We conduct an in-depth analysis of your business to identify the Key Performance Indicators (KPIs) that truly define your success. It’s not about measuring everything, but rather focusing on the metrics that will help you make strategic decisions and achieve your business goals. We use a consultative approach to link each data point to a tangible business outcome. It’s essential to establish this foundation first, because a dashboard filled with irrelevant information is just noise. We ensure that every chart and number on your dashboard answers a key question for your company’s leadership, providing clarity rather than more confusion.
We conduct an in-depth analysis of your business to identify the Key Performance Indicators (KPIs) that truly define your success.
A deep understanding of your business goals.
Accurate identification of the most actionable KPIs.
Elimination of vanity metrics that do not add value.
Full alignment of the board with the business strategy.
Building a solid foundation for decision-making.
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Source Integration
We bring all your scattered data sources together in one place. We connect your marketing, sales, operations, and finance platforms to give you a 360° view of your performance, without having to switch between ten different tabs. We implement automated workflows that extract, transform, and load the information into your dashboard. The key is consistency and trust in the data. By automating this process, we eliminate human error and ensure that the information you’re seeing is always accurate and up-to-date, freeing your team from repetitive manual tasks.
We bring all your scattered data sources together in one place.
Integration with CRMs, ERPs, and advertising platforms.
Integration of data from Google Analytics and social media.
Using spreadsheets and databases as data sources.
Guaranteed data consistency and accuracy.
A unified view of your company's performance.
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Dashboard Design
We design dashboards that are as intuitive as they are powerful. We focus on creating a clear and simple user experience, where you can find the information you need in seconds without needing an instruction manual. We apply information design principles so that the data tells a story. Good design is critical: it makes it easier to quickly grasp complex insights. We organize information logically, use color strategically, and create a visual hierarchy that guides your attention to what matters most.
We design dashboards that are as intuitive as they are powerful.
Design focused on the user experience (UX).
Visual hierarchy for easy interpretation.
Strategic use of color to highlight insights.
Intuitive, seamless navigation.
Adaptability to different devices (desktop and mobile).
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Data Visualization
We transform your raw data into interactive, easy-to-understand visualizations. We choose the right type of chart for each metric, ensuring that the message behind the numbers is clear, direct, and actionable for any member of your team. We go beyond pie charts and bar charts. We use maps, scatter plots, speedometers, and pivot tables to reveal hidden patterns and trends. The right visualization is key, as it turns a sea of data into a powerful tool for analysis and strategy.
We transform your raw data into interactive, easy-to-understand visualizations.
Selecting the right chart for each type of data.
Creating interactive and dynamic visualizations.
Ability to filter and explore data in depth.
Clear presentation of trends and comparisons.
Facilitating the identification of anomalies and opportunities.
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Report Automation
We set up automated workflows so your dashboard updates on its own—in real time or as often as your business needs (daily, weekly, monthly). Say goodbye to the manual task of gathering data and creating reports in Excel. Automation is at the heart of an efficient dashboard. It ensures you always have the most up-to-date snapshot of your business so you can make agile decisions. This not only saves you countless hours of work but also democratizes access to information, allowing your entire team to stay aligned and work with the same up-to-date data.
We set up automated workflows so your dashboard updates on its own—in real time or as often as your business needs (daily, weekly, monthly).
Saves hours of manual labor each week.
Eliminating human error in data collection.
Decisions based on information that is always up to date.
Scheduling automatic email report deliveries.
Instant access to business performance metrics.
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Analysis and Support
We don’t just deliver a dashboard—we guide you through its use. We train you and your team so you can interpret the data correctly, ask the right questions, and turn insights into concrete actions. We offer support and continuous improvement services. Business evolves, and your metrics should too. We’re here to help you make adjustments, add new data sources, or refine your visualizations. We’re your strategic partner, ensuring that your dashboard remains a relevant and valuable tool over the long term.
We don’t just deliver a dashboard—we guide you through its use.
Training on how to interpret data correctly.
Technical support to resolve any issues.
Analysis sessions to identify opportunities.
The dashboard evolves alongside your business.
A strategic partner focused on your growth.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
Direct Impact on Your KPIs
We measure what matters. Our dashboards are designed to give you insight into the drivers of your business's growth.
CAC
A live dashboard lets you see in real time how much it costs you to acquire a new customer through each marketing channel. By cross-referencing your ad spend, the cost of tools and human resources, and the number of new customers generated, you can identify which channels are profitable and which aren’t.
This gives you the power to reallocate your budget intelligently—stopping investments in money-losing campaigns and doubling down on the ones that actually work. You’ll stop making decisions at the end of the month and start making them day by day, continuously optimizing your budget and drastically reducing your cost per acquisition.
LTV
Viewing Lifetime Value (LTV) helps you understand a customer’s true value over time, not just based on their first purchase. By cross-referencing data from your CRM and billing systems, the dashboard shows you which types of customers are most profitable in the long term, which channel brings in the most loyal customers, and which products generate the highest repeat business.
With this information, you can create much more effective loyalty strategies, personalize your communications, and focus your acquisition efforts on attracting the customers who will truly drive your company’s sustainable growth, maximizing the profitability of each relationship.
ROI
Return on Investment (ROI) is no longer just an annual calculation—it’s now a dynamic metric. Our dashboard consolidates all your marketing and sales costs (advertising, salaries, software) and compares them to the revenue generated by each initiative.
This way, you can clearly and directly see which campaigns, channels, or strategies are delivering a positive return and which are not. This visibility allows you to make decisions based on profitability, justify future investments with concrete data, and ensure that every dollar invested is working to grow your business as efficiently as possible.
CONVERSION RATE
Monitoring your conversion rate in real time gives you the flexibility to optimize your sales funnels on the fly. The dashboard lets you break down conversions by device, traffic source, landing page, or ad campaign.
If you launch a new landing page and see that conversion drops dramatically, you can respond within hours, not weeks. Quickly identifying these bottlenecks allows you to run A/B tests, refine your messaging, and improve the user experience to maximize the number of visitors who become valuable customers.
CHURN RATE
For subscription-based businesses, monitoring the churn rate is vital. A dashboard allows you to monitor this metric in real time and, more importantly, understand why it occurs.
By segmenting churn by customer tenure, subscription plan, or usage behavior, you can identify risk patterns. This early detection gives you the opportunity to take proactive retention actions—such as offering personalized support, communicating new features, or adjusting your offering—to reduce customer loss and strengthen your customer base.
Why Achalay!
Why Choose Achalay for Your Live Dashboards
We don't just give you a pretty chart. We give you a strategic tool designed to generate insights and drive your growth.
Oh my!Us
✓We focus on business metrics (ROI, LTV, CAC)
that directly impact your profitability. The dashboard is a decision-making tool.
✓Multidisciplinary senior team.
We combine business strategy, data analysis, and design to create truly useful dashboards.
✓We are proactive.
We don't just build the dashboard—we help you interpret it and suggest actions based on the data we see.
✓You're investing in a comprehensive strategic solution.
A partner that helps you make better decisions by optimizing the cost-benefit ratio.
In-House Marketing
✕They tend to focus on the metrics they're already familiar with
missing out on the opportunity to gain new insights due to a lack of an outside perspective.
✕The team has in-depth knowledge of the company
but may lack specific technical experience with BI and visualization tools.
✓They have a thorough understanding of the company's culture and internal processes
which facilitates the initial adoption of the tools.
✕The cost of hiring a full-time specialized data analyst
plus software licenses, it's usually very high.
A Typical Marketing Agency
✕They focus on vanity metrics (clicks, impressions)
which don't always translate into actual results for your company.
✕They often assign juniors who know how to use the tool
But they don't understand your business model or how to interpret the data strategically.
✕They follow instructions and carry out tasks.
If you ask them for a pie chart, they'll give you a pie chart, without questioning whether it's the best option.
✓They may be cost-effective for specific tasks, but their strategic value is limited.
You pay for execution, not for intelligence.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
We use industry-leading tools such as Looker Studio (formerly Google Data Studio), Power BI, or Tableau, depending on the complexity and data sources of your business. We always choose the most efficient and scalable option for you.
Pretty much, yes. We integrate data from Google Analytics, ad platforms (Meta, Google Ads), CRMs (HubSpot, Salesforce), SQL databases, spreadsheets, and much more. We analyze your systems and find the best way to consolidate the information.
The initial diagnostic and configuration process typically takes between 2 and 4 weeks. Our goal is to deliver a functional initial dashboard to you as soon as possible so you can start seeing value right away, and then we’ll iterate and improve it together.
Of course! That's our job. We design dashboards with a focus on simplicity and visual clarity. Plus, we train you and your team so that you not only understand the charts but also know how to use them to make decisions.
We won't leave you on your own. We offer ongoing support to ensure that data flows smoothly, make adjustments, and help you interpret the insights that emerge. We are your long-term strategic partner.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
