We define and create dynamic segments in your database. Instead of sending the same email to everyone, we ensure that each subscriber receives highly relevant messages based on their behavior, demographic profile, purchase history, and level of engagement with your brand. We’re moving away from mass mailings in favor of personalized communication at scale. We use Artificial Intelligence to analyze patterns and predict which content will resonate best with each group. This is key because it dramatically increases open rates, click-through rates, and, above all, conversions. A relevant email isn’t just a nice touch—it’s the difference between being ignored and generating a sale. Our technology integrates with your CRM or e-commerce platform so that segmentation is updated in real time, without any manual effort.
We define and create dynamic segments in your database.
Automatic segmentation by behavior and interest.
AI for predicting the likelihood of a purchase or abandonment.
Direct integration with your CRM and database.
Creating dynamic audiences that update automatically.
Content personalization for each stage of the funnel.
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AI-Optimized Writing
We create the copy for your email marketing campaigns, from subject lines to calls to action (CTAs). Our team of copywriters works alongside AI-powered copywriting tools to generate copy that not only captures your brand’s voice but is also designed to persuade and convert. Every word serves a purpose: to drive action. AI allows us to test hundreds of text variations in real time, identifying which subject lines generate the most opens and which CTAs get the most clicks. This is essential for moving beyond guesswork and making data-driven decisions. The result is emails that feel personal and authentic, yet are backed by the power of predictive analytics to maximize the ROI of every campaign.
We create the copy for your email marketing campaigns, from subject lines to calls to action (CTAs).
Generation of topics and texts using trained AI.
Automatic personalization at the product and user levels.
Automated A/B testing to optimize performance.
A consistent tone of voice that aligns with your brand.
A complete focus on conversion metrics, not just open rates.
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Workflow Automation
We design and build automated email sequences that guide your users throughout their entire lifecycle. We map out every key touchpoint, from the moment a new subscriber joins your list until they become a loyal customer. We handle the logic, content, and technical implementation so you don’t have to worry about a thing. We set up automated workflows using smart triggers and conditions. This is vital for scaling your marketing efforts without losing the personal touch. A customer who abandons a shopping cart receives a specific reminder, while a new lead is nurtured with educational content. This orchestration ensures that you deliver the right message to the right person at the right time, freeing up your team to focus on strategy.
We design and build automated email sequences that guide your users throughout their entire lifecycle.
Onboarding flows, abandoned cart, and reactivation.
Lead nurturing sequences.
Behavior-based triggers on your website.
Branching logic for custom paths.
Post-purchase campaigns for cross-selling and customer loyalty.
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Predictive Reporting
We provide you with clear, actionable reports that go beyond basic metrics. We measure the actual impact of each campaign on your business goals, such as revenue generated, customer acquisition cost, and customer lifetime value (LTV). We transform raw data into useful insights so you can make better decisions. We use artificial intelligence models to analyze results and predict what will work in the future. This is crucial because it allows us to anticipate trends rather than just react to them. We’ll tell you which segments are most profitable, what type of content generates the most sales, and when is the best time to run your campaigns, proactively optimizing your investment.
We provide you with clear, actionable reports that go beyond basic metrics.
Dashboards with business KPIs (revenue, ROI).
Predictive analytics to optimize future campaigns.
Identifying the most profitable segments and revenue streams.
Health reports from the database and risk of termination.
Measuring the direct impact of email on sales.
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Ecosystem Integration
We connect your email marketing platform with the other tools you already use, creating a unified marketing ecosystem. We ensure that data flows seamlessly between your CRM, your online store, your ad platforms, and your communication channels, such as WhatsApp or SMS. The goal is to have a 360° view of each customer. This synchronization is essential for creating truly omnichannel and consistent customer experiences. If a customer interacts with an ad, your email marketing system knows about it. If a sales rep updates a status in the CRM, an automated workflow can be triggered. We break down information silos so your marketing efforts work together and reinforce one another.
We connect your email marketing platform with the other tools you already use, creating a unified marketing ecosystem.
Native integration with CRMs (HubSpot, Salesforce, etc.).
Synchronization with e-commerce platforms (Shopify, etc.).
Automated intelligent lead scoring.
Coordination with ad, SMS, and WhatsApp campaigns.
Bidirectional data flow for a unified view.
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Continuous Optimization and A/B Testing
Our work doesn’t end when the campaign is sent. We implement a cycle of continuous improvement based on testing and data. We systematically test all the key elements of your emails: from subject lines and sender names to design, images, text, and calls to action. Every email send is an opportunity to learn and improve. We use A/B and multivariate testing methodologies—often aided by AI—to accelerate the learning process. This is essential because consumer behavior is constantly changing, and what worked yesterday may not work tomorrow. By continuously optimizing, we ensure that your email marketing strategy not only remains relevant but also becomes increasingly profitable over time.
Our work doesn’t end when the campaign is sent.
A/B testing of subject lines, content, and CTAs.
Optimization of schedules and shipping frequency.
Analysis of heat maps in emails.
Testing designs and templates to improve the user experience.
A continuous feedback loop to refine the strategy.
Achalay in action
We are a Google Partner
Being a Google Partner is more than a certification: it reflects years of managing campaigns that deliver real results. We meet Google’s standards for performance, ad spend and platform expertise.
These are not promises. They are real client results, with real budgets, managed to the platform’s highest standards. When you work with Achalay, you work with an agency recognized by Google.
Direct impact
We Measure the Direct Impact on Your Key KPIs
We don't just focus on superficial metrics. We use data to optimize what really matters: your growth.
Revenue from Email
This is the most important metric. We measure exactly how much revenue your email marketing campaigns generate by attributing each sale to the specific email or workflow that generated it.
To achieve this, we integrate your email platform with your e-commerce platform or CRM, enabling precise conversion tracking. We optimize every element—from the subject line to the CTA—with a single goal in mind: to maximize your return on investment.
We provide clear dashboards where you can see which campaigns, products, and segments are the most profitable, allowing you to make strategic decisions based on their actual impact on your revenue.
CVR
The conversion rate tells us what percentage of people who received an email took the desired action (a purchase, a sign-up, a download). We don’t settle for clicks; we seek valuable actions.
To improve conversion rates, we work on three fronts: message relevance through smart segmentation, persuasive copy optimized by AI, and a clear call to action. We conduct constant A/B testing to identify which variants convert best, ensuring that each email campaign is more effective than the last and directly contributes to your business goals.
LTV
Email marketing is one of the most powerful tools for increasing LTV. We design automated post-purchase workflows, cross-selling and up-selling campaigns, and loyalty programs that encourage repeat purchases and strengthen your relationship with your customers.
By maintaining relevant and valuable communication over time, we not only secure a sale but also turn occasional buyers into fans of your brand. We measure how our actions impact the total value a customer brings to your business over their lifetime—a key KPI for sustainable growth.
Click-Through Rate (CTR)
While it isn’t the ultimate metric, the click-through rate (CTR) is a key indicator of the interest your content generates. A high CTR indicates that your message is relevant and engaging to your audience.
To boost it, we use dynamic personalization to show products or content that’s relevant to each user, craft copy that sparks curiosity, and design emails that are visually appealing and easy to navigate, whether on desktop or mobile. A good CTR is the first step toward a good conversion rate, and we constantly optimize it to drive quality traffic to your website or app.
Churn Rate
Maintaining a healthy database is just as important as growing it. We closely monitor the unsubscribe rate and analyze it to understand why users unsubscribe.
To keep it to a minimum, we focus on relevance: through segmentation, we avoid sending irrelevant emails that wear down the audience. In addition, we implement reactivation workflows to “reawaken” inactive subscribers before they decide to leave.
A controlled unsubscribe rate is a sign that we’re providing value and keeping your community engaged, protecting one of your business’s most valuable assets.
Why Achalay!
Why Choose Achalay for Your AI-Powered Email Marketing Strategy
We're not just implementers. We become your strategic partner, providing an outside, expert perspective to maximize your ROI.
Oh my!Us
✓Multidisciplinary team (strategists, copywriters,
(AI experts) focused 100% on the success of your project.
✓We focus on real business metrics: revenue generated, LTV, and ROI.
Email is a sales tool.
✓We bring a fresh perspective and insights from a wide range of industries
to innovate and set yourself apart from the competition.
✓We use AI and automated workflows
to scale up personalization, freeing up your team to focus on more strategic tasks.
In-House Marketing
✕An in-house team usually has limited resources and a narrow perspective
always solving the same problems.
✕They often focus on completing tasks and putting out fires
with little time for strategy and proactive action.
✓They know your product and culture inside and out.
They are 100% immersed in the day-to-day operations of the company.
✕The implementation of advanced technology such as AI
It can be slow and costly, requiring very specific profiles.
A Typical Marketing Agency
✕Junior staff are assigned to your account to follow a manual
without offering any strategic ideas or challenging the status quo.
✕They become obsessed with vanity metrics like open rates
without linking their work to sales results.
✕They apply the same formula to all their customers
resulting in generic campaigns that neither stand out nor resonate.
✓They can be a quick option
for one-off, low-cost tasks, if you don't need strategic depth.
Team
A multidisciplinary team that combines expertise with genuine human care.
Rafael Torrado
Co-founder & Chief Executive Officer
Graphic designer with a master's degree in marketing. Able to straighten not only pixels, but even the most crooked pictures on any wall.
Mateo Principiano
Co-founder & Chief Executive Officer
An economist and self-proclaimed perfectionist. He tends to accurately interpret data as well as the market’s most subtle trends.
Carlos Bisignano Burgos
Web Design & Development Manager
Digital architect and lover of clean code. He can spot a misplaced pixel from miles away and turn visual chaos into a navigable masterpiece.
Julián Sequeira
AI Creative Media Specialist
Digital artist, visionary, and AI alchemist. He masters the language of algorithms and transforms pixels into experiences that seem like visual magic.
Francisco Colautti
Performance Marketing Manager
Analytical by nature and obsessed with percentages. If something isn't converting, he makes it convert. And if it's already converting, he optimizes it until it breaks the record.
Cecilia Quaglia
Social Media Specialist
Content curator and real-time storyteller. She knows exactly what to say, when to say it, and which emoji to end with.
Matías Ferraro
SEO Specialist
Keyword detective and SEO strategist. His compass always points to the top spot on Google, no matter how long the search.
Matias Blanco Romero
Front-end developer
Interface designer and CSS wizard. Turns mockups into real experiences, and always has a hidden class up his sleeve to resolve any conflicts.
Victoria Jauregui
Social Media Specialist
Social media strategist and trend spotter. Able to turn a scroll into a click, and a click into a conversation. Always with just the right post, at the perfect moment.
Testimonials
Customer reviews
4.8 ★ on Google · what clients who trust us have to say.
The entire team demonstrates professionalism and a personal touch when working with clients. They bring creativity and constantly adapt to each need, offering innovative solutions that always add value. Their approach combines active listening, genuine commitment, and a comprehensive strategic perspective. They are able to transform ideas into concrete results, covering everything from initial planning to final execution. I’d like to highlight the personal warmth with which they approach every project.
Nicolás CordeiroDirector · Digi
★★★★★
They are professional, well-rounded, and strategic. Their comprehensive approach combines marketing, creativity, and automation with cutting-edge tools (SEO, PPC, UX design, AI). What stands out most to me is the way they listen, understand the business, and develop customized proposals that truly make a difference. They pay close attention to every detail and build trust, working closely with us and consistently contributing valuable ideas.
Hernán FernándezDirector · ESBA
★★★★★
Since 2019, I’ve placed my trust in the entire Achalay team. They’re responsible, attentive, and constantly training to stay up to date with the latest trends in digital marketing. What I value most is that they anticipate your needs, combining a personal touch with strategic vision. Always open to dialogue, they propose ideas that enhance projects and push the boundaries so we can grow together. Working with them means knowing you have a committed partner.
Cracks. They’ve been with us for over two years and have been instrumental in our growth. Always open to dialogue, proactive, and committed, they not only execute but also propose ideas and challenge our own to achieve better results. They approach every challenge with a strategic mindset, covering everything from visual identity to brand positioning. They perfectly understand the business’s needs and transform them into concrete solutions.
Agustín PicabeaMarketing Director · Ivess
★★★★★
I highly recommend working with them. They are a professional, reliable, and responsible company that also combines strategy, creativity, and a close relationship with the client. They don’t just execute—they also listen, make suggestions, and contribute valuable ideas. What stands out most to me is how quickly they respond, the quality of every deliverable, and their ability to adapt to different scenarios. Their constant support gives me peace of mind.
Alejandro A. Romero BenedettiManaging Director, UK & Ireland · Topcret
★★★★★
Mateo, Rafa, and the entire Achalay team are a key part of Topcret’s success. They’ve helped us in various markets (Europe, the U.S., etc.) using a wide range of solutions. I’d like to highlight their commitment to their work—they’re always looking for solutions, getting to the root of the problem, and establishing metrics to understand the results. They’re the ideal partner for any company.
Antonela SusaCustomer Success Manager · Digi
★★★★★
Working with Achalay is a unique experience. Their team combines professionalism with a human touch; they listen attentively, thoroughly understand your needs, and provide creative, strategic, and personalized solutions. Beyond their mastery of digital tools and advertising trends, they stand out for their empathy, approachability, and commitment. The trust they inspire goes beyond measurable results.
Coreworks
★★★★★
We've been working with Achalay Marketing for four years now. They never stop improving; they're quick to respond, creative, and efficient in their processes. They always anticipate what we're going to need. We're super happy with Acha!
Sebastián González
★★★★★
Working with Achalay is a great experience. Not only are they highly professional, with a deep understanding of digital advertising strategies, but they also stand out for their personal touch. They listen carefully, understand the business’s needs, and always propose customized solutions. I appreciate their approachability, empathy, and genuine commitment, as well as the mutual trust that has developed over time.
Frequently Asked Questions
What clients ask us most.
We’re technology-agnostic. We work with the leading platforms on the market, such as HubSpot, ActiveCampaign, Mailchimp, Klaviyo, and others. We’ll adapt to the tool you’re already using or recommend the best one based on your specific needs.
Although a long-term strategy is key, you can see improvements in metrics such as open and click-through rates right from your first campaigns. The most significant business results—such as increased sales from automated workflows—typically become apparent starting in the second or third month.
Yes, we offer a comprehensive service. Our team handles strategy, technical setup, copywriting, template design, and reporting on results. We become your email marketing department.
We use AI for specific tasks such as automatically segmenting audiences, predicting which customers are most likely to make a purchase, optimizing shipping schedules, and generating text variations for A/B testing. It’s a tool to enhance our strategy, not to replace it.
To get started, we'll need access to your email marketing platform and your database. We'll also hold an initial meeting to gain a thorough understanding of your brand, your products, your ideal customer, and your business goals. From there, we'll get started.
Brands that trust us
Your complete marketing department, by subscription.
Tell us about your business and we will build a proposal around your goals.
