do this, we segment carts by value and design specific strategies for those with the highest ticket prices.
A $500 shopping cart doesn’t receive the same treatment as a $50 one. By prioritizing high-value shopping carts with more attractive offers or more personalized follow-ups, we ensure that the impact of our work is directly reflected in your monthly revenue.
AOV
Average Order Value (AOV) isn’t just for new sales. We can also influence it during recovery.
It’s not just about getting the customer to come back and buy what they left behind, but about seeing if we can increase the value of that purchase. In recovery emails, we can intelligently include recommendations for complementary products (cross-sells) or higher-tier versions of the product (upsells).
For example: “We noticed you were interested in this product.
Other customers also bought this.” This simple yet effective tactic can increase the value of every recovered sale.
Conversion Rate
Our work goes beyond recovering lost sales; we help you lose fewer sales in the first place. By analyzing why users abandon their carts (unexpected shipping costs, a form that’s too long, lack of payment methods), we provide you with actionable insights so you can optimize your checkout process.
By addressing these friction points, you not only improve the recovery rate but also reduce the initial abandonment rate. This has a positive impact on the overall conversion rate of your entire e-commerce site, creating a virtuous cycle of improvement.
CLV
Customer Lifetime Value (CLV) measures how much value a customer brings you over the course of their entire relationship with your brand. A recovered shopping cart isn’t just a transaction; it’s a golden opportunity to build loyalty with a customer who was about to leave.
A positive, helpful, and non-intrusive recovery experience can transform an undecided shopper into a loyal, repeat customer. By showing them that you care and making their life easier, we build a relationship that goes beyond a single sale, significantly increasing the value that customer will bring to your business in the long term.
Why Achalay!
Why Choose Achalay to Recover Your Abandoned Carts
We don't just set up an automated email. We're your strategic partner who analyzes, tests, and optimizes to turn a revenue leak into a source of income.
Oh my!Us
✓360° view.
We draw on insights from a wide range of industries to create innovative and effective recovery strategies.
✓We implement advanced automated workflows and
We constantly run tests using data to maximize the recovery rate.
✓Proactivity.
We don't wait for your requests; we bring ideas to the table to continuously improve conversion rates.
✓Multidisciplinary senior team.
Strategists, analysts, and automation experts focused on your business results.
In-House Marketing
✕Tunnel vision.
The team is focused on day-to-day operations and tends to repeat the same approaches without an outside perspective.
✕Reliance on the team's technical capabilities
who may not be an expert in automation or complex data analysis.
✓In-depth knowledge of the product and the company culture.
They are 100% immersed in the brand, which streamlines communication.
✕Limited resources.
It's usually one or two people who have to divide their time among multiple marketing tasks.
A Typical Marketing Agency
✕"One-size-fits-all" strategy.
They use the same email template for all their clients, without conducting an in-depth analysis of your situation.
✕They focus on vanity metrics such as the open rate
not in the actual revenue generated, which is what matters to your business.
✕They usually assign junior staff to accounts.
The senior contact who sold you the service is rarely the one who does the day-to-day work.
✓They can offer flexibility
for specific projects, freeing up your team to focus on other strategic tasks for the company.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
It varies depending on your industry and the price of your products, but a well-executed strategy can recover between 5% and 15% of abandoned carts. We focus on maximizing this number through continuous optimization.
We work with the leading e-commerce and marketing automation platforms (Shopify, WooCommerce, Klaviyo, etc.). We audit your current technology stack and recommend the best solution if needed.
Once the automated workflows are implemented (usually within 2–3 weeks), the results are immediate. You’ll start seeing recovered shopping carts and an increase in revenue from the very first day of activation.
On the contrary. A helpful and well-targeted reminder is seen as good customer service. We avoid being intrusive; instead, we focus on being relevant and adding value to every message we send.
We focus on ROI. We provide you with a clear dashboard where you can see the direct revenue generated by cart recovery, the recovery rate, and the cost of our service. Total transparency.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
